Senior CRM Manager

⭐ CoreStaris a dynamic technology company supporting partners in heavy-load industries with high-performance solutions. Our expert teams bring a startup-driven mindset, focusing on innovation, collaboration, and efficiency in every project. At CoreStar, you'll have the opportunity to grow your skills, tackle exciting challenges, and directly contribute to impactful products.

Experience

• 2-4 years of experience in CRM, lifecycle marketing, retention marketing, or a related role.
• Hands-on experience managing CRM campaigns across email, push notifications, SMS, or other communication channels.
• Experience working with CRM platforms and marketing automation tools.
• Familiar with CRM tools such as Optimove, Fast track, http://Customer.io, Hubspot, Salesforce
• Ability to make data driven decisions on retention, engagement, frequency, and customer lifetime value and other metrics.
• Understanding of customer lifecycle management, segmentation, retention, and reactivation.
• Familiar with Task tracking tools such as Jira
• Experience in setting up tasks for other team members and performing quality checks on the results.

Core Skills

• Ability to build and execute CRM campaigns from brief to launch and analysis.
• Strong understanding of customer segmentation and targeting.
• Experience with A/B testing and campaign optimization.
• Understanding of key CRM metrics such as conversion rate, retention, churn, engagement, open/click rates, and customer lifetime value.
• Familiar with Holdout groups and analytics

Campaign Management

• Ability to develop customer journeys and automated communication flows, analyse their effectiveness
• Experience creating personalized and relevant customer communications.
• Experience in performing A/B tests and proving and disproving hypothesis based on the results.
• Strong attention to detail and ability to ensure accurate campaign setup and execution.

Soft Skills

• Strong communication and collaboration skills and team play attitude.
• Proactive and independent approach to work, ability to "own" the tasks from start to finish.
• Excellent time-management skills.
• Ability to work with cross-functional teams, including Marketing, Product, Analytics, Design, and software development.
• Strong problem-solving and analytical mindset.

Nice to Have

• Knowledge of HTML/CSS for email campaigns.
• Experience working with Call center integrations.
• Experience with BI tools such as Tableau and understanding how to read the metrics.

Education and additional qualifications.

• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field is preferred but not mandatory.
• English/Russian/Ukrainian

• Willing to relocate to Cyprus or based in Cyprus.

Benefits:

24 working days of paid annual leave

6 days of paid sick leave

Official employment

Medical insurance

Coffee zone with fruit & snacks available in the office

Corporate Lunch provided by the company

Gym and sports classes

Healthy and friendly work atmosphere

Greek and English language classes (partially covered)

Join us and be one of theCore Stars! ⭐