Senior Analyst, Customer Decisioning Analytics

• Grow, Belong, and Shape what's next
• Develop insights that shape the future of consumer finance
• Partner with world-class specialists and work with cutting edge tools
• Enjoy Hybrid Working, a Competitive Rem and Collaborative Teams

See Yourself in the Team

Future Experiences & Growth Capability are a newly established and rapidly evolving group focused on some of the biggest growth opportunities across CommBank's Cards, Payments and Consumer Finance businesses. Our team brings together diverse expertise to uncover opportunities that drive both customer value and business growth. We were created to solve some of the most important questions in payments and consumer finance: how to create more relevant customer experiences, identify new growth opportunities and build stronger connections between customers, merchants and payment experiences.

We partner closely with Product Managers, Analytics teams, Marketing, Digital, Risk, Data Science and Merchant Acquisition teams to influence decisions from concept through to execution. We work in a highly collaborative environment where curiosity is valued, challenging assumptions is encouraged and great ideas can come from anywhere. The problems we tackle are often complex and ambiguous, requiring a combination of analytical rigour, commercial thinking and customer obsession to solve.

You'll be surrounded by people who are passionate about understanding customer behaviour, using data to tell compelling stories and turning insights into action.

Your Impact and Contribution

We’re building the capability, culture and analytical excellence needed to shape the future of payments and consumer finance at CommBank.

As a Senior Analyst, you will combine analytical rigour with commercial thinking to help shape product decisions and customer strategies across the portfolio. You will work with a range of multi-disciplinary partners to turn customer, merchant and payments data into actionable insights that drive growth, engagement and customer value. Working across Product, Marketing and Commercial teams, you’ll:

• Develop propensity and predictive models that support translating analytical outputs into measurable customer and commercial outcomes.
• Uncover customer growth opportunities by analysing spend, engagement, product usage and payment behaviours to identify what drives acquisition, activation, loyalty and retention.
• Build high-value customer segments and audiences for acquisition, cross-sell, engagement and retention initiatives using behavioural, lifecycle and propensity-based approaches.
• Translate data into actionable customer insights that inform new products, propositions, experiences and partnership opportunities.
• Measure what works by evaluating campaign, product and proposition performance, including conversion, incremental spend, ROI and customer outcomes.
• Bring the customer story to life through compelling, executive-ready insights, dashboards and presentations that influence decisions across the organisation.

What You’ll Bring

You’ll be a curious, commercially minded customer analytics professional who can move confidently from insight generation through to predictive modelling and activation. You’ll bring:

• Strong customer analytics experience, using customer, transaction and behavioural data to uncover insights, identify growth opportunities and influence business decisions.
• Advanced SQL and Python skills, with experience working with large and complex datasets to solve customer and commercial problems.
• Hands-on experience developing propensity and predictive models that influence customer acquisition, engagement, retention and growth decisions, including feature engineering, model selection, validation and performance monitoring.
• Experience in customer segmentation and targeting, including behavioural segmentation, audience development, lifecycle analytics and model-led targeting strategies.
• Strong measurement and experimentation capability, including campaign effectiveness, uplift analysis, A/B testing, incremental impact and ROI.
• Commercial acumen and strong data storytelling skills, translating complex analytical and modelling outputs into clear recommendations and opportunities for senior stakeholders.
• A collaborative, test-and-learn mindset, with experience partnering across Product, Marketing, Technology and Commercial teams to turn analytics into measurable customer and business outcomes.

Working With Us

At CommBank, we're committed to creating an accessible, inclusive and respectful workplace. If you require support or adjustments, please let us know. We welcome applications from people of all backgrounds, and we're particularly committed to making a positive difference for Aboriginal and/or Torres Strait Islander Peoples. For support, please contact 1800 989 696.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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