{"id":1972005,"url":"https://alion.io/job/coolray-marketing-manager","title":"Marketing Manager","company":{"id":1836627,"name":"Coolray","domain":"coolray.com","url":"https://alion.io/company/coolray","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Marietta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":194000,"period":"year","method":"role_country_seniority_unknown","sample_n":8679},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false},{"name":"Outlook","optional":false},{"name":"SharePoint","optional":false}],"status":"live","first_seen_at":"2026-10-06T19:45:02Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-13T20:32:19Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Overview\nThe Local Marketing Manager serves as the local marketing and customer experience connection between Coolray Atlanta operations and Wrench Marketing. This role brings the Coolray Atlanta brand to life in the community by activating local marketing strategies, building strategic partnerships, strengthening customer relationships, and identifying opportunities that support growth.\nThis position works closely with local leadership, operations, service line managers, and Wrench Marketing to ensure marketing investments are aligned with business priorities, local market opportunities, and the capacity of the operation to convert demand into revenue.\nThe ideal candidate is a high-energy, proactive, relationship-driven marketer who enjoys being in the community, building partnerships, creating engaging content, supporting events, and connecting marketing activity to measurable business outcomes.\nThe Local Marketing Manager is responsible for driving local brand visibility, community engagement, customer loyalty, and market growth for Coolray Atlanta.\nThis role serves as a visible representative of the Coolray Atlanta brand throughout the Atlanta market and develops relationships with community organizations, businesses, schools, events, sponsorship partners, and other local influencers.\nWorking closely with operations and Wrench Marketing, the Local Marketing Manager identifies market opportunities, coordinates local activations, supports customer experience initiatives, and provides local insights that help the business improve lead conversion, reputation, retention, membership growth, and revenue.\nSuccess in this role requires more than executing marketing activities. The Local Marketing Manager must understand what is happening in the business, why it matters, and how marketing can help drive the desired outcome.\nWhat's In It For Me?\nMarket Value Compensation - $107,000-120,000/base \nRobust PTO Plan\nHealth, Vision and Dental plans for you and your family to choose from\n401K Retirement Plan with company match up to 30%\nLife Insurance, Short-Term and Long-Term Disability\nSpecial Program Options: FSA, EPA, Legal Services, and Identity Theft\nContinuous Training for your Professional Development\nWorking in a dynamic, collaborative, and fun environment\nCoached and supported career growth\nResponsibilities\nWhat Will I Do?\nLocal Marketing & Community Engagement\nDevelop and execute local marketing initiatives that increase Coolray Atlanta's visibility, customer engagement, and market presence.\nCoordinate local promotions, events, sponsorships, community partnerships, grassroots initiatives, and brand activations.\nBuild and maintain strong relationships with community organizations, businesses, schools, nonprofits, event organizers, and strategic partners.\nIdentify new opportunities to increase brand awareness and establish Coolray Atlanta as a trusted local service provider.\nRepresent Coolray Atlanta professionally at community events, sponsorships, networking opportunities, and other market-facing activities.\nMaintain an active understanding of local market trends, competitors, community activity, and customer needs.\nField & Operations Partnership - Partner closely with the General Manager, service line leaders, operations teams, and other local leaders to:\nUnderstand current business priorities, growth objectives, capacity, and service-line needs.\nIdentify local market opportunities and customer experience gaps.\nRecommend local marketing opportunities that support business priorities.\nIdentify opportunities to support HVAC, Plumbing, Electrical, Drain, Indoor Air Quality, Generator, and other service lines as appropriate.\nDevelop local promotional ideas and communicate recommendations to Wrench Marketing for consideration in the broader marketing calendar.\nBring customer, community, and market insights back to local leadership and Wrench Marketing.\nHelp ensure marketing activity is aligned with operational readiness and the team's ability to convert demand into revenue.\nPartnership with Wrench Marketing - Work collaboratively with Wrench Marketing to:\nExecute approved local marketing strategies and campaigns.\nDevelop and distribute local marketing materials, event collateral, promotional items, community assets, and brand activation materials.\nProvide local market insight to help inform marketing strategy, messaging, and campaign priorities.