Audience Development Manager, Vanity Fair Italy (Maternity Cover)
Job Description
Location:
Milano, MICondé Nast Italy is looking for an experienced Audience Development Manager to temporarily join the Editorial team of Vanity Fair Italy. The role will report to the Global Executive Director of Operations and Audience for the Vanity Fair brand, and be responsible for implementing the audience growth and content distribution strategy that extends the reach and amplification of content, particularly across social, SEO, email, partnerships and other multi-platform channels for Vanity Fair Italy. Sitting alongside editors of Vanity Fair Italy, the person will be in charge of growing audiences - to websites, social, video and newsletters - and ensure they are the 'right' audiences so that consumer and commercial revenue teams can deliver against their targets and ambitions.
Please note that this role will join Condé Nast Italy with a fixed-term contract (Maternity Cover) of maximum 12 months.
Primary Responsibilities:
Conduct daily digital trend and search interest analysis to guide real-time content production for the local market, while proactively scaling actionable insights to European counterparts (specifically France and Spain) to optimize cross-country distribution.
Deliver continuous, multi-layered tracking and monitoring across all digital touchpoints-including website traffic, social media engagement, newsletter metrics, and audio/podcast performance-ensuring deep integration with web analytics tools.
Monitor subscription and membership growth metrics; track major conversion funnels and evaluate high-performing, conversion-driving content to support consumer revenue initiatives.
Serve as the primary operational interface with global engineering, product, and platform tech teams (e.g., CMS, newsletter distribution systems, and proprietary tech tools) to troubleshoot technical anomalies and facilitate the deployment of new brand features.
Execute comprehensive monthly, quarterly, and ad-hoc deep-dive analyses to investigate significant traffic spikes or performance declines across all platforms, translating raw data into strategic recommendations for management.
Manage and streamline content exchange workflows among European editorial teams, coordinating both daily content sharing and synchronized distribution for global cross-country projects and tentpole events.
Develop periodic forecast models for annual digital KPIs across multiple regional markets to ensure alignment with overarching organizational targets.
Provide day-to-day strategic guidance and hands-on optimization support to editorial teams to maximize content discoverability and enforce SEO best practices.
Primary Skills and Requirements:
2+ years of experience in the media and entertainment industry, digital advertising agency or online marketing, advertising, or publishing organisation, with a thorough understanding of online business models and strategies.
Full professional proficiency in Italian and English language, written and spoken.
Inspirational and effective line management skills.
Audience development professional, with deep understanding of editorial SEO, social, newsletters, video and other platforms.
A strong understanding of social analytics and trend analysis.
Experience of working closely with Product, Editorial, Data and Commercial.
Detailed knowledge a major web analytics tools such as Omniture or Google Analytics.
Deep understanding of social media channels, features, functionality and use cases.
Deep knowledge of SEO impact and best practices
Experience with email/newsletter and segmentation strategies.
Experience in working on audience development strategies for video and audio.
Ability to clearly articulate and present to editorial colleagues and all levels of management.
Ability to navigate a complex and matrixed business.
Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills.
Desired Skills and Qualifications:
Professional proficiency in a second European language.
Previous experience partnering with Edit, Product, Data and Commercial.
Clear communicator and show sound judgement.
More Details about the Role:
The role of the global audience development and social team for Vanity Fair Italy is to bring the right audiences to the brand, and ensure engagement and return visits. This provides a ‘top-of-the-funnel’ audience for the Global Marketing and Consumer Revenue team, as a goal is to increase reader revenue through subscriptions, commerce, events, and other activities. The Aud Dev Manager for Vanity Fair Italy is a key role in the process of building and engaging these audiences and provides guidelines to other Vanity Fair teams in Europe when needed, in coordination with the Global Executive Director of Operations and Audience and the European Director of Vanity Fair.
Salary Range:
The position is expected to be classified at the 3rd level under the “Graphic - Editorial” Collective Bargaining Agreement, with an annual gross salary ranging from €32.600 to €36.400, in addition to a comprehensive employee benefits package. In Condé Nast, salary offers are based on a wide range of factors including - but not limited to - relevant skills, training, experience and education.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.