{"id":3798922,"url":"https://alion.io/job/coopercompanies-crm-manager","title":"CRM Manager","company":{"id":2859488,"name":"CooperCompanies","domain":"coopercos.com","url":"https://alion.io/company/coopercos","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":80,"open_postings":19,"ghost_share":0,"stale_share":0.789,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-05T09:33:35Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-09T23:04:32Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"The CRM Manager (hereafter “the role”) will own the end-to-end design, build-up and operation of CooperVision China’s first cross-platform consumer data platform (CDP) and CRM capability, covering Tmall, JD, Douyin, and offline store / optical retailer scan-to-join. The role will establish a brand-owned, sustainable communication asset, shift consumer engagement from a platform-dependent “traffic-buying” model to a data-driven “new + retained customer” model, and improve the efficiency of acquisition investment across the full product lifecycle - from myopia control (starting in hospitals) to adult lenses (offline optical stores and EC) - ultimately lifting brand new-customer ratio, repurchase / upgrade rate and member penetration.\n CDP / CRM Strategy & Roadmap:\n\nTranslate the CDP & CRM project into a phased executive roadmap and define measurable success metrics, including brand new-customer ratio, new/returning customer contribution, loyalty and member penetration by channel.\n\nDiagnose current acquisition and retention pain points (rising new-customer and re-purchase communication costs, shortage of owned media, dormant customers reachable only within a single platform) and quantify the upside of a brand-owned data asset.\n\nInput business requirements to ISV / CDP vendor partners and agency partners, and benchmark industry and competitor practice (EC environment, platform data interfaces) to keep the solution fit for purpose.\n\nCRM System Build-up & One-ID Data Infrastructure:\n\nLead the CDP build programme end to end: data deployment architecture, data onboarding for offline scan-to-join, Tmall / JD / Douyin flagship consumers, historical data migration (parallel run, reconciliation and cut-over plan), and One-ID plus tag-system framework.\n\nEnsure first-party data ownership by the brand (private deployment, dedicated resources during mega campaigns) and business continuity through migration, working closely with IT, legal / compliance and platform partners.\n\nDefine and maintain consumer tag taxonomy and segmentation standards (category, lifecycle stage, channel, SKU-level purchase behaviour) so that data stays usable across markets, brands and campaigns.\n\nCross-Channel Consumer Insight & Behaviour Analysis:\n\nBuild a single-view, cross-channel, SKU-level consumer behaviour picture - including what a consumer bought on Tmall vs. JD vs. offline - to support brand strategy, assortment and channel strategy.\n\nMonitor inflow / outflow between channels, identify true brand-new vs. channel-new customers, and prevent incentive abuse (e.g. trial-lens acquisition programmes that can currently be repeated once per platform).\n\nTurn insight into actionable audience strategies: profiling, cohort and lifecycle analysis (awareness → interest → purchase → repurchase), and post-campaign evaluation / learning loop.\n\nCRM Programme & Lifecycle Marketing Operations:\n\nDesign and run CRM programmes across channels: content and product / activity push by lifecycle stage, new-product launches, points & tiering, member benefits and upgrade incentives, and timely consumer feedback handling.\n\nReduce dependence on increasingly expensive on-platform touchpoints by growing owned (private-domain) reach - WeChat, SMS / in-app, brand membership - and improving retention economics.\n\nPerformance Tracking, Budget & Cross-functional Leadership:\n\nOwn the CRM KPI dashboard and regular review cadence (M+1 plan / M-1 review): acquisition cost, new-customer CPM, repurchase rate, member penetration, CRM contribution to EC GMV.\n\nManage CRM / CDP programme budget, vendor and agency performance, and prioritise the initiative pipeline by expected return.\n\nAct as the bridge between Brand, EC / trade marketing, Medical & Professional Affairs, IT, Legal / compliance and external vendors; secure stakeholder alignment from design through scale-up.\n\n Knowledge, Skills and Abilities:\nStrong accountability, self-motivated with a sense of ownership, and a result-oriented mindset, with strong problem-solving skills.\n\nSolid understanding of mobile Internet, EC ecosystems (Tmall / JD / Douyin), and social commerce trends; familiar with CDP / CRM solutions, One-ID and tag systems.\n\nAble to plan business based on data analysis and insight; comfortable with consumer data, funnels and cohort metrics; basic knowledge of finance.\n\nStrong project management and cross-functional influencing skills in a matrix organisation; hands-on, able to move from strategy to execution.\n\nEnglish as working language.\n\nWork Environment:\nOffice-based\n\nExperience:\nAt least 8 years’ experience in health, beauty or 3C industry, with at least 2-3 years hands-on experience in CRM, consumer data / CDP, membership or private-domain operations; experience leading a cross-platform (Tmall / JD / Douyin) .\n\nEducation:\nBachelor’s degree or above in Marketing, Business, Statistics, Data Science or a related field.","description_format":"text","description_chars":4906,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Eyewear","Women’s Health & Maternity","Fertility & IVF"],"lifecycle":[{"event":"open","at":"2026-11-05T10:36:15Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":3,"expected_fill_days":26,"reasons":["conf:9","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/coopercompanies-crm-manager","json_url":"https://alion.io/job/coopercompanies-crm-manager.json","meta":{"generated_at":"2026-11-10T01:38:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3807,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2859488},"rest":"https://alion.io/mcp/rest/get_company?id=2859488"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcoopercompanies-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcoopercompanies-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcoopercompanies-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/coopercompanies-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcoopercompanies-crm-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3798922}},{"tool":"search_jobs","arguments":{"company":"coopercos.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3798922},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}