{"id":3334658,"url":"https://alion.io/job/contour-software-ppc-specialist","title":"PPC Specialist","company":{"id":62249,"name":"Contour Software","domain":"contour-software.com","url":"https://alion.io/company/contour-software","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":78,"open_postings":9,"ghost_share":0,"stale_share":0.889,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-11-07T05:47:08Z"}},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Karachi, Pakistan","Lahore, Pakistan","Islamabad, Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"Looker","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"LinkedIn Ads","optional":true}],"status":"live","first_seen_at":"2026-10-27T13:17:53Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-07T10:08:43Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"About Contour\nContour Software has grown from a dozen people to over 2,000 staff across 3 cities, in less than 14 years.\nAs a subsidiary of Constellation Software Inc., we are proud to be part of a global enterprise software conglomerate that has grown to become one of the top 10 software companies in the world, with employees and customers in 100+ countries. With a broad-based and ever-growing portfolio of market-leading, vertical-market enterprise solutions covering more than 100 industry domains in predominantly mature markets, CSI's recipe creates the perfect environment for professionals to build fulfilling, long-term careers.\nWhat started as an R&D & Accounting back-office, has progressed into a full-service Global Centre serving all functions and departments, at the divisional as well as operating group/corporate level. Today Contour employees, located in Karachi, Lahore & Islamabad, are serving CSI divisions located in time zones spanning the globe, from Sydney to Vancouver. With the global growth of Constellation as the wind in our sails, we are only just getting started!\nThe Division:\nFounded in 2009, Premier Construction Software is a global provider of AI-powered construction ERP solutions. Premier helps construction teams manage complex financials, automate workflows, and gain real-time visibility into project performance through intelligent, data-driven tools. \nWith offices across North America, Australia/New Zealand, and the UAE, Premier supports customers operating in multiple regions and time zones. Premier is a subsidiary of Constellation Software Inc., a global leader in vertical market software.\nYou'll run our paid search campaigns day to day in Google Ads and Microsoft Advertising (Bing), managing significant monthly budgets across North America, Australia/New Zealand, and the UAE.\nWe sell high-value software with long sales cycles, so success means generating qualified pipeline, not just clicks. You'll connect ad spend to sales outcomes through accurate tracking and CRM data, continuously testing and optimizing campaigns to improve performance.\nWhat You'll Do\nBuild, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising.\nConduct keyword research, build audiences, and design account structures for B2B software buyers.\nManage match types, negative keywords, search term reviews, and targeting.\nTest new ad formats, automated bidding strategies, and platform features in live campaigns.\nManage and pace high monthly budgets across multiple regions, currencies, and time zones.\nReallocate spend toward campaigns and regions that generate qualified pipeline.\nSet up and maintain conversion tracking in GA4 and Google Tag Manager.\nManage offline conversion imports and enhanced conversions from CRM platforms (e.g., HubSpot and Salesforce) to optimize bidding toward Sales Qualified Leads (SQLs) and opportunities.\nMaintain UTM tracking standards and ensure paid search data flows accurately into the CRM.\nWrite and test ad copy, extensions, and assets, and conduct ongoing A/B testing.\nPlan landing page tests in collaboration with content and web teams.\nMonitor campaign performance daily and optimize bids, budgets, and targeting.\nMaintain a testing log documenting hypotheses, results, and next steps.\nDeliver weekly and monthly reports covering CPC, CTR, CPL, conversion rate, cost per SQL, cost per opportunity, pipeline, and ROAS.\nTranslate performance data into clear insights and actionable recommendations.\nMonitor competitors through auction insights and search trends.\nMust-Have Requirements\n3+ years of hands-on PPC experience, including at least 2 years managing monthly budgets of $10K or more.\nShift timings can be 3:00 PM to 12:00 AM/4:00 PM to 1:00 AM\nExpert-level proficiency in Google Ads and hands-on experience with Microsoft Advertising.\nProven B2B lead generation experience, beyond e-commerce campaigns.\nHands-on experience setting up conversion tracking, Google Tag Manager, GA4, and UTM parameters.\nExperience with offline conversion imports or CRM-based conversion tracking.\nA proven track record of improving lead quality and reducing customer acquisition costs, supported by measurable results.\nStrong analytical skills in Excel or Google Sheets and experience with reporting tools such as Looker Studio.\nA disciplined daily optimization routine and strong attention to detail.\nNice to Have\nB2B SaaS experience involving long sales cycles and high-value products.\nExperience managing campaigns across multiple regions and currencies.\nFamiliarity with LinkedIn Ads, retargeting, or paid social campaigns.\nExperience with HubSpot or Salesforce reporting.\nGoogle Ads and Microsoft Advertising certifications.\nExperience with Google Ads scripts or automation rules.\nWhat success looks like\nKPIs\nNumber of qualified leads and SQLs generated through paid search.\nCost per lead (CPL), cost per SQL, and cost per opportunity.\nPipeline influenced by paid search campaigns.\nBudget pacing accuracy, with a monthly target of staying within 5% of plan.\nNumber of tests conducted in live campaigns and the results achieved.\nExciting Benefits we offer:\nMarket-leading Salary\nMedical Coverage - Self & Dependents\nParents Medical Coverage\nProvident Fund\nEmployee Performance-based bonuses\nHome Internet Subsidy\nConveyance Allowance\nProfit Sharing Plan [Tenured Employees Only]\nLife Benefit\nChild Care Facility\nCompany Provided Lunch/Dinner\nProfessional Development Budget\nRecreational area for in-house games\nSporadic On-shore training opportunities\nFriendly work environment\nLeave Encashment\nDisclaimer: At Contour, we attribute our success to the unique contributions of our diverse staff. We’re committed to fostering a culture of respect that thrives on the varied perspectives and experiences of all individuals we recruit, employ, promote, and compensate. Since day one, we’ve adhered to a policy that champions a work environment honoring the worth and dignity of each person while being free from all forms of employment discrimination.\nIn our continuous effort to promote inclusivity, we extend our commitment to individuals with special needs by providing reasonable accommodations. We actively encourage qualified individuals with special needs to apply for the various openings within our company. Should you require assistance in completing the application process or have any inquiries regarding special facilities, please do not hesitate to contact our HR team. 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