Senior Marketing Manager

CREATEQ builds AI-accelerated software for banks, insurers, transport and energy companies. You’ll make CREATEQ the recognised expert for AI-powered software engineering in regulated industries in Switzerland, and turn that visibility into conversations with new clients. You report to the Head of Business Development & Sales.

What you’ll do

• Sharpen our positioning and messaging for CTOs, CIOs and transformation leaders in regulated industries.
• Establish the existing CREATEQ brand in the Swiss market: make sure it’s applied consistently across website, sales materials, LinkedIn and events, and that target clients recognise CREATEQ as the expert for AI-powered software engineering.
• Own the content strategy: case studies, expert articles, the AI Engineering Radar, and thought leadership for our CEO and engineering experts.
• Run account-based campaigns on 60-80 target accounts, together with our sales leads.
• Prepare the marketing plan and budget, measure brand awareness and pipeline contribution, and report on what works.

Requirements

• 5+ years in B2B marketing, ideally in IT services, consulting or enterprise software.
• Experience establishing a B2B brand in the market: growing awareness and recognition with target clients and keeping its use consistent across all channels.
• Strong design skills: a sure eye for layout, typography and visual storytelling, and hands-on experience with Figma, Adobe Creative Suite or Canva to create presentations, case studies, social media visuals and event materials yourself.
• A track record of content and campaigns that generated pipeline, not just reach.
• The ability to grasp technical topics such as AI, software modernisation and regulation, and write credibly about them for senior decision-makers.
• Fluent English, German as a plus.
• Hands-on with HubSpot (or a comparable platform), LinkedIn and AI tools in your daily work.
• Senior enough to set direction, hands-on enough to execute.

What Makes You Successful in This Role

You are someone who:

• Thinks ahead, anticipates what needs to be done and takes initiative to make it happen.
• Brings creative ideas to the table and follows them through, turning them into impactful marketing activities and tangible results.
• Combines creativity with structure, reliability and attention to detail to ensure consistent, high-quality brand communication across all channels.
• Works independently while collaborating closely with sales, leadership and technical experts to align marketing efforts with business goals.
• Thrives in a small, agile organisation where flexibility, ownership and a hands-on approach matter.
• Uses AI tools daily to work smarter and faster, while ensuring the final output is accurate, relevant, on-brand and human.
• Stays curious about emerging AI and marketing technologies and proactively identifies opportunities to put them to use.
• Enjoys learning, experimenting and continuously improving marketing activities, content and campaigns.

Most importantly, you are a proactive doer who doesn't wait for instructions but takes ownership, moves things forward and turns ideas into action.