Field Marketing Lead
About Us
Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics.
With over 250 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go.
About the Job
A Field Marketing Lead for Connected International is responsible for the demos and field activities for the brand while executing marketing strategies and managing some logistical pieces for the Northern California brand ambassadors.
The Field Marketing Lead is required to maintain their own performance levels, ensuring that they meet their individual Key Performance Indicators (KPIs). This ensures that their addition of these duties does not detrimentally affect their own contributions to the company's goals.
What You Will Do
- Attend and support Events, Takeovers, Trade Shows, Festivals, and Pop-Ups, contributing to event preparation, on-site execution, and breakdown as needed.
- Serve as lead field marketing support for Connected and Alien Labs.
- Coordinate event equipment logistics across all brands, including planning, staging, transport coordination, and ensuring assets arrive on-site complete and on time.
- Manage team equipment pick-up and returns, ensuring proper handling, tracking, and condition of all event materials.
- Oversee storage organization and inventory management systems for event assets, maintaining accurate inventory counts and ensuring equipment is event-ready.
- Develop and maintain standardized processes for event asset tracking, storage organization, and replenishment needs.
- Conduct spot checks to ensure team members are present at designated locations and executing activations to brand standards.
- Act as the main point of contact for account-related issues and training questions during field activations.
- Provide weekly activity recaps including event performance, field insights, inventory needs, and operational improvements.
- Monitor team check-ins and check-outs; on off days, leadership is to be informed by Brand Ambassadors via text upon arrival and exit.
- Support field team training and ensure event execution aligns with brand presentation standards and company expectations.
What We Are Looking For
- 1-2 years of experience in Trade/Field Marketing, preferably in the Cannabis industry.
- Deep understanding of and passion for cannabis
- Strong understanding of the retail landscape across the state.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with trade partners.
- Ability to analyze market trends and consumer behavior and recommend new and effective trade marketing tactics.
- Ability to work independently, prioritize tasks and meet deadlines in a fast-paced environment.
- Ability to work non-traditional schedule, including mandatory evening and weekend work, with days off occurring mid-week.
- Availability to be in the field and travel regularly.
- Previous management or supervisory experience, including scheduling and time management.
- 21 years & olde
Compensation Description (hourly): The hourly pay range for this position in the selected city is $26.00-$28.00
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
Why Connected?
Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.