{"id":1155794,"url":"https://alion.io/job/cranial-technologies-performance-marketing-analyst-remote","title":"Performance Marketing Analyst (Remote)","company":{"id":52040,"name":"Cranial Technologies","domain":"cranialtech.com","url":"https://alion.io/company/cranial-technologies","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":70000,"max":80000,"currency":"USD","period":"year","gross":null,"usd_annual":80000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-09-23T19:41:27Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-25T01:40:04Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Cranial Technologies is the leading company in the world completely dedicated to researching, diagnosing, and treating plagiocephaly (commonly called flat head syndrome). With more than 500,000 babies successfully treated, we are the plagiocephaly experts.\nWe are looking for a data-driven Performance Marketing Analyst to support the implementation, analysis, reporting, and optimization of our digital marketing programs across paid media, organic channels, and the company website.\nThis is a hands-on role that combines performance marketing, marketing analytics, campaigns, and conversion optimization. The Performance Marketing Analyst analyzes performance across the customer journey and provides actionable insights and recommendations to Marketing leadership to help improve acquisition, engagement, and patient conversion.\nThe role partners closely with the creative, technology, sales, clinical, and Marketing leadership teams to understand approved business initiatives and how the Marketing Dept can turn data into actionable insights and identify opportunities to improve patient acquisition and conversion.\nWhat Success Looks Like\nSuccess in this role means more than simply keeping campaigns running. The Performance Marketing Analyst is expected to understand why performance is changing, identify what can be improved, test approved solutions, and turn findings into clear recommendations and measurable performance improvements.\nThe ideal candidate is equally comfortable opening an advertising platform to make a campaign optimization, digging into GA4 to understand a conversion trend, building a dashboard for Marketing leadership, overseeing an A/B test, and presenting performance recommendations to Marketing leadership and relevant stakeholders.\nThis position is a remote role with travel 1-2 times per year for 3-4 days at a time. At this time, only candidates residing in the United States will be considered.\nResponsibilities\nPaid Media & Performance Marketing\nManage the day-to-day implementation, optimization, and analysis of approved paid media campaigns across Google Ads, Meta, and other digital advertising platforms.\nBuild approved campaign structures, audiences, and targeting approaches; draft ad copy; and implement UTM parameters and conversion tracking.\nMonitor campaign performance across the full funnel, including spend, CPC, CTR, cost per consultation, consultation-to-fit conversion, CAC, and other business KPIs.\nAnalyze performance at the campaign, ad group, keyword, audience, creative, geographic, and placement levels to identify opportunities for optimization.\nSupport campaign launches, complete ongoing optimizations, monitor spend, recommend budget adjustments, and troubleshoot platform issues.\nProvide performance data and campaign insights to support Marketing leadership's management of external media and creative vendors.\nMarketing Analytics & Reporting\nDevelop and maintain performance reporting across paid media, the website, organic search, and other digital channels.\nUse tools such as GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reporting to analyze customer acquisition and conversion performance.\nMaintain established UTM standards, campaign tracking, and attribution processes to support accurate performance measurement.\nTranslate complex performance data into clear insights, recommendations, and actions for marketing leadership.\nIdentify trends, performance gaps, and opportunities across the marketing funnel and communicate findings and recommendations to Marketing leadership and relevant stakeholders.\nPrepare monthly and quarterly performance reporting, insights, and recommendations for Marketing leadership.\nTesting & Conversion Optimization\nImplement and analyze approved A/B tests across advertising, landing pages, website experiences, messaging, and other customer touchpoints.\nEvaluate test results using appropriate statistical and performance measures and translate findings into actionable recommendations.\nAnalyze user behavior and conversion paths to identify opportunities to improve engagement and conversion.\nPartner with the website developer and internal stakeholders to implement approved landing page, website, and conversion-rate optimization initiatives.\nUse customer and performance data to provide recommendations that support messaging, audience, creative, and campaign decisions.\nWebsite and Organic Performance\nAnalyze website and landing-page performance and provide recommendations to Marketing leadership.\nIdentify opportunities to improve landing pages, content, conversion paths, and overall user experience.\nSupport development and Marketing teams with website launches, tracking implementation, and approved performance improvements.\nMonitor organic search and website performance and identify opportunities for improvement.\nAnalyze website behavior and engagement using GA4 and other analytics platforms to identify opportunities for improvement.\nStrategic Campaign Development\nProvide performance insights to creative partners and internal stakeholders to support advertising concepts and messaging.\nReview and provide feedback on refining campaign headlines, ad copy, calls to action, and supporting messaging based on data and engagement through performance insights.\nQualifications\nBachelor's degree in marketing, marketing analytics, business, statistics, or a related field.\n2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field.\nHands-on experience managing Google Ads and Meta Ads campaigns.\nStrong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations.\nExperience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting.\nExperience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred.\nExperience with A/B testing, conversion-rate optimization, and performance measurement.\nStrong understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs.\nStrong written and verbal communication skills, with the ability to explain analytical findings to non-technical stakeholders.\nComfortable working across highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership.\nStrong intellectual curiosity and a self-starter mindset; eager to test, learn, question assumptions, and continuously improve.\nExperience with SEO, display advertising, and emerging digital marketing channels is a plus.\nExperience with SQL, data visualization, or marketing data engineering is a plus.\nBenefits Package for Cranial Technologies:\nMedical, Dental, and Vision Insurance\n401k Retirement Plan with matching\n18 Days Paid Time Off plus 7 company-paid Holidays\nLife Insurance\nShort/Long Term Disability Insurance\nCompany provided laptop\nThe pay range for this position is$70,000 - $80,000. Pay is dependent on the applicant’s tenure in their field and relevant experience\nApplicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.\nPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.\nYou will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please keep an eye on your spam and junk mail. Please no phone calls regarding the position.\nIf you are unable to submit your application, please email the recruiting department at  for assistance. \n#LI-Remote\npineapple language required","description_format":"text","description_chars":7875,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Life insurance","Retirement plans","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-23T21:31:19Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":19,"reasons":["conf:0","win:early","comp:junior"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":80000,"is_top_pay":true},"html_url":"https://alion.io/job/cranial-technologies-performance-marketing-analyst-remote","json_url":"https://alion.io/job/cranial-technologies-performance-marketing-analyst-remote.json","meta":{"generated_at":"2026-09-25T03:25:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3741,"day_limit":5000,"remaining_today":1259,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}