{"id":3996242,"url":"https://alion.io/job/coface-marketing-communications-manager-3","title":"Marketing & Communications Manager","company":{"id":4911,"name":"Coface","domain":"coface.com","url":"https://alion.io/company/coface","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":76,"open_postings":44,"ghost_share":0,"stale_share":0.977,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Cairo, Egypt"],"countries":["EG"],"hiring_countries":["EG"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-09-27T00:00:00Z","employer_posted_date":null,"last_verified_at":"2026-11-10T07:16:15Z","board_verified":false,"closed_at":"2026-11-10T07:16:15Z","days_open":44,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":44},"description":"DESCRIPTION\nThe key role of the marketing department is to support the commercial strategy. Therefore the Marketing Manager will be responsible for ensuring that the Coface brand reaches the required target market via a number of activities as mentioned below.\nMISSION\nResponsible for the product offering and for supporting sales and client relationship with the structuring of tools in his/her geographical area (country / region).\nAccountable for:\nProduct governance\nCompliance with marketing charter\nMarketing budgets planning of resources staffing\nGroup projects implementation\nProject management\nWide marketing experience ability to collaborate with Sales\nCompliance with Group communication strategy and roll out of the Com priorities and transversal projects\nAccountability on the group graphic charter\nAlignment in terms of content and tone of voice branding\nMAIN RESPONSIBILITIES\nThis is not exhaustive: you may be required to carry out additional responsibilities as reasonably requested by your manager.\nMARKETING SCOPE\nStrategy and Budget:\nEnsure provision of the marketing deliverables in the country or region in close coordination with Regional Group Marketing and Strategy Department.\nSupervise product and service offering in his/her geographical area implementing the innovations of the Region and Group tracking performance and ensuring the relevance and completeness of the range of offers in the various segment including EasyLiner.\nManage the definition & implementation of local regional lead generation plans & projects. For all Business Linee: TCI BI & DC\nManage develop and implement internal and external marketing strategies plans campaigns and projects.\nMonitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.\nEnhance the marketing budget spend effectively and to achieve the marketing objectives.\nMonitor review and report on all marketing activity and results.\nProduct\nMaintain expertise over the entire range of products and product libraries\nMarketing documents (brochures slides videos Q&A)\nTo establish all aspects of product development i.e. creating awareness internally & externally training management campaigning & launches maintenance design & governance. Clausebook validations.\nProduct enhancements and creation - all aspects concerning the development of a product\nClausebook to be followed and managed according to the specified Process update as per by group.\nLocal / legal adaptations\nLaunching of new products (Initiate local product development & Join Group product research initiatives)\nUnderstand product mix and positioning strategies\nMaster TCI policy wording (or own the ability to learn fast)\nWrite (arguments Q&A brochures)\nEngage with sales as the product expert\nClient Interfaces\nScope CofaNet CofaMove CofaServe Dashboard Customer portal ICON URBA (when available)\nWork on new releases: translation test training communication & operational launch\nProduce / translate and load content on Customer portal\nReport bugs & suggestions\nUX & UI (User Experience & User Interface) background (could be constituted internally)\nMinimum IT literacy\nEngage with users promote Cofaces USP animate a community\nUnderstand project mode and show a sense of commitment\nQuality management and client research\nDolby & Stereo (management of samples incentivation analysis of results action planning)\nAd hoc complementary research (e.g. Echo)\nQuality work streams\nCustomer journey (animation KPI)\nTestimonial & support complaint management (NB: a regulatory obligation)\nProcess literacy (for quality improvement customer journey and complaint management)\nMinimum understanding of client research (quantity / quality).\nSupport to distribution\nProvide training material and/or train (sales brokers agents partners)\nSupport sales animation (Hunting days brokers events)\nSupport partnership development (white labels EasyLiner tailoring)\nProcure print (brochures stationary gifts)\nCompetitors intelligence marketing plan\nCalculate market shares and conduct market research to identify market requirements for existing and future products as well as current market conditions and competitor information.\nUpdate Competitors Overview\nFollow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy.\nMarket segmentation and leads generation in collaboration with the Commercial department.\nContribute to Groups competitors watch\nMarketing plan (align with Group Marketing local management and plan actions) follow-up\nDesign & Material:\nManagement of the compilation layout design and distribution of internal and external communication and newsletters\nCoordination of the production of print and promotional items for marketing purposes from concept and brief through to the delivery of finished material\nManagement and co-ordination of content on the company web site\nProduce marketing material to support all distribution networks (direct sales agents brokers and partners). This typically includes procedures tutorials sales pitches Q&A training broker on-boarding packs branded material etc.\nManage commercial lead generation using the methodology and the tools provided by Group marketing (database campaigns lead scoring KPI).\nLead Generation & Demand Creation\nDeploy Group lead generation campaigns ensuring strong local adaptation and execution\nDesign and roll out local lead generation initiatives targeting priority prospect segments\nExecute lead generation-driven events (owned or third-party) with a clear focus on data capture prospect engagement and pipeline creation (e.g. networking activation stands appointment setting)\nEnsure end-to-end lead management: tracking nurturing qualification and handover to commercial teams\nMonitor and report on lead generation performance including conversion metrics and contribution to pipeline.\nCOMMUNICATION SCOPE\nDigital communication\nScope Website and Social media.