{"id":753998,"url":"https://alion.io/job/create-music-group-ma-marketing-manager","title":"M&A Marketing Manager","company":{"id":449737,"name":"Create Music Group","domain":"createmusicgroup.com","url":"https://alion.io/company/create-music-group","size_band":"201-500","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":27,"max":31,"currency":"USD","period":"hour","gross":null,"usd_annual":62000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-10T19:11:08Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-09-23T18:35:41Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media. Create Music Group is based in Hollywood, CA and has 400 employees worldwide.\nJob Summary\nThe M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development. The role leads marketing strategy across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms, while advising labels on creative direction, audience strategy, release positioning, and marketing investment.\nWorking closely with CMG’s creative, digital, Flighthouse, DSP, A&R, and distribution teams, this role brings campaigns from ideation through execution and optimization. The ideal candidate combines strong creative instincts with a deep understanding of music culture, social trends, and audience data, and can identify innovative opportunities that strengthen both individual campaigns and CMG’s broader M&A label ecosystem.\nResponsibilities\nMarketing Strategy & Label Consulting\nBe a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels\nAdvise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment\nIdentify growth opportunities across frontline releases, catalog, and artist development using audience and performance data\nSocial, Content & Creative\nLead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms\nOversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant\nPartner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution\nCampaign Execution & Performance\nLead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities\nMonitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy\nIdentify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification\nAudience Growth & Platform Strategy\nDevelop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms\nAnalyze audience behavior, platform trends, emerging markets, and cultural moments to identify new growth opportunities\nStay ahead of changes in social media, streaming, creator ecosystems, and music discovery to continuously evolve CMG's marketing approach\nMarketing Innovation & CMG Ecosystem\nIdentify new tools, platforms, vendors, partnerships, and technologies that can strengthen CMG's music marketing capabilities\nLeverage Flighthouse's brand, creator network, production capabilities, and social reach to develop differentiated opportunities for M&A labels\nScale successful marketing concepts, partnerships, and best practices across the broader M&A portfolio\nCross-Functional Collaboration\nServe as the marketing bridge between partner labels and CMG's creative, digital, DSP, Flighthouse, A&R, distribution, finance, and paid media teams\nAlign internal stakeholders around campaign priorities, timelines, budgets, and execution\nHelp establish scalable marketing workflows and mentor team members as the M&A marketing function grows\nOther duties as assigned\nQualifications\nBachelor's degree in Business Administration, Marketing, or a related field\n3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry\nStrong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms\nProven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting\nStrong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development\nExperience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment\nStrong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations\nExcellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners\nStrong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders\nExisting relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus\nPay Scale\n$27.00 - $31.25 USD per hour\nThe final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.\nFair Chance Policy\nIn accordance with the Los Angeles County Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.","description_format":"text","description_chars":6344,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Music Industry"],"lifecycle":[{"event":"open","at":"2026-09-11T16:40:23Z"}],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.852,"p_room":0.9,"age_days":12,"expected_fill_days":30,"reasons":["conf:0","win:mid"],"computed_at":"2026-09-23T05:45:00Z"},"pay":{"stated_usd_annual":62000,"is_top_pay":false},"html_url":"https://alion.io/job/create-music-group-ma-marketing-manager","json_url":"https://alion.io/job/create-music-group-ma-marketing-manager.json","meta":{"generated_at":"2026-09-23T20:58:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}