{"id":623759,"url":"https://alion.io/job/color-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":3516,"name":"Color","domain":"color.com","url":"https://alion.io/company/color","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["South San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":111000,"max_usd":223000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Metabase","optional":false},{"name":"Wi-Fi","optional":false}],"status":"live","first_seen_at":"2026-09-10T15:25:21Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-29T11:56:49Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":48},"description":"Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.\nApply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!\nAbout the Role:\nColor's ASCO Certified oncology care programs are designed for one of the most complex and human moments in healthcare: helping people through an active cancer diagnosis, through treatment, and through the years that follow. The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of the end-to-end experience for these members, including cancer survivors and the family members and caregivers supporting them.\nThis role requires someone who can hold two things at once: rigorous analytical judgment and genuine care for an audience navigating the hardest moment of their lives. You will own how these members first learn that Color can help them, how they experience their earliest interactions with our program, and how that relationship deepens over months and years. You will design across the full set of touchpoints that shape that experience, including digital, but thinking beyond digital to the creative, human spaces.\nYou will partner closely with our product, design, and clinical teams, working alongside Color Medical Group to ensure every touchpoint is clinically sound, appropriately timed, and worthy of the moment it meets someone in. You will also work with customer success and our commercial teams to bring this experience to employers and health plans in a way they can see and understand.\nThis is a data-forward role. You will be expected to answer your own questions with data rather than waiting for someone else to answer them for you.\nThis role reports to the Director of Engagement Marketing and offers meaningful ownership in a growing and deeply impactful area of Color's business.\nOur Ideal Candidate Will Have:\n5+ years in lifecycle or member experience marketing, with direct ownership of enrollment or engagement performance.\n\nStrong analytical fluency and comfort working independently in the data.\n\nExperience designing lifecycle experiences beyond digital channels, including direct mail, printed materials, and touchpoints delivered by people rather than systems\n\nDeep hands-on expertise in Braze, with the ability to build complex multi-channel journeys independently.\n\nComfort designing and interpreting experiments in small populations, where traditional testing approaches do not always apply.\n\nExceptional writing skills and the judgment to communicate with people navigating a cancer diagnosis clearly and warmly.\n\nA bias toward action in ambiguous, fast-moving work. This program is still taking shape, and you will build the path as you go rather than inherit one.\n\nProven ability to move work forward with product, design, and clinical partners, including within a medical review process.\n\nOur Ideal Candidate Will Have:\nExperience marketing to or building programs for people managing a cancer diagnosis, a chronic condition, or another serious health situation.\n\nExperience with claims-based marketing.\n\nBackground in behavioral science, nudge theory, or applied experimentation.\n\nExperience with long-horizon programs where the relationship is measured in years and re-engagement matters as much as onboarding.\n\nComfortability with metabase and building/analyzing queries.\n\nComfortability using AI to work faster on analysis and operations.\n\nWhat We Offer:\nCompetitive salary\n\nComprehensive medical, dental, vision, life, and disability benefits\n\n401k match\n\nMonthly phone and wifi stipend for employees, annual ergonomic stipend\n\nGenerous vacation policy, paid holidays and company-wide recharge days\n\nEqual paid parental leave for birthing and non-birthing parents\n\nFree cancer screening and prevention resources for employees and their adult dependents\n\nBase Salary Range: $115,00-140,000/year\nThe actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits.\nColor prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.","description_format":"text","description_chars":5473,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Generous vacation","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Telemedicine & Virtual Care","Genomics & Genetic Testing","Care Coordination & Population Health"],"lifecycle":[{"event":"open","at":"2026-09-10T18:56:12Z"}],"visa":[],"liveness":{"score":34,"band":"fade","label":"Fading","p_open":1,"p_active":0.615,"p_room":0.55,"age_days":48,"expected_fill_days":36,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/color-lifecycle-marketing-manager","json_url":"https://alion.io/job/color-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-29T14:59:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22630,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3516},"rest":"https://alion.io/mcp/rest/get_company?id=3516"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcolor-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcolor-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcolor-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/color-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcolor-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":623759}},{"tool":"search_jobs","arguments":{"company":"color.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":623759},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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