{"id":2141187,"url":"https://alion.io/job/collinson-senior-consumer-engagement-analyst","title":"Senior Consumer Engagement Analyst","company":{"id":1593,"name":"Collinson","domain":"collinsongroup.com","url":"https://alion.io/company/collinson","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":14,"ghost_share":0,"stale_share":0.786,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cape Town, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":27000,"max_usd":54000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":13},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-04T00:00:00Z","employer_posted_date":"2026-10-04","last_verified_at":"2026-10-27T11:33:37Z","board_verified":true,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"Job Description\nThe Role\nWe are seeking an experienced Campaign Analyst to own the measurement, reporting, analysis and optimisation of customer communications and marketing campaigns across products (such as Priority Pass) and customer channels. This role will act as the subject matter expert for campaign analytics, providing actionable insights and recommendations that improve campaign performance, customer engagement and commercial outcomes across different phases of the consumer lifecycle.\nThe successful candidate will work across a complex customer communications ecosystem spanning Salesforce Marketing Cloud, Airship and associated marketing technologies, supporting campaigns delivered through email, SMS, push notifications, in-app messaging, geo-location, microsites, surveys, embedded content and paid media activity.\nAs a key link between the Marketing team and the Data Analytics team, this role will play a key part in connecting campaign performance with broader consumer engagement, personalisation and consumer value management objectives. By combining campaign analytics, behavioural insight and consumer intelligence, the role will help drive more relevant customer experiences, improved engagement and measurable business value.\nKey Responsibilities\nOwn the measurement, reporting, analysis and optimisation of customer communications and marketing campaigns across all channels and marketing technologies, including Salesforce Marketing Cloud, Airship and Salesforce Advertising Studio.\nAnalyse campaign performance across email, SMS, push notifications, in-app messaging, geo-location campaigns, embedded content, microsites, surveys, research activity and paid media campaigns.\nDevelop and maintain reporting frameworks, dashboards, scorecards and insight packs to support campaign measurement and business decision-making.\nMonitor campaign performance against agreed KPIs, delivering post-campaign evaluations and identifying opportunities for optimisation and continuous improvement.\nTranslate campaign, digital and behavioural interactions into reusable consumer engagement signals that support segmentation, personalisation, lifecycle management and consumer value management initiatives.\nLead campaign testing and experimentation activity, including A/B testing, personalisation testing and channel effectiveness analysis, providing recommendations to improve engagement, conversion and customer outcomes.\nAct as the subject matter expert for campaign analytics, translating complex data into clear, actionable insights and recommendations for stakeholders.\nServe as the key bridge between Marketing teams responsible for campaign delivery and Data Analytics teams responsible for reporting infrastructure, data strategy and analytical capability.\nCollaborate with stakeholders to define campaign objectives, success measures and reporting requirements, ensuring alignment with marketing roadmaps, data priorities and wider business objectives.\nEnsure the accuracy, integrity and consistency of campaign data, reporting outputs and measurement methodologies, identifying opportunities to improve tracking and analytical capability.\nPresent campaign performance, insights and recommendations to stakeholders in a clear, concise and commercially focused manner.\nSuccess measure: delivery of accurate, timely and meaningful campaign reporting and insights.\nSuccess measure: demonstrable improvements in campaign performance through optimisation and testing recommendations.\nSuccess measure: high levels of stakeholder confidence and satisfaction in analytical support provided.\nSuccess measure: effective collaboration between Marketing and Data Analytics teams.\nSuccess measure: contribution to wider business objectives through data-driven decision making and continuous improvement.\nKnowledge, Skills and Behaviours\nEssential\nPrevious experience in campaign analytics, alongside the ability to understand complex customer journeys, sophisticated campaign logic and multi-channel marketing activity.\nExtensive professional experience in campaign analytics, marketing analytics or customer communications analytics, with proven experience analysing complex, multi-channel customer campaigns.\nExperience working with marketing automation and customer engagement platforms such as Salesforce Marketing Cloud, Airship or equivalent technologies.\nExperience measuring and optimising campaigns across multiple channels, including email, SMS, push notifications, in-app messaging, paid media and digital customer journeys.\nStrong understanding of campaign measurement methodologies, testing frameworks and optimisation techniques, including A/B testing and personalisation.\nExperience developing dashboards, reporting frameworks and insight packs using reporting and visualisation tools such as Power BI, Tableau or similar platforms.\nStrong data manipulation and querying skills (SQL).\nDemonstrated ability to translate complex data into clear, actionable business insights and recommendations.\nExperience working collaboratively across Marketing, Data Analytics and Technology teams and presenting findings to senior stakeholders.\nStrong understanding of customer segmentation, customer lifecycle marketing and customer engagement strategies.\nDesirable\nExperience with Salesforce Advertising Studio, customer data platforms and CRM technologies.\nKnowledge of attribution modelling, incrementality testing and marketing effectiveness measurement.\nExperience working within global or multi-market organisations.\nReward & Benefits: What's in it for me?\nWe want our people to feel recognised, supported and able to thrive both at work and beyond it.\nWe offer a competitive reward package designed to support your financial, physical and mental wellbeing, alongside opportunities to learn, develop and be recognised for the contribution you make. Benefits vary by role and location, and full details will be shared as part of the application process.\nEqual opportunities: Our commitment to inclusion\nCollinson Group is an equal opportunities employer. We welcome applications from people of all backgrounds, identities and experiences, and believe that different perspectives make our business stronger.","description_format":"text","description_chars":6226,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Loyalty Programs","Property & Casualty Insurance","Business Travel"],"lifecycle":[{"event":"open","at":"2026-10-09T03:13:29Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.624,"p_room":0.9,"age_days":23,"expected_fill_days":48,"reasons":["conf:2","stale_co","velocity","win:mid"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/collinson-senior-consumer-engagement-analyst","json_url":"https://alion.io/job/collinson-senior-consumer-engagement-analyst.json","meta":{"generated_at":"2026-10-27T13:23:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1505,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1593},"rest":"https://alion.io/mcp/rest/get_company?id=1593"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcollinson-senior-consumer-engagement-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcollinson-senior-consumer-engagement-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcollinson-senior-consumer-engagement-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/collinson-senior-consumer-engagement-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcollinson-senior-consumer-engagement-analyst"}]}