\nMonitor local marketing performance, including lead quality, bookings, revenue impact, and customer response.\nIdentify underperforming activities and recommend opportunities to optimize local marketing investments.\nEnsure local activities follow Coolray/Wrench brand standards, approved messaging, compliance requirements, and company guidelines.\nMaintain alignment between local execution and enterprise marketing priorities.\nCustomer Experience & Reputation\nMonitor customer feedback and identify recurring themes, concerns, and opportunities.\nPartner with operations to identify opportunities to improve the customer journey and overall customer experience.\nSupport online reputation management, including Google Review growth, review quality, review generation, and NPS performance.\nHelp identify opportunities to turn positive customer experiences into reviews, referrals, testimonials, and local brand advocacy.\nSupport initiatives designed to improve customer satisfaction, loyalty, retention, and repeat business.\nIdentify opportunities to strengthen relationships with existing customers and increase share of wallet.\nCustomer Growth & Retention - Support local initiatives that drive:\nMembership growth and engagement.\nCustomer reactivation.\nRetention and repeat purchase behavior.\nCross-selling between service lines.\nCustomer loyalty and referrals.\nIncreased share of wallet among existing customers.\nAwareness and adoption of new or growing service offerings.\nThe Local Marketing Manager should continually look for opportunities to answer: “How can we deepen the relationship we already have with this customer?”\nContent & Social Media\nCapture and curate authentic local content that showcases the Coolray Atlanta brand.\nPhotograph and record appropriate events, community involvement, employee stories, customer moments, partnerships, and local activities.\nCreate or provide engaging organic content for appropriate social and marketing channels.\nIdentify compelling local stories that can be amplified through Wrench Marketing and broader brand channels.\nEnsure content reflects Coolray Atlanta's brand standards, culture, people, and community presence.\nQualifications\nDo I Have What it Takes?\nRequired\nBachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.\nExperience in local marketing, field marketing, community engagement, event marketing, customer experience, reputation management, or a related discipline.\nDemonstrated ability to build relationships and represent a brand professionally in the community.\nExperience creating or capturing engaging organic social media content.\nStrong project management and organizational skills with the ability to manage multiple priorities simultaneously.\nExcellent written and verbal communication skills.\nStrong relationship-building skills with field leaders, operations teams, vendors, community partners, and internal stakeholders.\nProficiency with Microsoft Office 365, including Excel, PowerPoint, Outlook, Teams, and SharePoint.\nAbility to learn and effectively use business systems, marketing platforms, customer feedback tools, and reporting systems.\nStrong attention to detail, follow-through, and ability to work independently.\nBusiness-minded approach with the ability to evaluate information, recognize opportunities, and recommend practical action.\nAbility to work occasional evenings and weekends for community events, sponsorships, and local activations.\nAbility to lift up to 25 pounds and stand/walk for extended periods during events and activations.\nValid driver's license and acceptable driving record.\nPreferred Qualifications\nExperience in home services, HVAC, plumbing, electrical, drain, retail, franchise, field services, or a multi-location environment.\nExperience working directly with operations or field leadership.\nExperience managing community partnerships, sponsorships, events, or grassroots marketing.\nExperience with customer lifecycle marketing, retention, membership, loyalty, or reactivation initiatives.\nFamiliarity with Google Reviews, NPS, customer satisfaction programs, and reputation management.\nExperience using CRM, customer, operational, or business intelligence dashboards.\nExperience working with agencies, vendors, community organizations, and sponsorship partners.\nPhotography and video experience, including capturing field content and producing engaging marketing assets.\nUnderstanding of local market competition and consumer behavior.\nRelevant Systems & Tools\nServiceTitan or similar operational/customer management systems.\nMicrosoft Office 365 - Excel, PowerPoint, Outlook, Teams, and SharePoint.\nApproved social media and communication platforms.\nCustomer feedback, NPS, and reputation management platforms.\nLocal business listing and reputation platforms.\nMarketing calendars, reporting dashboards, CRM, and customer insight tools.\nWrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Wrench Group and its affiliates comply with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. 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