{"id":3988324,"url":"https://alion.io/job/copado-technical-product-marketing-manager","title":"Technical Product Marketing Manager","company":{"id":1770095,"name":"Copado","domain":"copado.com","url":"https://alion.io/company/copado","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":{"grade":"B","score":81,"open_postings":7,"ghost_share":0,"stale_share":0.571,"repost_share":0,"time_to_fill_p50_days":60,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Madrid, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AgentOps","optional":false},{"name":"AI Agents","optional":false},{"name":"CI/CD","optional":false},{"name":"Copado","optional":false},{"name":"Salesforce","optional":false},{"name":"Apex","optional":true},{"name":"Claude Code","optional":true},{"name":"Cursor","optional":true},{"name":"GitHub","optional":true},{"name":"GitLab","optional":true},{"name":"Model Context Protocol","optional":true}],"status":"live","first_seen_at":"2026-11-09T17:13:14Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T14:45:41Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Copado\nCopado is transforming how organizations build, test, and deliver innovation on Salesforce. As a leader in Salesforce DevOps, Copado helps enterprises accelerate software delivery, improve quality, and maintain governance across increasingly complex Salesforce environments.\nWith Agentia™, Copado is advancing the next generation of AI-powered Salesforce delivery, bringing intelligent agents, automation, and contextual intelligence into the development lifecycle.\nWe are building the future of DevOps and AgentOps, where developers, AI agents, and enterprise delivery platforms work together to accelerate innovation.\nAbout the Role\nWe are looking for a Technical Product Marketing Manager who combines deep technical curiosity with strong product marketing expertise to help define how Copado brings its next generation of DevOps, AgentOps, and AI-powered solutions to market.\nThis role sits at the intersection of Product Development, Product Management, Marketing, and the developer community. You will work closely with engineering and product teams to understand emerging capabilities, translate complex technology into differentiated positioning, and develop compelling go-to-market strategies for highly technical audiences.\nYou will play a critical role in shaping how Copado communicates its value to developers, architects, DevOps engineers, platform teams, and technical decision-makers.\nBeyond traditional product marketing, this role requires someone who actively engages with developer communities, understands their workflows and challenges, and brings meaningful voice-of-customer insights back into the organization.\nThe ideal candidate is technically credible, analytically driven, intellectually curious, and highly execution-focused. You should be equally comfortable discussing CI/CD pipelines and AI agents with engineers, developing a technical positioning framework, and translating customer feedback into actionable recommendations.\nThis is a hands-on role for someone who enjoys working close to the technology and wants to help shape an emerging category at the intersection of DevOps, AgentOps, and enterprise AI.\nWhat You'll Do\nTechnical Product Positioning & Messaging\nOwn the development of clear, differentiated positioning for Copado's technical products and capabilities.\nDevelop technical messaging frameworks, value propositions, and product narratives for DevOps, AgentOps, AI-powered development, and related technologies.\nTranslate complex product architecture, technical capabilities, and workflows into compelling narratives for developers, architects, engineering leaders, and enterprise technology buyers.\nCollaborate closely with Product Management and Engineering to understand product functionality, technical differentiation, and roadmap direction.\nDevelop messaging that connects technical capabilities to developer productivity, delivery velocity, quality, governance, and operational outcomes.\nEnsure technical accuracy and consistency across product marketing materials, websites, presentations, demos, and sales enablement resources.\nMaintain a strong understanding of competitive technologies, architectural approaches, and emerging industry trends.\nProduct-Led Go-to-Market Strategy & Execution\nPartner with Product Management to bring new technical capabilities to market.\nDevelop and execute GTM plans for new products, features, integrations, and technical capabilities.\nWork directly with Product Management and Engineering throughout the development lifecycle to understand capabilities, validate market relevance, and prepare for launch.\nTranslate product roadmaps and release milestones into actionable launch plans, messaging, and market-facing deliverables.\nDevelop technical launch assets, including product briefs, solution guides, technical presentations, demo narratives, documentation messaging, and developer-focused content.\nSupport product previews, alpha and beta programs, early-access initiatives, and general availability launches.\nCollaborate with Developer Relations, Demand Generation, Sales Enablement, and Partner teams to coordinate market activations.\nEstablish feedback loops to assess product adoption, messaging effectiveness, and launch performance.\nDeveloper Community Engagement & Voice of Customer\nBuild meaningful relationships with technical audiences and ensure developer insights inform Copado's product marketing strategy.\nActively engage with developer communities, technical forums, user groups, and industry ecosystems.\nParticipate in technical discussions to understand developer workflows, pain points, emerging requirements, and perceptions of Copado's solutions.\nCollaborate with Product Management to establish structured voice-of-customer and product validation programs.\nSupport developer advisory groups, beta programs, technical workshops, hackathons, and community-driven initiatives.\nConduct technical customer interviews and gather qualitative and quantitative feedback.\nIdentify opportunities to validate product positioning, messaging, and technical value propositions with real users.\nTranslate developer feedback into actionable insights for Product Management, Engineering, and Marketing.\nHelp cultivate technical advocates and community champions who can support product adoption and market credibility.