{"id":1580830,"url":"https://alion.io/job/coupa-software-demand-generation-manager-11910","title":"Demand Generation Manager - 11910","company":{"id":8573,"name":"Coupa Software","domain":"coupa.com","url":"https://alion.io/company/coupa","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":89,"open_postings":9,"ghost_share":0,"stale_share":0.444,"repost_share":0,"time_to_fill_p50_days":59,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":104000,"max":145333,"currency":"USD","period":"year","gross":null,"usd_annual":145333},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-30T23:38:19Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-01T13:02:41Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"The Impact of a Demand Generation Manager at Coupa:\nCoupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to the Director of Integrated Marketing and play a crucial part in supporting Coupa’s pipeline and revenue goals.\nWhat You'll Do:\nDrive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America\nExecute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs\nUtilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders\nUse a “test-measure-learn” approach to iterate and optimize programs and results\nImplement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase\nPartner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs\nWhat You Will Bring to Coupa:\n4+ years of B2B enterprise software experience in growth marketing or demand generation\nExperience in marketing to Procurement or Supply Chain personas is highly preferred\nExperience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity\nData and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred)\nSelf-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment\nPossess a growth mindset, and the agility to adapt in response to evolving opportunities\nExcellent organizational skills to juggle many tasks without losing sight of the highest priorities","description_format":"text","description_chars":2066,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Supply Chain & Logistics Software","Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-10-01T13:02:41Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":59,"reasons":["conf:6","win:early"],"computed_at":"2026-10-01T19:38:15Z"},"pay":{"stated_usd_annual":145333,"is_top_pay":true},"html_url":"https://alion.io/job/coupa-software-demand-generation-manager-11910","json_url":"https://alion.io/job/coupa-software-demand-generation-manager-11910.json","meta":{"generated_at":"2026-10-01T19:38:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2300,"day_limit":5000,"remaining_today":2700,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}