{"id":3907012,"url":"https://alion.io/job/comptia-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":4521960,"name":"CompTIA","domain":"connect.comptia.org","url":"https://alion.io/company/comptia-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":84000,"max":97000,"currency":"USD","period":"year","gross":null,"usd_annual":97000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-07T01:31:23Z","employer_posted_date":null,"last_verified_at":"2026-11-07T01:31:23Z","board_verified":false,"closed_at":null,"days_open":1,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":1},"description":"This a Full Remote job, the offer is available from: United States\nWho We Are:\nCompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.\nThrough education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.\nScope Summary:\nThe Lifecycle Marketing Manager builds and leads CompTIA's consumer lifecycle marketing capability, using email, segmentation, personalization, automation, and experimentation to improve engagement and conversion across the customer journey. The role develops scalable lifecycle programs and partners with international teams to extend lifecycle marketing capabilities, best practices, and performance across markets.\nEssential Duties and Responsibilities:\nBuild and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.\nDevelop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.\nIdentify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.\nServe as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.\nBuild and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.\nDevelop a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences.\nMeasure lifecycle marketing performance using campaign, CRM, and web analytics data to identify opportunities to improve engagement, conversion, retention, and customer experience.\nWork closely with the Demand Generation Manager to align consumer lifecycle and B2B demand generation strategies, share audience and performance insights, and identify opportunities to create a more connected customer experience across CompTIA.\nPartner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into effective lifecycle marketing programs.\nPartner with international marketing teams to adapt lifecycle strategies, journeys, campaigns, and best practices to support individual market needs.\nDevelop repeatable lifecycle marketing frameworks, playbooks, testing practices, and learnings that can be shared across teams and markets.\nDevelop lifecycle communications that support key post-purchase and certification experiences, including credential and badging communications, where appropriate.\nExplore emerging technologies, including AI-enabled marketing capabilities, to improve personalization, content development, testing, efficiency, and lifecycle performance.\nEvaluate and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation capabilities.\nKey Performance Indicators:\nImprove conversion and revenue contribution from consumer lifecycle marketing programs against established business targets.\nImprove engagement and conversion performance of priority email campaigns and automated lifecycle journeys against established benchmarks.\nIncrease the adoption and effectiveness of segmented, personalized, and automated lifecycle communications across priority consumer journeys.\nAdditional Expectations:\nEmployees are expected to model CompTIA's values and reflect them in how they work and collaborate.\nParticipate in required and role relevant training to maintain skills, ensure compliance, and support ongoing professional development.\nMay be required to travel based on role responsibilities and business needs.\nPlease note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.\nSkills and Qualifications:\nStrong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices.\nDemonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies.\nExperience building and optimizing automated customer journeys and triggered communications.\nStrong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization.\nAbility to use customer, campaign, and web analytics data to identify insights and drive marketing decisions.\nExperience designing, executing, and evaluating A/B or multivariate tests.\nStrong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.\nExperience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required.\nCuriosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness.\nAbility to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets.\nStrong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines.\nDemonstrated experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization.\nExperience using data, analytics, and experimentation to improve customer engagement and business outcomes.\nExperience working in a cross-functional marketing environment with multiple stakeholders and priorities.\nExperience supporting multiple audiences, markets, or regions is preferred.\nEducation and/or Experience:\nBachelors degree preferred but not required for the role.\n5+ years of experience in related fields.\nWhy Join Us:\nWe're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated.\nWe're not just looking for employees; we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today!\nOur team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:\nHealth, Dental, and Vision Insurance & FSA/HSA Plans\nPerformance bonus up to 10% of base salary\nUnlimited PTO & 15 Paid Holidays\nFlexible Schedules & Summer Hours\n12 weeks of Paid Parental Leave\nSponsored Costco or Sam’s Membership\n401K Retirement Plan with 6% company match\nSpot Bonuses for going above & beyond\nTuition Reimbursement\nHome Office Allowance\nWellness Reimbursement\nStudent Loan Repayment \nBroadband Stipend\nExpected compensation based on experience and qualifications - $84,000 - $97,000\nCompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.\n\nCompTIA Careers Page","description_format":"text","description_chars":7801,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Flexible schedule","Home office","Parental leave","Professional development","Retirement plans","Unlimited PTO","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-07T03:57:19Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":30,"reasons":["seen:1","win:early"],"computed_at":"2026-11-08T05:47:12Z"},"pay":{"stated_usd_annual":97000,"is_top_pay":false},"html_url":"https://alion.io/job/comptia-lifecycle-marketing-manager","json_url":"https://alion.io/job/comptia-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-08T10:14:43Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22068,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4521960},"rest":"https://alion.io/mcp/rest/get_company?id=4521960"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcomptia-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcomptia-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcomptia-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/comptia-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcomptia-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3907012}},{"tool":"search_jobs","arguments":{"company":"connect.comptia.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3907012},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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