\nTechnical Content & Developer Enablement\nDevelop content that resonates with technically sophisticated audiences.\nCreate developer-focused content, including technical blogs, product walkthroughs, tutorials, use cases, solution briefs, and architectural narratives.\nPartner with technical subject matter experts to develop accurate and compelling product demonstrations and demo scripts.\nSupport technical webinars, developer workshops, product showcases, and community events.\nDevelop sales engineering and technical enablement materials that clearly communicate product capabilities and differentiation.\nTranslate technical workflows into practical use cases demonstrating how Copado improves developer productivity and enterprise delivery.\nCollaborate with Documentation and Developer Experience teams to ensure consistency between product capabilities, documentation, and market-facing messaging.\nSupport technical thought leadership around DevOps, AgentOps, AI-assisted development, and enterprise software delivery.\nTechnical Market Intelligence & Competitive Analysis\nBring analytical rigor to product positioning and go-to-market decisions.\nMonitor developments across DevOps, AgentOps, AI coding assistants, developer tooling, and enterprise software delivery.\nConduct technical competitive analysis, including product capabilities, architectures, developer experience, and ecosystem positioning.\nEvaluate emerging technologies and market trends to identify opportunities and threats.\nAnalyze developer adoption patterns, product usage, community engagement, and customer feedback to inform GTM decisions.\nDevelop technical competitive battlecards, differentiation frameworks, and objection-handling resources.\nPartner with Product Management to validate product-market fit, technical differentiation, and customer requirements.\nUse qualitative and quantitative insights to continuously refine positioning, messaging, and market activation strategies.\nWhat We're Looking For\n5-8 years of experience in B2B technology marketing, including significant experience in technical product marketing, developer marketing, developer relations, or a closely related role.\nDemonstrated experience marketing technical enterprise software, ideally within DevOps, developer tooling, cloud platforms, AI, or software engineering.\nStrong understanding of modern software development practices, including CI/CD, version control, automated testing, APIs, and developer workflows.\nPractical familiarity with AI-assisted software development, AI agents, large language models, and emerging AgentOps concepts.\nProven experience working directly with Product Management and Engineering teams to support product launches, positioning, and GTM execution.\nExperience developing messaging and technical content for developers, architects, DevOps engineers, and technical decision-makers.\nDemonstrated experience engaging with developer communities and incorporating developer feedback into product or marketing decisions.\nStrong analytical capabilities, including the ability to interpret product usage data, customer feedback, competitive intelligence, and market trends.\nExcellent technical writing, presentation, and communication skills.\nAbility to independently manage complex projects and execute with precision in a fast-moving environment.\nPreferred Qualifications\nExperience with Salesforce development, Salesforce DevOps, or Salesforce platform technologies.\nFamiliarity with developer tools such as GitHub, GitLab, VS Code, Cursor, Claude Code, or similar AI-assisted development environments.\nUnderstanding of agentic AI architectures, developer agents, model context protocols (MCP), CLI-based tooling, and AI-driven automation.\nExperience marketing developer platforms, APIs, SDKs, or extensible enterprise software.\nExperience supporting developer communities, open-source projects, technical user groups, or hackathons.\nFamiliarity with product-led growth, developer adoption metrics, and technical product telemetry.\nExperience creating or delivering technical demonstrations, developer tutorials, or hands-on workshops.\nAbility to independently evaluate software products, understand technical documentation, and work with development environments.\nExperience with enterprise security, governance, compliance, and software delivery requirements.\nWhat Success Looks Like\nWithin the first 6-12 months, the successful candidate will have:\nEstablished technical positioning: Developed clear, credible, and differentiated messaging for Copado's DevOps, AgentOps, and AI-powered capabilities.\nAccelerated technical product launches: Partnered effectively with Product Management and Engineering to bring new capabilities to market with strong technical messaging and coordinated GTM execution.\nStrengthened developer engagement: Established meaningful engagement with developer communities and created repeatable mechanisms for gathering and validating customer feedback.\nImproved technical content quality: Delivered compelling developer-focused content, technical demonstrations, and enablement resources that improve understanding and adoption.\nCreated actionable market intelligence: Provided Product and Marketing leadership with data-driven insights into competitive developments, developer behavior, product adoption, and emerging market opportunities.\nBuilt technical credibility: Become a trusted partner to Engineering, Product Management, Sales Engineering, and developer audiences.\nWhy Join Copado?\nCopado is operating at the intersection of several major technology shifts: AI-powered development, intelligent automation, enterprise DevOps, and the emergence of AgentOps.\nAs a Technical Product Marketing Manager, you'll have the opportunity to work directly with the teams building these technologies and help define how they are understood, adopted, and brought to market.\nThis is an opportunity to shape technical product narratives, influence product direction through developer insights, and help establish Copado's leadership in the next generation of enterprise software delivery.\nHelp define how developers and AI agents build, test, and deliver software together.\nCopado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. 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