{"id":1289982,"url":"https://alion.io/job/cogent-security-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":1921973,"name":"Cogent Security","domain":"cogent.com","url":"https://alion.io/company/cogent-com","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":138000,"max_usd":264000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":602},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"AI Agents","optional":false},{"name":"Framer","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Semrush","optional":false},{"name":"Webflow","optional":false}],"status":"live","first_seen_at":"2026-09-09T22:08:27Z","employer_posted_date":"2026-09-09","last_verified_at":"2026-10-25T10:44:33Z","board_verified":true,"closed_at":null,"days_open":45,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":45},"description":"Cogent is building the revenue engine for autonomous cyber defense, and we are hiring a Performance Marketing Lead to build the digital demand engine that turns the right audiences, messages, and moments into sales-qualified pipeline.\nThis role sits on the Growth team and partners closely with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, and agency partners. You will build the performance engine across paid distribution, landing pages, conversion paths, webinars, nurture, attribution, and campaign learning so our best ideas reach the right buyers and convert.\nWe are looking for someone creative, analytical, operational, and AI-native: a builder who can launch programs quickly, make their own assets when needed, use data to decide what to scale, and help a lean Growth team move like a much larger one.\nWhat You Will Do\nBuild Digital Pipeline\nRun paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.\n\nTest audiences, segments, offers, messages, creative, and landing pages with a clear view of what creates Sales-accepted meetings and sales-qualified pipeline.\n\nBuild campaigns around priority ICP segments, industries, competitors, use cases, field moments, and market signal.\n\nOptimize for lead quality, conversion, pipeline, and spend efficiency, not vanity metrics.\n\nOwn Landing Pages and Conversion\nBuild and improve campaign pages, webinar pages, comparison pages, category pages, and conversion paths.\n\nImprove CTAs, forms, page structure, routing, retargeting, and follow-up so more of the right traffic becomes qualified demand.\n\nPartner with Content and PMM on SEO/AEO topics, then own the conversion layer that turns that traffic into pipeline.\n\nMaintain enough CMS, Webflow, Framer, or light HTML/CSS fluency to unblock yourself.\n\nRun Webinars and Digital Programs\nOwn webinars, virtual roundtables, and digital programs as pipeline programs, from promotion to follow-up.\n\nPartner with PMM, Content, Sales, Solutions, Partnerships, and founders on topics, speakers, audience, registration, and activation.\n\nTurn each program into a follow-up engine: nurture, retargeting, SDR handoff, sales snippets, and landing-page updates.\n\nMeasure registrations, attendance, engagement, qualified leads, meetings, pipeline created, and pipeline influenced.\n\nBuild Nurture and Audience Activation\nBuild nurture programs that move the right buyers from interest to sales conversation.\n\nSegment audiences by persona, account fit, industry, intent, source, engagement, and lifecycle stage.\n\nPartner with the SDR/outbound motion on hot-lead workflows, follow-up plays, and messaging tests.\n\nUse campaign learnings to inform where Growth should spend, what messages are working, and which audiences are converting.\n\nOwn Measurement and Campaign Ops\nSet up clean UTMs, campaign tracking, form flows, routing, HubSpot attribution, and reporting for your programs.\n\nReport weekly on traffic quality, conversion, qualified leads, Sales-accepted meetings, sales-qualified pipeline, CAC, and learnings.\n\nWork with RevOps to understand where demand is converting, where it is leaking, and what to test next.\n\nKeep programs moving without waiting on a separate admin for every campaign ops change.\n\nBuild AI-Native Performance Workflows\nUse AI to accelerate research, campaign briefs, landing page drafts, creative variants, webinar ops, nurture, reporting, and analysis.\n\nCreate lightweight digital assets yourself using AI and design tools, and use agency support when the work needs heavier polish.\n\nExperiment with AI agents and automation to monitor market signal, identify campaign ideas, and turn those ideas into programs quickly.\n\nBring strong judgment and taste to AI output. Speed matters, but credibility matters more.\n\nWhat We Are Looking For\n5+ years in performance marketing, digital demand generation, growth marketing, or integrated campaigns, ideally in B2B SaaS, cybersecurity, infrastructure, or another technical category.\n\nHands-on experience with paid search, paid social, retargeting, webinars, landing pages, nurture, campaign ops, and conversion optimization.\n\nStrong analytical instincts. You can explain what happened, why it happened, and what to do next.\n\nComfortable in tools like HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Search Console, Ahrefs, Semrush, Webflow, Framer, or similar.\n\nGood creative taste and enough design fluency to make or direct digital assets for ads, webinars, landing pages, and nurture.\n\nStrong collaborator with Content and PMM, with the ability to turn strong stories into high-performing campaigns, landing pages, and conversion paths.\n\nAI-native operating style. You use AI every day to move faster and build better systems.\n\nHigh ownership, low ego, fast follow-through, and real curiosity about cybersecurity.","description_format":"text","description_chars":4906,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Security","AI Agents","Cybersecurity AI"],"lifecycle":[{"event":"open","at":"2026-09-26T07:41:39Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 5","filings_12m":5,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":187500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.687,"p_room":0.55,"age_days":45,"expected_fill_days":33,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-25T05:49:26Z"},"pay":null,"html_url":"https://alion.io/job/cogent-security-performance-marketing-lead","json_url":"https://alion.io/job/cogent-security-performance-marketing-lead.json","meta":{"generated_at":"2026-10-25T12:02:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17376,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1921973},"rest":"https://alion.io/mcp/rest/get_company?id=1921973"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcogent-security-performance-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcogent-security-performance-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcogent-security-performance-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cogent-security-performance-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcogent-security-performance-marketing-lead"}]}