{"id":1703105,"url":"https://alion.io/job/coopercos-customer-marketing-manager","title":"Customer Marketing Manager","company":{"id":2859488,"name":"CooperCompanies","domain":"coopercos.com","url":"https://alion.io/company/coopercos","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":75,"open_postings":13,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Taiwan"],"countries":["TW"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15500,"max_usd":37000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-21T09:00:31Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-10-21T03:20:53Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"The Cooper Companies, Inc. (Cooper) is a global medical device company publicly traded on the New York Stock Exchange (NYSE: COO). Cooper is dedicated to being “A Quality of Life Company”, operating through two business units, CooperVision (CVI) and CooperSurgical (CSI). CVI brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CSI is committed to advancing the health of families with its diversified portfolio of products and services focusing on women's health, fertility and diagnostics. Headquarters in Pleasanton, California, Cooper has more than 11,000 employees with products sold in over 100 countries.\nCooperVision Taiwan, with main office in Taipei, consolidates into the Asia-Pacific region. With a track record of delivering strong share growth and profitability, and a market leader position in the soft contact lens category for the Taiwan market.\nThis role will develop, direct and implement the marketing strategy for all aspects of the CooperVision TW business and product portfolio. This includes our core brands, Clariti, MyDay and other SiHy products, as well as our professional service that support CooperVision portfolio/training offering to our customers.\nThe progressive result of the marketing strategy will be to help promote the CooperVision range of contact lenses in Taiwan with a goal of increased preference for the Company’s products versus those of competitors and in doing so, facilitate the achievement of our commercial plans, meeting the financial and commercial goals and contributing to the overall success of CooperVision Taiwan.\nThe Customer Marketing Manager (i.e., Trade Marketing Manager) will serve as CooperVision Taiwan's Core CMM representative, partnering with the regional team to develop Go-to-Market strategies for the wider organization. This individual will play a key role in building influential relationships with existing and potential customers, helping to maximize both sales performance and the brand equity of CooperVision's products\nAs the CMM, TW is a valued member of CooperVision TW commercial team, this role is also be expected to lead, motivate, and influence members of local commercial team while exhibiting strong leadership within a matrix organization.\n Essential Functions & Accountabilities:\nCustomer Strategy & Planning\nPartner with KAM/NSM to develop and execute comprehensive commercial strategies and key business drivers in line with the company’s growth objectives for contact lens products. \nEnsure appropriate marketing support and resources are in place to meet customer business needs, with a particular focus on driving the growth of the SiHy daily segment.\nProvide clear, accountable leadership that drives collaboration, structured decision-making, and forward-looking commercial planning.\nDemonstrate adaptability and reflective thinking, incorporating feedback constructively and responding to changing business dynamics with sound judgment.\nChannel Marketing & GTM strategy \nDevelop and manage product positioning, messaging frameworks, and go-to-market plans, ensuring alignment with the channel strategy and supporting NPD launches across assigned segments.\nManage and optimize channel portfolio architecture, including brand and SKU mix, and leverage competitive market landscape and insights for strategic decision-making on channel planning and commercial prioritization etc. \nOversee integrated channel marketing programs, covering online and offline content, promotions, and CRM activities to drive customer engagement, trial adoption, acquisition, retention, and loyalty.\nProfessional Endorsement\nCollaborate with the PA Manager to execute internal and external professional communication initiatives, ensuring alignment with commercial priorities and reinforcing CooperVision’s presence within the optometry community.\n\nEstablish and maintain structured engagement with key professional stakeholders and their supporting agencies/functions.\n\nStrengthen brand preference and clinical credibility of CooperVision products by ensuring consistent communication of product value propositions.\nDrive endorsement and advocacy from Eye Care Professionals (ECPs) to increase brand visibility and product adoption.\nSupport CooperVision’s participation in selected key industry and professional events, ensuring brand representation.\n\nCustomer Understanding & Category Insights Adoption\n\nBuild and maintain a comprehensive understanding of the market including competitive activities, customer behavior, and channel dynamics.\n\nLeverage consumer and market research to interpret wearing habits and purchase behaviors, and identify business opportunities by optimizing the consumer journey.\n\nSupport the development and execution of CIPs, marketing co-op programs, and POSM initiatives that strengthen ECP recommendation and enhance in-store brand presence.\n\nChampion customer insights across the Taiwan organization to inform and refine marketing strategies.\n\nBudget & Performance\n\nManage marketing budgets, including A&P, OCOGs, and trial lenses, ensuring expenditures align with strategic priorities and deliver measurable ROI.\n\nMonitor campaign performance and KPIs, tracking effectiveness and making data-driven adjustments to ensure commercial performance.\n\nAllocate investments for high-potential customer and consumer initiatives, using a structured testing approach to identify scalable growth opportunities.\n\nCross-functional Collaboration\n\nCollaborate with Field Sales and Key Account teams to ensure seamless execution of customer programs and strategic initiatives.\n\nPartner with RAQA, Legal, Supply Chain, and Finance to align objectives and enable seamless cross-functional execution.\n\nSupport channel development and breakthrough initiatives, ensuring overall commercial success through coordinated planning and execution.\n\nLead and influence cross-functional stakeholders, fostering alignment and shared ownership of the company’s strategic objectives.\n\nTravel:\nSometimes travel to the regional for training (1-2 times a year, 3-4 days per each time)\nQualifications\nKnowledge, Skills and Abilities:\nDemonstrated ability to plan strategically and influence entire commercial teams to achieve business objectives.\nProven commercial strategist with strong execution skills and the ability to develop and implement effective business strategies.\nProven experience managing marketing budgets to deliver KPIs and drive channel share growth.\nPerformance and results oriented, with a track record of setting clear objectives, aligning stakeholders, and delivering measurable outcomes.\nStrong business acumen with the ability to manage all aspects of channel strategy and execution.\nAbility to quickly analyze customer and market data, translating insights into actionable commercial strategies.\nDecisive and action-oriented, capable of leading projects and supporting strategic decision-making in ambiguous or rapidly changing environments.\nProven negotiation and influence skills to align stakeholders and drive business outcomes.\nAbility to engage customers effectively and motivate team members to achieve commercial goals.\nDemonstrated ability to inspire and engage cross-functional teams to enhance organizational performance.\n\nExceptional at influencing stakeholders at all levels to secure alignment and commitment.\nSelf-motivated, proactive, and able to take initiative to drive projects independently.\nFlexible and adaptable, capable of navigating changing business priorities and environments.\nExcellent communication and presentation skills in both English and Chinese\nWork Environment:\n80% Normal office environment\n20% Encourage to be in the field for market visit or customer meet-up (1-2 days per month)\nExperience:\nMinimum of 5-10 years of relevant experience in trade marketing and preferably 2-4 years of sales/account related experience with budget responsibility in international companies.\nExperience in developing budgets and business plans.\nPrevious experience in trade marketing management.\nEducation:\nBachelor’s Degree in commercial-related field, Master’s Degree or MBA preferred.","description_format":"text","description_chars":8239,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Equity","Growth 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