{"id":3974537,"url":"https://alion.io/job/colfondos-digital-product-owner","title":"Digital Product Owner","company":{"id":708282,"name":"Colfondos","domain":"colfondos.com.co","url":"https://alion.io/company/colfondos","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Product","role_family":"Product","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Bogotá, Colombia"],"countries":["CO"],"hiring_countries":["CO"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Azure","optional":false},{"name":"Confluence","optional":false},{"name":"Jira","optional":false},{"name":"Scrum","optional":false},{"name":"Trello","optional":false}],"status":"live","first_seen_at":"2026-11-09T16:08:18Z","employer_posted_date":null,"last_verified_at":"2026-11-09T16:08:18Z","board_verified":false,"closed_at":null,"days_open":5,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":5},"description":"Digital Product Owner Palabras clave: Digital Product Owner\nDigital Product Manager\nProduct Owner Digital\nGrowth\nProduct Analytics\nCRO\nUX/UI\ngestión de producto digital\n En Colfondos estamos buscando nuestro próximo Digital Product Owner para optimizar el crecimiento de productos digitales mediante análisis de datos, experimentación continua y diseño centrado en la experiencia de usuario. El rol impacta la adquisición, conversión, activación y fidelización, gestionando el embudo digital, el backlog, el roadmap y los indicadores comerciales clave bajo marcos de trabajo ágiles.\n\nEl cargo gestiona la evolución del producto digital y la aplicación de estrategias de Growth, integrando herramientas de Product Analytics y optimización continua para garantizar el cumplimiento de los objetivos de negocio y la entrega de valor tecnológico.\n Responsabilidades: Gestionar la definición priorización y ejecución de la estrategia de crecimiento de los segmentos Growth o Wealth en los diferentes canales\nGestionar de punta a punta el funnel de adquisición conversión y retención identificando cuellos de botella y oportunidades de mejora\nImplementar un programa sistemático de experimentación sobre funcionalidades flujos y campañas digitales\nMonitorear y analizar los KPIs de negocio y producto a través de herramientas de Product Analytics\nConstruir y priorizar el backlog y roadmap 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