Audience Development Manager, Vanity Fair
Job Description
Location:
New York, NYAudience Development Manager, Vanity Fair
Overview/Purpose
Vanity Fair is looking for a creative and thoughtful media talent to join our audience development, production, and operations team.
The ideal candidate will understand how to reach readers and audiences across channels, and be capable of executing strategy by working across departments. The audience development manager will collaborate closely with Vanity Fair’s Director of Audience and Digital Operations and the audience development team to implement strategies for newsletters and audience growth, on both daily and broader levels. This person will also act as a liaison between the VF audience development team and out-of-brand departments within Condé Nast, including the central newsletters, product, advertising operations, analytics, global partnerships, and consumer marketing teams.
The audience development manager will help shape and champion Vanity Fair’s voice and perspective. The ideal candidate will understand how to execute business, operational, and editorial tasks in ways that advance VF’s creative strategy.
The person in this role will act as a central hub in the VF newsroom, so the ability to effectively communicate and collaborate with multiple stakeholders is essential. The successful candidate will be a fast learner and problem solver, with demonstrated experience working to deliver exceptional editorial projects within a tight timeline. While not essential, past experience liaising with product development teams and some familiarity with digital advertising is a plus.
This role is based in New York City and reports to the Director of Audience and Digital Operations.
Primary Responsibilities:
Work with editors, producers, and the audience development team to grow subscriptions, page views, and engagement across core VF subject areas, including Hollywood, arts & culture, technology, politics, style, and royals
Devise and execute audience growth strategies for VF newsletters in close collaboration with the Director of Audience and Digital Operations and the Condé Nast newsletters team
Master the homepage and become an expert at translating the sophistication and distinction of Vanity Fair to web and newsletter environments
Work with consumer marketing and advertising operations teams to fulfill sold newsletter campaigns
Collaborate with associate producers to build and publish newsletters, index pages, and article pages in ways that grow the VF audience
Work closely with Condé Nast product development partners to help commission site and app improvements and bring them to fruition
Build relationships with editors and writers and help translate audience strategy into tangible steps in the editorial process
Pitch Vanity Fair reporting to external distribution channels, including Apple News
Build syndicated stories from VF Italy, France, and Spain to help extend the brand’s global reach
Understand on a granular level every performance metric used to evaluate Vanity Fair’s growth strategy, and how to manage those levers across site, search, and newsletters
Translate analytics and data insights into methods to proactively optimize content for audience growth
Collaborate with the edit, art, and social departments on promoting longform features, which are core to VF’s editorial strategy across platforms
Seek out global audience growth opportunities, from partnerships to platforms, working with the Director to implement new strategies in real time
Collaborate with the editorial and social teams for coverage of live events, including the VF Oscar Party, awards shows, elections, and other news moments, whether planned or breaking. On occasion, this work may extend into the evening or be needed on the weekends.
Develop relationships with audience development managers across other Condé Nast brands to share strategies and best practices
Work with the team to support sponsorships and events
Additional duties as needed or requested by management
Desired Skills and Qualifications:
3-5 years of experience in publishing; editorial production or audience development familiarity preferred
Strong communication skills, both written and verbal
Professional experience creating, optimizing, and adapting content for platforms including websites, newsletters, video, and social media platforms
Professional experience with publishing and analytics tools, including content management systems such as Wordpress, Letterhead, Apple News Publisher, Parse.ly, and Google Analytics
A sense of humor and keenness to adapt to a changing media landscape and find audiences in new ways
An understanding of Vanity Fair’s voice and sensibility
This is a guild position.
The expected base salary range for this position is from $87,000- $95,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.