\nCreating assets for social media Video editing & production\nTo ensure that there are daily posts on all our social media platforms and to increase followers according to group targets\nManaging and update local Coface websites and including country and sector risks data\nSEO SEA (Search Engine Optimisation/Advertising)\nKPI and data analytics\nEnsure of group rules for digital topics\nDevelop online internal communication\nListening tools - management & trainings\nCommunication Content factory\nProduce local newsletters: sourcing of topics coordinate interviews write articles\nOutsourcing asset creation (e.g. videos infographics etc.) and ensuring a successful project\nContent production of digital channels (Business Macro eco. and soft topics\nAdvertising & PR:\nCoordinate information from media reps for media / PR purposes\nSourcing advertising rates and booking advertising space for print and online media if required\nLiaison with media and advertising personnel\nBuilding and maintaining an excellent working relationship with suppliers brokers and the client community\nInternal communication\nTo create a communication outline and ensure that all communication is managed in professional manner to support the HR internal communication strategy\nRoll out an internal communication plan aligned with Group Com Strategy\nDeploy the messaging of the global group projects: My Voice new Comers policy employer brand compliance\nFeed the Group internal Newsletter\nBuild and deploy the Regional CEO/country managers communication\nManage the local Intranet ensure the updates\nSupport HR communication\nMy Voice & Power the Core - To be directly involved in the committee assist in decision making be part of the focus groups and to communicate internally to ensure that the relevant changes are made.\nProduct & Compliance & IT - To put together a relevant calendar campaign that indicates the products and projects that are to be communicated and followed to support the external communication\nEvents\nTo increase the number of enquiries from our marketing and event activities by the end of the year and to ensure that key events are assessed for ROI.\nTo support the business with events to sustain clients and strengthen broker relationships.\nConceptualize implement and run internal and external events\nBuilding partnerships and sponsored events\nTraining sessions - presentation / communication and obtaining CPD points.\nLOCAL SPECIFITIES\nProject Management & Initiatives\nApplication of processes methods skills knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.\nDesign manage and deliver organisational projects as required\nMonitor Project Progress and Set Deadlines\nEnsure Stakeholder Satisfaction.\nEvaluate Project Performance.\nOther\nHR and Compliance Assistance\nTraining & Development\nGroup and regional Assistance / Projects\nBCP / Premises project\nTECHNICAL AND/OR PRACTICAL\nMarketing\nUnderstand product mix and positioning strategies\nMaster TCI policy wording (or own the ability to learn fast)\nWrite (arguments Q&A brochures)\nEngage with sales as the product expert\nUser Experience & User Interface background (could be constituted internally)\nMinimum IT literacy\nEngage with users promote Cofaces USP animate a community\nUnderstand project mode and show a sense of commitment\nProcess literacy (for quality improvement customer journey and complaint management)\nMinimum understanding of client research (quantity / quality). (Some qualitative surveying skills would be great but not essential)\nCapacity to engage with Sales promoters skills\nEfficient doer skills on different levels (events procurement project management)\nFast adaptor (listening to needs and adapting swiftly)\nThoughtful profile to listen watch think out of the box\nCapacity to develop analyses and feedback with syntheses\nBusiness understanding strategist\nCommunication\nStrong Editorial skills\nMedia relations strong experience and background\nRelationship skills\nScope Websites and Social media\nTechnical and editorial skills\nSearch Engine Optimization / Advertising\nVery comfortable with different CMS tools\nSocial media expertise\nStrong editorial skills at ease with Video editing and new video production tools\nStrong understanding of our sector\nInternal communication expertise\nEditorial skills\nRelationship skills and curiosity openness\nEvent manager expertise\nBrand Knowledge\nEXPERIENCE\nAt least 10 years with a minimum of 5 years in sales or marketing.\nPrevious experience in a related business area (and in particular credit insurance) will be a plus.\nPrevious experience in a multicultural/international environment is highly desirable\n\nQualifications: \nDegree in marketing business administration or any equivalent discipline.\nA corporate finance background will be a plus.\n\nAdditional Information: \nA culture focused on teamwork continuous learning and professional development\nCompetitive base salary performance based bonus\nComprehensive benefits package including health insurance\n\nRemote Work: \nNo\n\nEmployment Type: \nFull-time","description_format":"text","description_chars":11091,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Health insurance","Performance based bonus","Professional development"],"hiring_locations":[{"name":"Egypt","iso":"EG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Property & Casualty Insurance","Debt Collection & Recovery","Credit Bureaus & Rating Agencies"],"lifecycle":[{"event":"open","at":"2026-11-10T01:13:35Z"},{"event":"close","at":"2026-11-10T07:16:15Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/coface-marketing-communications-manager-3","json_url":"https://alion.io/job/coface-marketing-communications-manager-3.json","meta":{"generated_at":"2026-11-13T19:31:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":38922,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4911},"rest":"https://alion.io/mcp/rest/get_company?id=4911"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcoface-marketing-communications-manager-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcoface-marketing-communications-manager-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcoface-marketing-communications-manager-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/coface-marketing-communications-manager-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcoface-marketing-communications-manager-3"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3996242}},{"tool":"search_jobs","arguments":{"company":"coface.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3996242},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}