Commercial and Marketing Specialist
Responsible for supporting the execution of Commercial and Marketing activities across the Southern Cone region, including Bolivia, Paraguay, Uruguay, and Peru. The role works closely with distributors and customers in each market to strengthen CooperVision’s local presence, support business growth, and ensure the effective implementation of commercial and marketing initiatives.
Acts as a key point of contact for distributors and customers, providing support in product communication, marketing materials, commercial activities, and coordination with internal teams.
Support the execution of commercial and marketing plans across Bolivia, Paraguay, Uruguay, and Peru.
Maintain regular communication and close working relationships with distributors and key customers in the assigned markets.
Support distributors in the implementation and follow-up of commercial and marketing initiatives.
Prepare and deliver product, commercial, and marketing presentations to customers and distributors.
Support product launches, promotional campaigns, customer activities, events, and other initiatives designed to strengthen brand positioning and business performance.
Coordinate the adaptation, localization, and production of marketing and promotional materials according to local market requirements and regional brand guidelines.
Identify and coordinate with local marketing vendors and suppliers for the production of printed and promotional materials.
Request and evaluate quotations, support negotiations with suppliers, and follow up on quality, costs, deadlines, and delivery of materials.
Coordinate with regional Marketing teams to ensure that locally produced materials and activities are aligned with established guidelines and priorities.
Coordinate and follow up on the execution of local customer and marketing events, including monitoring event requirements and timelines, requesting and reviewing renders and proposals, coordinating and negotiating with external vendors, and ensuring that materials, logistics, brand guidelines, and agreed deliverables are properly executed. Provide on-site or remote follow-up as needed to help ensure events are delivered according to plan, quality standards, budget considerations, and commercial objectives
Gather customer, distributor, and market feedback and communicate relevant insights to regional Commercial and Marketing teams.
Monitor and follow up on commercial and marketing activities agreed with distributors and customers.
Support customer education initiatives related to CooperVision products, campaigns, and commercial programs.
Collaborate with Customer Service, Logistics, RAQA, Finance, and other departments to support customer needs and the effective execution of commercial activities.
Support the management and follow-up of internal processes related to marketing vendors, product launches, promotional materials, and other Commercial and Marketing initiatives.
Maintain accurate records and follow-up reports related to activities, customers, vendors, and assigned projects.
Identify opportunities to improve local execution, customer experience, and the effectiveness of Commercial and Marketing activities across the assigned markets.
- Strong customer and commercial orientation.
- Ability to build effective relationships with customers, distributors, and internal stakeholders.
- Strong communication and presentation skills.
- Ability to coordinate multiple activities and markets simultaneously.
- Results-oriented and proactive approach.
- Strong organizational and follow-up skills.
- Negotiation skills, particularly in working with vendors and suppliers.
- Ability to understand customer and market needs.
- Teamwork and cross-functional collaboration.
- Accuracy in reporting and information management.
- Ability to work independently while maintaining alignment with regional teams.
- Familiarity with Microsoft Office and CRM tools.
- Knowledge of marketing execution, promotional materials, and vendor coordination.
- English proficiency preferred.