{"id":3481103,"url":"https://alion.io/job/coval-product-marketer","title":"Product Marketer","company":{"id":47880,"name":"Coval","domain":"coval.ai","url":"https://alion.io/company/coval","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Work at a Startup","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"Human-in-the-Loop","optional":false},{"name":"LinkedIn","optional":false},{"name":"Semrush","optional":false},{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-10-29T20:13:23Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-10-31T17:32:15Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About Coval\nCoval is the evaluation platform for enterprise voice AI, built by former Waymo engineers applying autonomous vehicle testing standards to help companies deploy and scale conversational agents to 10s of millions of calls a month. The platform gives engineering, product, QA, and operations teams the infrastructure to stress-test agents across millions of realistic scenarios before launch, monitor every live conversation in production, and continuously sharpen performance through human-in-the-loop review. Trusted by more than 80 customers like Chime and Zoom, Coval is the operations layer for voice interfaces, the next platform after mobile and web.\nThe role\nWe're looking for a Product Marketer to own how Coval sounds and what Coval says. You'll set the messaging and positioning for a fast-moving technical product, and you'll write the copy, emails, newsletters, and social content that carry it to customers. You'll be technical enough to understand what the platform does and why it matters to the engineering, product, QA, and operations teams who buy it, and a strong enough writer to make that clear to someone meeting Coval for the first time. This role rewards people who can move between strategy and execution in the same week, tightening a positioning doc one day and shipping a newsletter or a batch of social assets the next, while working with the founder, Sales, and Product to turn what we're seeing in the market into a clear, consistent story.\nWhat you'll do\nOwn messaging and positioning\nDefine and maintain Coval's core company and product messaging, and keep it consistent from the website to the deck to the demo.\nTurn new features and launches into clear positioning for each audience: engineering, product, QA, and operations teams across our core verticals.\nBuild the messaging foundations the rest of the team can use: value propositions, proof points, and language guidelines for Sales and customer-facing teams.\nWrite the copy\nOwn copy across the website, product pages, sales collateral, and launch materials.\nKeep Coval's voice consistent and recognizable, and catch generic, AI-sounding phrasing before it ships.\nEdit drafts from across the team until they sound like us.\nRun email and newsletters\nWrite and ship our newsletter and lifecycle email, balancing thought leadership with product updates.\nTrack what gets opened and clicked, and use it to decide what to write next.\nCreate social and content assets\nTurn customer conversations, product ships, and founder perspective into LinkedIn posts, X threads, and other short-form content.\nBuild the social assets that support events, launches, and campaigns.\nWork from a content calendar and keep the cadence steady across channels.\nFeed the loop with Sales and Product\nLearn what customers are asking and what resonates, and bring it back into the messaging.\nKnow the difference between a one-off ask and a pattern worth building a message around.\nPartner on joint marketing\nWork with partners to tell stories together around new launches, integrations, and customer wins.\nPlan and host joint events and content with partners, including webinars and podcasts, along with the blogs and social posts that go with them.\nMake it easy for partners to co-promote Coval with ready-to-use copy, assets, and a clear point of contact.\nManage SEO\nOwn our SEO strategy and keep the blog, site, and product pages working together to drive organic traffic and demo requests.\nRun keyword research and on-page optimization, refresh existing content, and track rankings and traffic.\nWork with the team that drafts and publishes our blog content so every article meets our SEO standards before it goes live.\nWhat you'll need\n3+ years in product marketing, brand, or content marketing at a B2B SaaS, developer tools, or infrastructure company.\nExcellent writing across formats. You can move between a positioning doc, a blog post, an email, a tweet, and a slide without losing the thread, and you can show us examples.\nExperience building messaging and positioning, not just executing someone else's.\nComfort with a technical product (APIs, developer tools, AI/ML or infrastructure software). You can learn it quickly and explain it credibly to engineers and to executives.\nExperience running or contributing to a content, email, or social calendar, with a track record of shipping on a steady cadence.\nProduct instincts: you can tell the difference between a feature and the reason a customer cares about it.\nYou take feedback well and give it directly, including on your own drafts.\nComfort with ambiguity at an early-stage company where the role isn't fully defined yet, because part of the job is defining it.\nExperience working with partners on co-marketing, such as joint launches, webinars, podcasts, or events.\nWorking knowledge of SEO: keyword research, on-page optimization, and tools like Search Console, Semrush, or Ahrefs.\nNice to have\nExperience with voice AI, conversational AI, or customer-facing AI agents.\nExperience marketing to technical buyers such as developers and engineering leaders.\nExperience in our core verticals: contact center, healthcare, fintech, insurance, or logistics.\nExperience working at an early-stage startup, ideally as one of the first marketing hires.\nCompensation & details\nSalary: $150-200K + equity\nLocation: San Francisco office, 5 days a week\nBenefits\nHealthcare, Dental, & Vision coverage\n401K\nPet friendly-office\nFree gym membership\nFree lunch and dinner when working in the office\nUnlimited PTO","description_format":"text","description_chars":5531,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Gym membership","Pet friendly","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Conversational AI","AI Evaluation & Observability"],"lifecycle":[{"event":"open","at":"2026-10-29T20:13:23Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the 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