{"id":569505,"url":"https://alion.io/job/cognism-senior-demand-generation-manager","title":"Senior Demand Generation Manager","company":{"id":63392,"name":"Cognism","domain":"cognism.com","url":"https://alion.io/company/cognism","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cologne, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":64000,"max_usd":111000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":41},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-09T11:03:32Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-11-02T17:29:30Z","board_verified":true,"closed_at":null,"days_open":54,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":54},"description":"WHO ARE WE\nCognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.\nThe Role:\nWe are looking for a Senior Demand Generation Manager in our Cologne office to lead demand generation strategy, campaign planning, ABM execution, and pipeline creation for the DACH Enterprise and Mid-Market segments.\nThis role is highly cross-functional. You will work closely with DACH SDRs, AEs, Sales Leadership, RevOps, Paid Media, Content, PMM, Web, and Brand to build integrated programs that create, accelerate, and convert pipeline across priority accounts.\nThe ideal candidate has strong B2B SaaS demand generation experience, a clear understanding of ABM, and the ability to turn DACH GTM priorities into focused campaigns for larger, higher-value accounts.\nResponsibilities:\nDACHEnterprise & Mid-Market Demand Generation\nOwn and evolve demand generation strategy for DACH Enterprise and Mid-Market segments.\nBuild integrated campaigns across ABM, paid media, 1P events, webinars, content, email, direct mail, and outbound support.\nTranslate DACH GTM priorities into clear campaign plans aligned to ICPs, personas, buying stages, and pipeline goals.\nDefine programs for priority Enterprise and Mid-Market accounts, industries, buyer groups, and use cases.\nIdentify growth opportunities across DACH accounts, verticals, regions, and channels.\nBalance scalable demand creation with focused account-based activity.\nABM, Sales Alignment & Pipeline Creation\nWork tightly with DACH SDRs and AEs to align campaigns to target accounts, outbound plays, pipeline gaps, and live opportunities.\nBuild ABM plays for priority Enterprise and Mid-Market accounts, including messaging, offers, events, sales enablement, and account progression.\nPartner with DACH Sales Leadership to forecast, track, and optimise pipeline coverage.\nEnsure campaigns support both new pipeline creation and pipeline acceleration.\nGather feedback from SDRs and AEs to improve targeting, messaging, lead quality, and conversion.\nCreate clear campaign briefs, talk tracks, and follow-up motions that sales teams can use effectively.\nCampaign Planning & Execution\nPlan, launch, and optimise multi-channel demand generation campaigns for the DACH Enterprise and Mid-Market audience.\nCoordinate with Paid Media, Content, PMM, Web, Brand, and Events to deliver joined-up programs.\nOwn campaign objectives, audience strategy, channel mix, budget, timelines, and success metrics.\nEnsure messaging, creative, and offers are relevant to senior buyers, buying committees, and account needs.\nSupport campaign execution without being the sole owner of every channel.\nManage performance against MQL, SQL, pipeline, revenue, and account engagement targets.\nBudget, Reporting & Optimisation\nOwn DACH Enterprise and Mid-Market demand generation budget allocation across relevant campaigns and programs.\nTrack spend, performance, ROI, CAC efficiency, pipeline contribution, and account engagement.\nAnalyse campaign and funnel performance to identify what is working, what is not, and what needs to change.\nPartner with RevOps to ensure campaign tracking, attribution, CRM data, and reporting are accurate.\nBuild regular reporting that connects DACH activity to pipeline and revenue outcomes.\nUse performance data to improve targeting, messaging, channel mix, conversion rates, and sales follow-up.\nCross-Functional Collaboration\nPartner with PMM to shape messaging, personas, positioning, and DACH campaign narratives.\nWork with Content and Brand to develop relevant assets, thought leadership, and campaign creative.\nPartner with Paid Media and Web teams to improve acquisition, landing pages, conversion paths, and campaign journeys.\nWork with RevOps to improve attribution, reporting, lead management, and funnel visibility.\nAct as a strategic partner to Marketing and DACH Sales stakeholders.\n\nRequirements \n5-7 years’ experience in demand generation, growth marketing, or B2B marketing, preferably in SaaS or technology.\nProven experience building and running multi-channel demand generation campaigns for Enterprise and/or Mid-Market audiences.\nStrong understanding of ABM, including target account planning, sales alignment, campaign orchestration, and account progression.\nProven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams.\nTrack record of driving qualified pipeline and revenue impact through demand generation activity.\nExperience managing campaign budgets and optimising spend based on performance.\nStrong understanding of channels such as paid media, events, webinars, email, content, direct mail, outbound support, and ABM.\n\nWHY COGNISM\nAt Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!\nOur values aren’t just words on a page-they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.\nHere’s what we stand for:\nWe Own the Outcome Together.\n We Deeply Understand our Customers. \n We Celebrate Impact Wherever It Comes From.\nAt Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!","description_format":"text","description_chars":5889,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["B2B Company & Contact Data"],"lifecycle":[{"event":"open","at":"2026-09-09T11:37:10Z"}],"visa":[],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.644,"p_room":0.45,"age_days":53,"expected_fill_days":33,"reasons":["conf:1","win:tail"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/cognism-senior-demand-generation-manager","json_url":"https://alion.io/job/cognism-senior-demand-generation-manager.json","meta":{"generated_at":"2026-11-02T18:21:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25669,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":63392},"rest":"https://alion.io/mcp/rest/get_company?id=63392"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcognism-senior-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcognism-senior-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcognism-senior-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cognism-senior-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcognism-senior-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":569505}},{"tool":"search_jobs","arguments":{"company":"cognism.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":569505},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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