{"id":3525105,"url":"https://alion.io/job/cooley-marketing-client-development-senior-specialist-digital-experience-email","title":"Marketing & Client Development Senior Specialist – Digital Experience, Email","company":{"id":4931,"name":"Cooley","domain":"cooley.com","url":"https://alion.io/company/cooley","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":11,"ghost_share":0,"stale_share":0.636,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States","New York, United States","Santa Monica, United States","Palo Alto, United States","Chicago, United States","Washington, United States","Boston, United States","Seattle, United States","San Francisco, United States","San Diego, United States","Reston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":93000,"max":135000,"currency":"USD","period":"year","gross":null,"usd_annual":135000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-30T13:46:28Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-15T21:20:13Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Marketing & Client Development Senior Specialist - Digital Experience, EmailCooley is seeking a Marketing & Client Development Senior Specialist - Digital Experience, Email to join the Marketing and Client Development team.\nAbout Cooley: Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.\nHybrid Schedule Philosophy: As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.\nPosition summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s \"central nervous system,\" building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specificduties and responsibilities include, but are not limited to, the following:\nPosition responsibilities:\nEnd-to-End Campaign Execution: Execute the day-to-day build and deployment of email campaigns, including template selection, HTML/text formatting, and rigorous link testing.\n Automation Workflow Construction: Build and maintain automated nurture sequences and trigger-based workflows within the MAP (Marketing Automation Platform) to support client journeys.\nSegmentation & List Management: Perform advanced database segmentation and list cleanup to ensure highly targeted communications and prevent \"fatigue\" across client contacts.\nOffshore Coordination: Act as the primary point of contact for offshore execution resources, reviewing their work for accuracy and managing the daily production queue.\n QA & Compliance Oversight: Serve as the final gatekeeper for quality assurance, ensuring all emails are mobile-optimized and fully compliant with global privacy regulations (GDPR/CCPA).\nA/B Testing Implementation: Set up and execute testing protocols for subject lines, send times, and creative assets to provide the Senior Manager with data-driven optimization insights.\n Performance Reporting: Pull and synthesize standard channel metrics (open rates, CTR, bounce rates) into actionable reports for MCD stakeholders.\nDynamic Content Management: Manage the implementation of dynamic content blocks to ensure personalized experiences for different practice areas and personas.\nTroubleshooting & Support: Monitor system health and resolve technical delivery issues, escalating to the Senior Manager or IT when necessary.\nAsset & Library Maintenance: Organize and maintain the digital asset library within the MAP, ensuring all templates and images are current and on-brand.\nAll other duties as assigned or required\nSkills and experience:\nRequired:\nAfter orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications\nAbility to work extended and/or weekend hours, as required\nAbility to travel, as required\n4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)\nProficiency in CRM, ESPs, MAPs, and orchestration technologies\nHands-on audience, journey, and email creation, testing and optimization (including HTML/CSS, advanced segmentation logic, and platform automation/integration)\nWorking knowledge of email QA processes, deliverability, and compliance best practices\nDemonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy \nAbility to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department\nPreferred:\nBachelor’s degree\nPrior legal industry or professional services experience\nCompetencies:\nEntrepreneurial by nature\nExcellent attention to detail\nApproaches tasks through a lens of quality and consistency\nApproaches tasks through a digital first lens\nStrong verbal and written communication skills\nAbility to organize, prioritize and coordinate multiple activities\nTakes a consultative approach to set goals, drive projects, and achieve outcomes\nStrong judgment\nTeam-player with collaborative spirit\nUnwavering ability to handle and maintain confidentiality regarding firm information, projects, client data\nHigh level of professionalism at all times\nCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.\nThe expected annual pay range for this position with a full-time schedule is $93,000 - $135,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. Senior level candidates may be considered for this position and would be eligible for a higher salary range based on experience.\nWe offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.","description_format":"text","description_chars":6697,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Legal Services"],"lifecycle":[{"event":"open","at":"2026-10-30T13:46:28Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 28 · green card filings: 7","filings_12m":28,"filings_prev_12m":17,"green_card_filings_12m":7,"median_offered_wage_usd":323500,"route":null,"cap_exempt":false,"checked_at":"2026-11-15T09:21:55+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":15,"expected_fill_days":51,"reasons":["conf:3","stale_co","velocity","win:early"],"computed_at":"2026-11-15T07:52:55Z"},"pay":{"stated_usd_annual":135000,"is_top_pay":false},"html_url":"https://alion.io/job/cooley-marketing-client-development-senior-specialist-digital-experience-email","json_url":"https://alion.io/job/cooley-marketing-client-development-senior-specialist-digital-experience-email.json","meta":{"generated_at":"2026-11-15T23:01:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19517,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4931},"rest":"https://alion.io/mcp/rest/get_company?id=4931"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcooley-marketing-client-development-senior-specialist-digital-experience-email"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcooley-marketing-client-development-senior-specialist-digital-experience-email"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcooley-marketing-client-development-senior-specialist-digital-experience-email"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cooley-marketing-client-development-senior-specialist-digital-experience-email\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcooley-marketing-client-development-senior-specialist-digital-experience-email"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3525105}},{"tool":"search_jobs","arguments":{"company":"cooley.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3525105},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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