{"id":3335818,"url":"https://alion.io/job/collette-marketing-automation-manager","title":"Marketing Automation Manager","company":{"id":1819538,"name":"Collette","domain":"collette.com","url":"https://alion.io/company/collette-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Pawtucket, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":86000,"max_usd":173000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-10-27T13:44:40Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-10T17:03:50Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"Collette is seeking a Marketing Automation Manager to join our Marketing Team. This is a hybrid role based at headquarters in Pawtucket, RI.\nAbout Collette: Let Us Show You the World\nThere has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people. So, what are you waiting for? Your journey starts here.\nPosition Summary:\nThe Marketing Automation Manager is a strategic, hands-on resource within the Marketing Automation function, operating under the direction of the Associate Director, Digital Strategy. This role expands the team’s capacity to design, build, test, document, and optimize customer journeys within the marketing automation platform.\nThe Strategist turns marketing and customer experience needs into scalable journeys, workflows, audience segments, triggered communications, and personalized experiences. The role drives the delivery and optimization of assigned marketing journeys while coordinating cross-platform requirements and dependencies with relevant business and technology partners.\nPrimary Functions:\n\nMarketing Automation Strategy & Execution \nDesign, build, test, document, maintain, and optimize assigned marketing automation journeys while coordinating decisions, dependencies, and approvals with relevant stakeholders. \nTranslate business and journey strategies into scalable marketing automation platform requirements, audience definitions, business rules, and measurement plans. \nSupport automation across customer, advisor, and partner lifecycles while balancing immediate needs with long-term scalability, governance, deliverability, and customer experience. \nMarketing Journey Strategy \nDevelop scalable lead, customer, and relationship-based marketing journeys. \nFacilitate discovery and journey-mapping sessions for assigned marketing journeys to identify stakeholder needs, friction points, handoffs, and automation opportunities. \nTranslate customer, advisor, and partner needs into qualification criteria, required fields, routing logic, and nurture strategies within the marketing automation platform. \nDesign connected experiences across leads, travelers, travel advisors, and partner organizations while reducing duplicate or conflicting communications. \nCross-Functional Partnership \nPartner with relevant stakeholders to translate business needs into clear marketing, data, audience, trigger, field, acceptance, and system requirements for the teams responsible for CDP, integrations, analytics, and other marketing technologies. \nIdentify and document marketing use-case gaps involving data availability, quality, timing, identity, consent, or connectivity, and coordinate resolution with the appropriate stakeholders. \nRepresent marketing requirements in solution-design discussions, support field-mapping reviews, and coordinate resolution of data, integration, or platform issues with the appropriate stakeholders. \nCreate concise journey maps, workflow diagrams, requirements, decisions, process documentation, and SOPs that support implementation and maintenance. \nGovernance, Measurement & Optimization \nApply and help evolve marketing automation governance standards while following applicable data, privacy, CRM, and technology requirements. \nDefine acceptance criteria; conduct or coordinate functional QA and business UAT; and monitor for conflicting workflows, unintended enrollment, duplicate communications, and marketing-use-case data issues. \nDefine journey success measures with Analytics and use approved reporting to improve performance, personalization, operational efficiency, and customer or partner outcomes. \nPromote a test-and-learn approach and evaluate practical applications of AI and emerging marketing technologies based on customer value, feasibility, data readiness, governance, risk, and scalability. \nKnowledge & Skills:\n5+ years of experience in marketing automation, marketing technology, CDP, lifecycle marketing, customer journey management, or a related field, including experience supporting complex and varied marketing journeys. HubSpot experience preferred.\nHands-on experience designing, building, testing, and optimizing marketing automation journeys and workflows, with strong knowledge of segmentation, enrollment and suppression rules, lifecycle management, routing, personalization, and triggered communication\nWorking knowledge of CRM, customer data platforms, analytics, consent, data governance, and integration concepts is preferred. \nExperience translating business needs into functional requirements, data requirements, process flows, use cases, acceptance criteria, and implementation-ready documentation. \nStrong facilitation, systems-thinking, documentation, analytical, problem-solving, and stakeholder-management skills. \nAbility to translate strategic priorities into hands-on execution while balancing governance, prioritization, scalability, and continuous improvement. \nFamiliarity with email deliverability, QA, UAT, HTML/CSS, and practical applications of AI in marketing automation are preferred. \nCompensation & Benefits:\nWe believe in taking care of our team-inside and outside of work.\nThe pay range for this position is 75,000 - 110,000.\nWhat We Offer:\nHealth & Wellness:Medical, Dental, and Vision coverage-plus a Peloton One Membership to keep you moving\nTime Off:Generous PTO, paid holidays, and your birthday!\nVolunteer Time:Paid hours to give back to causes you care about\nFinancial Security:401(k) with company match\nFamily Support:Paid parental leave, paid bereavement leave, and access to our Employee Assistance Program\nCareer Growth:Tuition reimbursement to help you level up your skills\nExclusive travel discounts, incentives and more!","description_format":"text","description_chars":6418,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Travel Agencies","Tour Operators"],"lifecycle":[{"event":"open","at":"2026-10-27T13:44:40Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":13,"expected_fill_days":43,"reasons":["conf:1","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/collette-marketing-automation-manager","json_url":"https://alion.io/job/collette-marketing-automation-manager.json","meta":{"generated_at":"2026-11-10T22:04:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":759,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1819538},"rest":"https://alion.io/mcp/rest/get_company?id=1819538"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcollette-marketing-automation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcollette-marketing-automation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcollette-marketing-automation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/collette-marketing-automation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcollette-marketing-automation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3335818}},{"tool":"search_jobs","arguments":{"company":"collette.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3335818},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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