{"id":755923,"url":"https://alion.io/job/cracken-marketing-manager","title":"Marketing Manager (PR, SMM & Content Creation)","company":{"id":673766,"name":"Cracken","domain":"cracken.ai","url":"https://alion.io/company/cracken","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"C","score":62,"open_postings":11,"ghost_share":0.636,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":130000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2370},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-09-07T18:56:39Z","employer_posted_date":"2026-09-07","last_verified_at":"2026-10-13T00:36:08Z","board_verified":true,"closed_at":null,"days_open":35,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":34},"description":"About us\nCracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.\nThe role\nWe're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.\nWhat you'll do\nMarketing strategy & operations\nExecute marketing strategy aligned with business goals\n\nOrganize lightweight marketing ops: content calendar, contractors, and timelines\n\nCollaborate directly with founders, product, sales, and design teams\n\nTrack performance, prepare monthly reports, and optimize based on metrics\n\nContent creation\nTurn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers\n\nMaintain and grow the company blog and website content\n\nUse AI tools to speed up content workflows without losing technical accuracy or brand voice\n\nSMM\nBuild and manage content and media plans across LinkedIn, X/Twitter, blog, and website\n\nGrow a targeted audience of security practitioners, researchers, and enterprise buyers\n\nBuild relationships with partners and communities\n\nPR & communications\nBuild and maintain relationships with cybersecurity and tech media\n\nWrite and distribute press releases, announcements, and pitches\n\nIdentify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives\n\nSupport conference presence, including announcements, live coverage, and post-event content\n\nCoordinate speaking opportunities, podcasts, and interviews for founders and researchers\n\nMust have\n3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role\n\nExperience in the cybersecurity domain\n\nDemonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers)\n\nStrong SMM track record with real cases of growing a targeted audience\n\nHands-on experience with media or press outreach and pitching\n\nHands-on experience using AI tools for content and marketing workflows\n\nExcellent English copywriting skills\n\nAbility to translate complex technical topics into clear, credible messaging\n\nProactive, ownership-driven mindset; comfortable operating in an early-stage startup\n\nNice to have\nExperience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security)\n\nExperience with conference and event marketing\n\nExperience with crisis or sensitive-topic communications\n\nChannels & tools\nLinkedIn, X/Twitter, company blog and website\n\nMedia and press outreach, pitching, and media list management\n\nAI-assisted content and marketing tools\n\nWhy Cracken?\nReal-world impact: Technology validated in nation-state operations and grounded in hands-on internal research\n\nTeam with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity\n\nAdaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path\n\nPerfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries\n\nWhat we offer\nOpportunity to build a global cybersecurity brand from an early stage\n\nDirect collaboration with founders and cyber operators\n\nHigh autonomy and real ownership\n\nFully remote and flexible work setup\n\nCompetitive compensation","description_format":"text","description_chars":3820,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"region"},{"name":"France","iso":"FR","kind":"region"},{"name":"United 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