{"id":3286072,"url":"https://alion.io/job/coderpad-senior-manager-customer-marketing","title":"Senior Manager, Customer Marketing","company":{"id":3734,"name":"CoderPad","domain":"coderpad.io","url":"https://alion.io/company/coderpad","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Customer Success","role_family":"Customer Success","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":150000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-26T18:09:27Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-04T18:05:34Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"As CoderPad's first customer marketer, you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates.\nYou'll work across our whole book of mid-market and enterprise sized customers, from self-serve customers ready to move up to Enterprise Plans to large accounts with room to grow, using scaled, one-to-many programs and opportunity to build 1:few programs as we scale. You'll partner with Expansion Sales, Customer Success, Product Marketing, Campaigns and Demand Gen. This is a builder-and-doer role: you'll set the strategy and then build, launch, and measure your programs with the support of the team.\nThis role is required to work East Coast Hours.\nYou'll report to the VP of Marketing.\nWhat you'll be doing:\nDrive expansion pipeline\nOwn the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize.\n\nBuild one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.\n\nPartner with Campaigns to adapt our major campaigns and launches for customer audiences, so existing customers hear the right story at the right moment.\n\nGive Expansion Sales the timing, messaging, and assets to act on signals from your programs.\n\nLocalize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events to the region (about 15% of your effort).\n\nFuel adoption with Customer Success and Product Marketing\nBuild lifecycle programs that support CS in getting customers to value: onboarding and feature-adoption email, customer webinars, and launch communications.\n\nWork with Product Marketing to turn new features into customer-facing campaigns that drive usage.\n\nDesign lifecycle journeys and build them in our marketing automation platform, working with Marketing Ops on complex builds and attribution.\n\nBuild the customer data foundation with Marketing Ops and CS: the segments and scores that decide who gets which program, and when.\n\nBuild our advocacy engine\nCreate and run our customer advocacy program that provides speakers for events, case studies, customer references and referrals.\n\nProduce customer case studies and stories.\n\nDrive a review program on G2 and similar sites to strengthen our position against competitors.\n\nRun customer events and our Customer Advisory Board\nLaunch and run a Customer Advisory Board that brings customer insight into product, messaging, and strategy.\n\nPlan customer-focused events and user groups.\n\nHow we'll measure success\nExpansion pipeline (primary): pipeline sourced and influenced by your programs, tracked separately for self-serve upgrades and Enterprise expansion.\n\nAdoption impact (shared with CS and product marketing): engagement with adoption programs and the feature activation that follows them.\n\nAdvocacy: case studies published, customer availability for speaking and thought leadership activites, and review volume and ratings against plan.\n\nIn your first 90 days, you'll take over the upgrade pilot, define the customer marketing plan for 2027, and partner with sales on driving quick expansion pipeline.\nWhat you should bring:\n6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing.\n\nA track record of owning an expansion pipeline or revenue number, not just engagement metrics.\n\nExperience creating a customer marketing plan and executing it end to end, doing the hands-on work yourself.\n\nExperience partnering with Ops and CS to build customer segments and scores. You understand how product usage, CRM, and CS data combine to target the right accounts at the right moment.\n\nExperience running advocacy programs: case studies, references, reviews, or advisory boards.\n\nCredibility with sales and CS leaders, and the ability to turn their input into programs that ship.\n\nComfort with data. You can define the metrics, work with Ops on attribution, and explain what's working.\n\nStrong writing and a feel for what resonates with customers.","description_format":"text","description_chars":4212,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Developer Tools"],"lifecycle":[{"event":"open","at":"2026-10-26T18:25:35Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":8,"expected_fill_days":58,"reasons":["conf:2","win:early"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":180000,"is_top_pay":true},"html_url":"https://alion.io/job/coderpad-senior-manager-customer-marketing","json_url":"https://alion.io/job/coderpad-senior-manager-customer-marketing.json","meta":{"generated_at":"2026-11-04T19:47:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30471,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3734},"rest":"https://alion.io/mcp/rest/get_company?id=3734"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcoderpad-senior-manager-customer-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcoderpad-senior-manager-customer-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcoderpad-senior-manager-customer-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/coderpad-senior-manager-customer-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcoderpad-senior-manager-customer-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3286072}},{"tool":"search_jobs","arguments":{"company":"coderpad.io","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3286072},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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