Finance Business Partner - Generalist
ABOUT CODEWAY
Codeway builds category-leading consumer AI apps on mobile and web, at global scale.
600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two.
Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us.
We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity). Each has full ownership and the depth to go further than anyone else in its space.
Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That's the system.
Turns out you can do both.
Move like an indie. Hit like a giant.
POSITION
As our Finance Business Partner (FBP) Generalist, you will be the direct financial co-pilot to our product verticals and central HQ teams. You will not sit in a siloed corporate back-office; you will be embedded on the ground with Product Managers, Growth Leads, and Vertical CEOs, acting as the financial architect of their specific product roadmap.
You will own the end-to-end unit economics visibility, P&L accuracy, and localised growth cases for our app verticals, while simultaneously managing the budget discipline and cost efficiency of our global HQ centres (Shared Engineering, Data Lakes, Talent Acquisition, and G&A). You are the translator who turns product milestones, feature launches, and operational overhead into structured, bottom-up inputs that feed the global corporate plan.
You own the underlying logic of the app-level P&Ls our analysts allocate against. You ensure that actual revenues from NetSuite, core metrics from Looker, and app-level overhead are structurally flawless. You will use Microsoft Excel paired with the Claude for Excel add-in for localised, driver-based modelling, and act as a primary product stakeholder driving our enterprise platform migration to Pigment.
KEY SKILLS
For this role, you must pair financial precision with the communication skills required to advise and influence non-finance product teams:
App-Level P&L Architecture: Deep understanding of B2C mobile unit economics, digital subscription lifecycles, and app store net payout mechanics.
Bottom-Up Operational Forecasting: Understanding of driver-based forecasting models built around product metrics (Active Users, Subscription Conversion Rates, Churn, and ARPU).
HQ Cost Center & Overhead Discipline: Experience managing, allocation-modelling, and optimisation-tracking corporate G&A, headcount velocity, and centralised engineering/cloud infrastructure costs.
Data-to-Ledger Reconciliation: Strong ability to audit and bridge the gap between platform performance metrics (Looker) and final ledger actuals (NetSuite).
Matrix Collaboration & Advisory: The commercial presence required to partner with, challenge, and align Vertical CEOs and Product Managers without slowing down execution.
Modern Workspace & EPM Stack: Native fluency in Notion, Slack, and Google Workspace, with hands-on exposure to multidimensional EPM tools (Pigment, Anaplan, or Workday Adaptive).
WHAT YOU’LL BE DOING
Drive Bottom-Up App Vertical Forecasting & Business Cases: Own the bottom-up budgeting and monthly forecasting loops for your assigned product verticals. Partner directly with Vertical CEOs and Product Managers to turn features, monetisation tweaks, and product roadmaps into high-integrity driver-based models. Build localised business cases for product variations, premium monetisation tiers, and market expansions, pressure-testing their operational assumptions before they hit the corporate plan.
Own HQ Budgeting, Headcount, & Cost Center Optimisation: Act as the dedicated finance partner to our central HQ functions (Engineering, Data Analytics, Legal, and Talent Acquisition). Architect and manage the centralised cost-allocation framework that distributes shared overhead fairly down to individual app P&Ls. Partner with HR and Talent Acquisition to ensure hiring velocity, global payroll variations, and recruitment spend reconcile perfectly with approved budget envelopes.
Metric Integration & Ledger-to-Data Audit: Serve as the guardian of data integrity at the app level. Ensure that billing and performance data from internal dashboards and Looker sync perfectly with financial actuals in NetSuite. Routinely run diagnostic audits on app store fees, platform refunds, and payment gateway costs to protect net profit margins and calculate fully loaded unit economics.
Act as the vital link between decentralised product teams and the central Corporate FP&A team. Standardise and deliver your verticals' monthly bottom-up forecasts, headcount pacing, and investment requests to the Corporate Planning and Investment Optimisation seats. Ensure that your app-level P&L logic is completely synchronised with global corporate constraints and rolling cash flow horizons.
Growth UA Partnership & Baseline Collaboration: You own the baseline unit economic inputs (LTV CAC Payvack) for your specific apps. Regularly sync with localised Growth Managers to cross-verify that campaign pacing, creative pipeline investments, and localised network performance match the underlying assumptions in your vertical's rolling forecast.
WHAT YOU’LL BRING
Experience: 3-6 years as an FP&A Analyst, Finance Business Partner, or Commercial Finance Analyst within a high-growth B2C digital consumer platform, mobile app studio, gaming company, or fast-paced tech startup.
Embedded Operator Mindset: You look forward, not backward. You completely avoid an audit-heavy or purely retrospective mindset; you treat finance as an agile, business-enabling growth partner and have the backbone to challenge leadership constructively.
Mobile Ecosystem Domain Fluency: Robust understanding of mobile app metrics (Active Users, Trial-to-Paid Conversion, Subscription Retention, Refund Curves) and platform billing structures.
High Technical Autonomy: Exceptional financial modeling skills in Excel. You treat prompt engineering (Claude for Excel) as a core capability and can seamlessly navigate business intelligence tools (Looker/Tableau) to manipulate raw data.
Asynchronous Workflow Adaptability: You thrive in an environment that defaults to documentation-first workflows in Notion, real-time alignment in Slack, and transparent, cloud-based data management over siloed email threads.
WHAT WE OFFER
Flexible Career Trajectory: We value high-performing builders. This role positions you at the absolute center of product execution and corporate finance. Success here charts a direct track toward senior finance leadership or strategic operational roles within our scaling app verticals.
Scale & Impact: The rare opportunity to control and optimise the financial health of hyper-growth apps generating millions in ARR within a highly profitable, self-funded scale-up environment ($400M+ ARR).
Culture: An energetic, high-performance environment where finance is treated as a strategic growth catalyst rather than administrative friction.
Full-time contract with competitive salary
Private health insurance, a generous meal card
Full visa & relocation support if you’re moving to Barcelona
Annual learning & development budget for courses, tools, or events that support your growth
Wellness perks, including sports budget and psychological consultations.
Free access to Codeway’s suite of apps across productivity, wellness, and education
A top-notch office in the heart of the city