Principal Product Marketing Manager (Fixed Term Contract)
Company Introduction
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.
We are proud to have the best of both worlds - a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Role Overview
Coupang Intelligent Cloud (CIC) is building a high-performance AI Cloud platform spanning GPU compute, storage, inference, networking, and platform services. We are looking for a hands-on Product Marketing Manager to help bring CIC products to market across APAC. This role will focus primarily on product positioning, messaging, product launches, sales enablement, competitive positioning, and customer-facing product content. You will work closely with Product, Sales, Solutions Architecture, and Customer Experience to translate complex technical capabilities into clear customer value and equip our commercial teams to effectively position and sell CIC products. This is an individual contributor role for someone who has done B2B technology product marketing before and can independently own execution from strategy through delivery.
What You Will Do
Product Positioning & Messaging
- Develop clear positioning, messaging, and value propositions for CIC products and capabilities.
- Translate complex AI infrastructure and cloud technologies into compelling customer and business benefits.
- Develop differentiated messaging for technical users, enterprise buyers, and decision-makers.
Product Launches
- Own product marketing activities for new products and major product launches.
- Develop launch plans, messaging, product briefs, FAQs, and other materials needed to bring products to market.
- Partner with Product, Sales, and Solutions Architecture to ensure launches are aligned with customer needs and commercial priorities.
Sales Enablement
- Create pitch materials, sales playbooks, competitive battlecards, solution briefs, and other enablement assets.
- Partner with Sales and Solutions Architecture to understand customer objections and improve product messaging.
- Support strategic customer opportunities with relevant product positioning and materials.
Competitive & Customer Insights
- Track key competitors and market developments relevant to CIC.
- Gather feedback from customers and field teams and translate insights into recommendations for Product and Sales.
- Develop customer proof points and case studies where appropriate.
Product Content
- Develop and maintain customer-facing product content across web, presentations, product briefs, and other channels.
- Ensure CIC's product story and messaging are consistent across product, sales, and marketing touchpoints.
Basic Qualifications
- 7+ years of experience in B2B product marketing, preferably in cloud, AI, infrastructure, SaaS, developer platforms, or enterprise technology.
- Demonstrated experience bringing technical products to market.
- Experience working across APAC markets, with the ability to adapt product positioning and GTM materials to different regional audiences.
- Strong experience developing product positioning, messaging, launch materials, and sales enablement.
- Ability to understand complex technical products and communicate their value clearly to different audiences.
- Experience working cross-functionally with Product, Sales, and technical teams.
- Strong written and verbal communication skills in English.
Preferred Qualifications
- Experience with AI/ML, cloud infrastructure, GPUs, networking, storage, or developer platforms.
- Experience marketing enterprise technology products across APAC.
- Korean language proficiency or experience with the South Korean technology market is a plus.
- Experience working in a fast-moving environment where you are expected to own work end to end.
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This role is open to Singapore Citizens and Permanent Residents only
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
- Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
Privacy Notice
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