{"id":4212212,"url":"https://alion.io/job/costar-group-lifecycle-marketing-operations-manager","title":"Lifecycle Marketing Operations Manager","company":{"id":15350,"name":"CoStar Group","domain":"costar.com","url":"https://alion.io/company/costar","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":true,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"B","score":84,"open_postings":98,"ghost_share":0,"stale_share":0.633,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Digital Twin","optional":false}],"status":"live","first_seen_at":"2026-11-12T00:00:00Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T01:24:42Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Lifecycle Marketing Operations ManagerJob Description\nJob Summary\nAs the Lifecycle Operations Manager, you will be the engine room of our customer engagement strategy, bridging the gap between high-level creative strategy and technical execution. Accountable for the end-to-end enablement of campaigns across Domain and CoStar Group Australia brands, this is a business-focused \"Super User\" role designed to drive sustainable growth through sophisticated marketing automation.\nYou will act as the vital connective tissue between Lifecycle Marketing Managers and our Product/Engineering squads. Your mission is to translate complex business requirements into seamless technical workflows, serving as the primary expert in our marketing activation platform (Braze). By leveraging automation, AI, and strategic partnerships, you will maximise the efficiency of our marketing stack to deliver personalised 1:1 experiences at scale for both residential seekers and our professional partners.\n\nResponsibilities\nServe as the primary hands-on expert for Braze, utilising Canvas, Segment Builder, and native AI tools to build, launch, and optimise sophisticated multi-channel customer journeys.\nCollaborate closely with Lifecycle Marketing Managers to transform strategic campaign briefs into functional automated workflows that span the entire customer lifecycle, from acquisition and onboarding to retention and win-back.\nDrive a culture of continuous improvement by executing A/B and multivariate testing within Braze to refine engagement metrics and deliver superior audience outcomes.\nOversee external partners and agencies to ensure all campaign builds meet high technical standards and are delivered strictly within project timelines.\nIdentify and implement strategies to increase campaign output by operationalising Braze’s native AI capabilities and advanced automation features.\nEstablish and maintain robust documentation for campaign workflows and best practices, ensuring the marketing engine remains lean, efficient, and transparent.\nTrack data flows and operational performance metrics to identify trends, mitigate technical risks, and uncover specific opportunities for process improvement.\nAct as the primary technical liaison for the Lifecycle team, briefing business requirements to Product Managers and Engineers to guide Tealium configurations and data architecture.\nPrioritise the marketing operations backlog and lead workshops to design technical solutions that align with broader business goals and data science initiatives.\nManage customer segments and profiles within Braze to ensure high-fidelity personalisation while maintaining strict compliance with Australian data protection laws.\nLead the User Acceptance Testing (UAT) process for all technical builds to ensure that engineering output perfectly mirrors marketing objectives and customer needs.\nOur Ideal Person\nEssentials\nBraze Mastery - proven experience as a hands-on power user of Braze (or similar enterprise marketing platforms) in a fast-paced environment.\nExcellent ability to translate complex marketing requirements into technical briefs for product and engineering teams.\nAbility to derive insights from data to inform campaign strategy and measure operational success.\nDemonstrated ability to manage multiple priorities and oversee both internal and external partners to deliver high-quality work.\nIn-depth knowledge of the Australian market and local data privacy regulations. \nEducation - Bachelor's degree in Marketing, Business, or a related field.\nPreferred\nSome understanding of how a CDP (like Tealium) is used for data activation and customer segmentation.\nStrong understanding of data schemas and relational logic to brief engineering teams\nExperience in Real Estate, Tech, Media, Advertising or Software industries.\nAbout Domain part of CoStar Group: \nDomain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.\nWhat’s Next?\nWe’ll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there’s a match, one of our recruitment consultants will reach out-so keep your phone handy! We’re genuinely excited about the chance to work together and make a meaningful impact.\nEquity, Diversity & Inclusion\nDomain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).\nWe are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at  or leave a message on 1300 858 356 and we will get back to you.\nCoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing","description_format":"text","description_chars":5805,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Data Providers & Datasets","Commercial Real Estate","PropTech","Online Classifieds"],"lifecycle":[{"event":"open","at":"2026-11-13T01:24:42Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":53,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-11-13T03:21:55Z"},"pay":null,"html_url":"https://alion.io/job/costar-group-lifecycle-marketing-operations-manager","json_url":"https://alion.io/job/costar-group-lifecycle-marketing-operations-manager.json","meta":{"generated_at":"2026-11-13T03:21:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7057,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":15350},"rest":"https://alion.io/mcp/rest/get_company?id=15350"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcostar-group-lifecycle-marketing-operations-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcostar-group-lifecycle-marketing-operations-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcostar-group-lifecycle-marketing-operations-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/costar-group-lifecycle-marketing-operations-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcostar-group-lifecycle-marketing-operations-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4212212}},{"tool":"search_jobs","arguments":{"company":"costar.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4212212},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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