{"id":2007542,"url":"https://alion.io/job/cookunity-general-manager-cookin","title":"General Manager, Cookin","company":{"id":4712,"name":"CookUnity","domain":"cookunity.com","url":"https://alion.io/company/cookunity","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":91,"open_postings":102,"ghost_share":0.069,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":143,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Management","role_family":"Management","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":56000,"max_usd":121000,"period":"year","method":"role_country_seniority_unknown","sample_n":793},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":true},{"name":"Claude","optional":true},{"name":"Telegram","optional":true},{"name":"WhatsApp","optional":true}],"status":"live","first_seen_at":"2026-10-05T16:08:36Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-10T23:05:18Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":4},"description":"About CookUnity:\nFood has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.\nUnwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.\nIf that mission has you hungry in more ways than one, you’ve found the right job posting.\nAbout Cookin\nCookin (a CookUnity company) is revolutionizing the food industry by empowering food entrepreneurs to sell their creations online. We democratize access to tools that were previously only available to established restaurants, creating opportunities for culinary talent everywhere.\nThe Opportunity\nWe are building Off Menu, the next evolution of Cookin, and are looking for a highly entrepreneurial leader to operate as its GM and founder inside CookUnity.\nThis is not a traditional product role. It combines general management, product building, teaming with sales, and customer leadership in pursuit of product-market fit. You will own the business journey from an ambiguous problem to a product and business that restaurants adopt, pay for, and continue using.\nWorking with a small pod of 1-2 engineers, an experienced salesperson, and an operations teammate, you will have the autonomy to build from the ground up with the backing of a late-stage, rapidly growing, and established company.\nKey Responsibilities\nBuild the business from 0→1: Lead Off Menu from customer discovery and prototype through launch, iteration, and meaningful commercial adoption.\nOwn product and go-to-market: Define the target customer, value proposition, positioning, pricing, messaging, distribution, and product roadmap.\nWin the first customers: Work directly with restaurants and our sales person to pitch the product, handle objections, close early partners, and refine the product proposition based on what you learn.\nOwn business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P&L outcomes.\nBuild hands-on: Conduct your own research, interrogate data, create prototypes with AI tools, write requirements, and work directly with engineers.\nManage marketplace dynamics: Balance supply, demand, product experience, operations, and economics across a multi-sided business.\nCreate clarity from ambiguity: Establish priorities and move quickly without an existing playbook.\nLead with visibility: Communicate strategy, progress, risks, and results clearly to senior Cookin leadership.\nRequired Qualifications\nDemonstrated ownership of taking a product or business from zero to meaningful commercial adoption in a real market.\nDirect experience acquiring first customers of something you helped build.\nExperience owning both product and go-to-market decisions, including customer segmentation, positioning, distribution, and retention.\nStrong commercial fluency across revenue, GMV, CAC, LTV, payback, contribution margin, and unit economics.\nFounder, founding product leader/GM, or high-agency early employee who helped build and scale a business or internal venture without an established playbook.\nExperience building or selling for B2B customers, SMBs, merchants, creators, or independent operators.\nHighly hands-on approach to customer research, data analysis, prototyping, requirements, and execution.\nPractical AI fluency and experience using AI to prototype, analyze data, automate workflows, or accelerate development.\nStrong technical judgment and ability to work directly with engineers.\nExcellent executive communication, high agency, and comfort with ambiguity.\nPreferred Qualifications\nExperience in restaurants, hospitality, food tech, e-commerce, or local commerce\nExperience selling or building for restaurant operators\nExperience with multi-sided marketplaces and merchant acquisition\nExperience launching AI-enabled products\nWhat Sets You Apart\nYou think about product and distribution at the same time.\nYou have heard \"no\" from customers, changed the proposition, and gone back out to sell again.\nYou can point to concrete commercial outcomes from something you personally built.\nYou thrive on tiny teams, limited resources, and problems without a clear owner.\nYou want to build a meaningful business, not simply ship a good product.\nWhat We Offer\nThe autonomy and breadth of a founder type role with the backing of CookUnity\nDirect visibility and impact at the executive level\nThe opportunity to build a new business from the ground up\nA small, fast-moving team where your work will have immediate impact\nA mission-driven environment focused on helping food entrepreneurs thrive\nBenefits\nHealth Insurance coverage (Canada Life)\n Flexible Paid Time Off\n 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical\n Paid Family leave.\n Compassionate Leave: 3-5 days each time the need arises\nA generous amount of CookUnity credits to enjoy our amazing meals, added to your account monthly.\nAI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.\n Wellness perks: fitness subsidies to build a healthy lifestyle\n Personalized Spanish coach\n Awesome opportunity to join a company that is looking to change how we eat and how chefs work!\nCompensation\nAll final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.\nPay Range for this position\n$150,000—$175,000 CAD\nIf you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!\nCookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.\n A quick note for all candidates\nWe’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously - sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:\nApply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com\nOur recruiters are real people - and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.\n We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) - never WhatsApp, Telegram, or SMS.\nWe’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.\nIf something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. 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