{"id":1189065,"url":"https://alion.io/job/coface-marketing-communication-manager","title":"Marketing & Communication Manager","company":{"id":4911,"name":"Coface","domain":"coface.com","url":"https://alion.io/company/coface","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":42,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Zurich, Switzerland"],"countries":["CH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":76000,"max_usd":173000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":3748},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"closed","first_seen_at":"2026-09-24T14:49:19Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-05T09:16:23Z","board_verified":false,"closed_at":"2026-10-05T09:16:23Z","days_open":10,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":10},"description":"Making Trade Happen\nCoface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.\nEvery day, our teams are making trade happen. Join us!\nRole purpose:\nAs part of a high-performance and dynamic team, we are looking to complete the team with a proactive, curious and well-organized Marketing & Communication Manager. The role is in charge of implementing governance of the Marketing, Product and External Communication strategy for Coface Switzerland..\nThis role combined strategic leadership, product and contract management, commercial enablement, with a strong focus on supporting business growth and transformation.\nYOUR MAIN MISSIONS:\nStrategic Marketing & Go-to-Market Leadership:\nDefinition and execution of the Swiss Marketing and External Communication strategy, fully aligned with country, regional (WEAR) and Group priorities\nTranslation of business and commercial objectives into actionable go-to-market strategies\nMember of the Extended Swiss leadership team, contributing to transversal decision-making and strategic alignment\nMarket Intelligence & Competitive Analysis\nMonitor market trends, competitor activities and emerging opportunities\nProvide strategic market intelligence to support commercial and product decisions\nCommercial Enablement & Lead Generation\nDesign and deployment of demand-generation and lead-generation strategies to support Sales performance across business lines\nClose collaboration with Sales teams to strengthen lead processes, CRM usage, conversion funnels and sales enablement tools (experience with CRM and marketing automation tools (Salesforce, Microsoft Dynamics, Eloqua, HubSpot or equivalent)\nDevelopment of commercial assets (presentations, pitch decks, one-pagers, …) to support acquisition and growth\nContinuous optimisation of lead management processes at local, regional and Group levels (via key users’ workshops, …)\nMonitoring of key marketing KPIs (MQLs, conversion rates, pipeline contribution, ROI, website performance)\nProduct & Contract Management / Governance\nEnd-to-end responsibility for Product Management activities for Switzerland, in close collaboration with Legal, Sales and Regional teams\nImplementation, maintenance and evolution of insurance contracts, clauses and general terms across multiple products and business lines\nManagement, translation and localization of contractual documentation (EN / FR / DE), ensuring legal accuracy, consistency and market compliance\nActive involvement in product launches, adaptations and migrations, ensuring operational readiness and commercial relevance\nMarketing Operations, Communication & Brand Management\nGovernance of all Marketing and Communication activities across digital and offline channels (website, digital marketing, content, print, events and public relations)\nSupervision of the digital ecosystem, including website management, SEO optimisation and content localization in 3 languages\nDefinition and implementation of brand positioning and communication strategies adapted to the Swiss market\nPlanning and monitoring of the marketing budget, ensuring prioritisation and efficient allocation of resources\nCANDIDATE PROFILE:\n5 to 10 years as a Marketing manager preferably working in the insurance market or financial services company \nProven track record in similar marketing position\nExperienced Event Management skills and requirement to be familiar with Business Social Network\nOrganized, multi-tasking, strong in priority setting, team player\nEnglish/French or English/German (Swiss) is mandatory for the position with ideally a third swiss official language would be a plus\nGood interpersonal and communication skills\nStrong analytical skills and KPI-driven mindset\nExperience working with CRM and marketing automation platforms\nGood knowledge of SEO, SEA, digital acquisition and content marketing\nProject management skills\nCommunication: Good written and oral communication skills.","description_format":"text","description_chars":4107,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false},{"language":"German","level":"All 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