Regional Sales Manager - Building Wire

**Territory is the Great Lakes region**

Join a high-performing team that is revolutionizing the wire and cable industry!

We are seeking a results-driven Regional Sales Manager to grow Copperweld’s Residential Building Wire business across an assigned territory. This role will be responsible for developing and executing territory strategies that drive long-term sales performance, exceed sales and profit goals, and strengthen Copperweld’s brand presence in the market. Working closely with contractors, builders, distributors, inspectors, and internal cross-functional teams, this individual will drive product adoption, account conversion, and profitable growth. This position reports directly to the Director of Sales - West and will receive strategic direction, guidance, and approvals from that role. The territory for this Sales position will be Great Lakes region.

WHAT we need you to do.

• Meet and exceed product sales and profitability goals within the assigned territory.
• Develop the market by creating a strategic go-to-market plan for the assigned territory, including SWOT analysis, target accounts, and distribution strategy.
• Identify and execute conversion opportunities with Residential Electrical Contractor (REC) accounts throughout the territory.
• Develop and execute strategic initiatives to increase brand awareness and drive adoption of Copperweld products within targeted REC accounts.
• Prospect and develop accounts in a way that drives account conversion, sales growth, and a favorable impact on EBITDA.
• Develop a network map of inspector communities and Authorities Having Jurisdiction (AHJs) within the territory to identify areas of restriction or resistance.
• In partnership with Copperweld leadership, develop action plans to address restrictions and create favorable outcomes for Copperweld.
• Build industry awareness by attending local and regional trade shows, marketing events, and other industry functions.
• Where applicable, serve as a speaker and/or provide technical articles or content within industry communities to drive brand awareness, education, and product adoption.
• Identify, develop, and strengthen relationships with key distribution channels within the assigned territory.
• Drive sales and stocking programs with strategic distributor partners.
• Conduct lunch-and-learns and other educational forums at local and regional distributor locations to support product education and sales growth.
• Support and attend local distributor trade show opportunities, including open houses and similar events, as needed.
• Work cross-functionally across the organization to share best practices, increase collective knowledge, and exceed sales objectives.
• Stay current on applicable codes and regulations relevant to the residential electrical market.
• Maintain membership in trade organizations that drive brand awareness and support Copperweld’s sales goals.
• Serve as a brand ambassador within identified trade and industry communities.
• Collaborate with local manufacturers’ representatives, trade groups, and regulatory stakeholders to promote Copperweld and expand market awareness.
• Support product development efforts by assisting Sales and Marketing with marketing literature, website content, and technical/commercial presentations.
• Routinely update the Executive Team on territory performance and strategic initiatives by preparing materials, presenting progress, and ensuring required data is accurate and complete.
• Perform other duties as assigned.

WHAT you need to possess.

• High school diploma or GED required; bachelor’s degree in Business, Business Administration, or a related field preferred.
• Experience working directly with electrical contractors or in an electrical contractor-facing role strongly preferred.
• Ability and willingness to travel up to 50% within the assigned territory to support customer meetings, distributor visits, trade events, and other business needs.
• Proficiency in Microsoft Office; experience with Smartsheet and ERP systems strongly preferred.
• CRM experience required.
• Ability to develop regional marketing plans.
• Strong organizational skills with the ability to plan, prioritize, and work cross-functionally.
• Analytical, creative, and adaptable problem-solver with a proactive, can-do attitude.
• Strong presentation, communication, and negotiation skills.

WHY Copperweld?

• Competitive base + commission
• STRONG Business Outlook
• Comprehensive Medical, Dental, and Vision Plans
• PAID Time Off & Holidays
• 401k Matching
• Life and Disability Insurance
• Great Place to Work Certified!

Copperweld is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, age, national origin, genetic information, disability, veteran status, or any other characteristic protected by federal, state or local law. Successful candidates will be required to successfully pass drug screening and background checks.