Founding GTM

Overview

Confident AI is building the infrastructure that makes AI trustworthy. We help engineering and product teams evaluate, monitor, and improve the AI systems they ship to production.

DeepEval, our open-source evaluation framework, has strong adoption among developers. This role owns turning that developer adoption into demos, sales conversations, and revenue - and widening the top of the funnel so growth keeps compounding.

This is a hands-on, PLG-driven execution role. The founders own the strategy - positioning, ICP, category, and pricing. You own building and running the engine that delivers on it, and you own the number: qualified demand, sign-ups, and demos booked. You'll join in person in San Francisco and work directly with the founders, measuring what works and doubling down on what compounds.

What you'll be doing

• Own the top and middle of the funnel, from developer and buyer discovery through nurture, conversion, and handoff into self-serve sign-up or booked demo.
• Turn DeepEval's open-source adoption into revenue: identify high-intent users and build the path that moves free users toward the commercial platform and a booked demo.
• Build our organic discovery engine across search, AI answer engines, comparison pages, guides, concept pages, and high-intent content that helps technical buyers understand the category.
• Turn the founders' product positioning into assets that convert: landing pages, CTAs, email sequences, lifecycle touchpoints, sales collateral, case studies, and launch content.
• Run demand generation experiments across inbound, product-led signals, content, events, and partnerships, and double down on what works.
• Own the conversion path from first touch to action, including lead capture, qualification, follow-up, routing, and the sequencing that turns interest into a real conversation.
• Strengthen Confident AI's authority in the market through customer stories, third-party mentions, directories, review sites, partner channels, and press-worthy narratives.
• Instrument the funnel, report on what is moving sign-ups and demos, and reallocate effort toward the channels, messages, and assets that are actually working.

You should be someone who

• Experience in growth, demand generation, product marketing, founder-led sales, or a similarly full-stack GTM role at a B2B startup.
• Experience marketing or selling to technical buyers, ideally in developer tools, infrastructure, AI, data, observability, security, or another technical product category.
• Ideally, you've turned free or open-source adoption into paid revenue before - you understand how bottoms-up developer usage becomes a commercial funnel (PLG / open-core).
• Strong writing and positioning instincts. You can turn a complex technical product into sharp, credible copy that engineers respect and buyers trust - and you write it yourself.
• A practical understanding of modern organic discovery: SEO, AI-search visibility, structured content, comparison pages, and content that gets cited, shared, and converted.
• Comfortable owning numbers across the funnel, including traffic, sign-ups, demos booked, conversion rates, attribution, and experiment readouts.
• Comfortable executing a strategy the founders own. We set positioning, ICP, and category direction; you turn it into a working engine. You bring strong opinions and push back, but you're energized by execution, not by owning the strategy yourself.
• Willing to do the work yourself. You'll write pages, ship campaigns, qualify leads, run sequences, talk to customers, and build lightweight systems before hiring a team.
• High-agency and comfortable with ambiguity. We're seed-stage - you identify what matters, make a plan, and move fast.
• Former founder experience is a plus - you know what it feels like to create demand from zero and make progress without a defined playbook - as long as you're happy executing a strategy the founders set.
• Excited to work in person with the founding team in San Francisco.

Your work will

• Be the reason more technical teams discover Confident AI, understand why it matters, and take action.
• Turn DeepEval's open-source adoption into paying customers - the core mission of this role.
• Build the repeatable GTM engine that turns organic demand and product interest into revenue conversations.
• Execute and amplify the market narrative for AI evaluation, monitoring, and reliability that the founders set, as the category grows.
• Create the foundation for the future marketing and growth team at Confident AI.

By joining us, you will

• Clear ownership: the founders own positioning, ICP, and strategy; you own execution and the metrics. No ambiguity about who drives what.
• A seat at the table: direct access to the founding team and real input into positioning, product launches, and company strategy.
• The timing: AI reliability is becoming a must-have category, and you'll help define how the market understands it.