{"id":4157198,"url":"https://alion.io/job/creative-chaos-demand-generation-manager","title":"Demand Generation Manager","company":{"id":672867,"name":"Creative Chaos","domain":"creativechaos.co","url":"https://alion.io/company/creativechaos","size_band":"51-200","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"D","score":48,"open_postings":143,"ghost_share":0.867,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PK"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ActiveCampaign","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Looker","optional":false},{"name":"Mailchimp","optional":false},{"name":"Marketo","optional":false}],"status":"live","first_seen_at":"2026-11-12T11:00:29Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T11:00:29Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Summary:\nWe are looking for a highly driven, creative, and commercially minded Demand Generation Manager who knows how to create demand, engage potential buyers, and turn prospects into qualified sales opportunities.\nThis is not a conventional email marketing role. We are looking for someone who can build and execute an integrated demand generation strategy using outbound marketing, email campaigns, marketing automation, account-based marketing, and data-driven prospecting.\nYou will own the demand generation engine, from identifying the right audience and developing compelling messaging to launching campaigns, nurturing prospects, generating qualified meetings, and contributing to revenue growth.\nWe need someone who thinks strategically but is equally comfortable getting hands-on with campaign execution, writing compelling emails, building automation workflows, researching prospects, and analyzing campaign performance.\nKey Responsibilities\n1. Email Marketing & Lifecycle Campaigns\nOwn the overall email marketing strategy and execution.\nDevelop targeted email campaigns for different audience segments, industries, buyer personas, and service offerings.\nBuild and manage automated email sequences, nurture workflows, newsletters, and lifecycle campaigns.\nCreate compelling email copy, subject lines, CTAs, and messaging that drive engagement and conversions.\nDevelop re-engagement campaigns for dormant leads, closed-lost opportunities, inactive contacts, and existing databases.\nImplement audience segmentation, behavioral triggers, lead scoring, and personalized communication.\nContinuously test and optimize email deliverability, engagement, conversion rates, and campaign performance.\nMaintain email marketing best practices, sender reputation, domain health, and compliance.\n2. Outbound Marketing & Prospecting\nDevelop and execute scalable outbound marketing strategies targeting relevant decision-makers and potential customers.\nBuild targeted prospect databases using ICPs, industry segments, company attributes, and buyer personas.\nDesign personalized cold email campaigns and multi-touch outreach sequences.\nDevelop outbound messaging strategies tailored to different industries, business challenges, and buying motivations.\nExecute coordinated outreach campaigns across email, LinkedIn, and other relevant channels.\nIdentify opportunities to engage high-value accounts through personalized and relevant outreach.\nExperiment with different outreach approaches, messaging angles, offers, and sequences.\nEstablish processes for prospect research, contact enrichment, list validation, and campaign execution.\nWork closely with Sales to convert positive responses into qualified meetings and opportunities.\n3. Demand Generation Strategy & Campaign Development\nDevelop and execute integrated demand generation strategies aligned with business and revenue objectives.\nBuild campaigns that generate awareness, capture existing demand, nurture prospects, and create new buying opportunities.\nDevelop industry-specific and persona-based campaigns with tailored messaging and value propositions.\nIdentify new opportunities to reach potential customers through targeted campaigns, partnerships, databases, and outbound channels.\nPlan and execute account-based marketing (ABM) campaigns for high-value target accounts.\nDevelop campaign calendars, messaging frameworks, content requirements, and distribution strategies.\nCollaborate with Product Marketing and Content teams to translate positioning, customer insights, and value propositions into demand generation campaigns.\nIdentify opportunities to reactivate existing leads and accelerate prospects through the sales funnel.\n4. Marketing Automation & CRM Management\nOwn demand generation workflows and campaign automation within HubSpot.\nBuild automated nurture sequences based on audience behavior, engagement, lifecycle stages, and lead qualification.\nImplement lead scoring, segmentation, routing, and qualification workflows.\nMaintain CRM data quality, campaign tracking, attribution, and contact lifecycle management.\nIntegrate prospecting and outreach platforms with CRM systems to maintain a connected acquisition workflow.\nDevelop reporting dashboards to measure campaign performance, lead progression, and pipeline contribution.\nContinuously identify opportunities to improve marketing automation and operational efficiency.\n5. Data, Analytics & Performance Optimization\nTrack and analyze campaign performance across email, outbound, nurture, and ABM initiatives.\nMonitor positive reply rates, qualified meetings, MQLs, SQLs, opportunities, and marketing-sourced pipeline.\nMeasure email engagement, deliverability, bounce rates, unsubscribes, and conversion performance.\nAnalyze campaign performance by industry, audience, messaging, channel, and buyer persona.\nConduct A/B testing across email copy, subject lines, CTAs, offers, and outreach sequences.\nIdentify underperforming campaigns and develop actionable optimization strategies.\nPresent regular performance reports, insights, experiments, and recommendations to marketing leadership.\nConnect demand generation activities to actual business outcomes and revenue contribution.\n6. Sales Alignment & Pipeline Development\nWork closely with Sales to align campaign strategies with sales priorities and revenue targets.\nDevelop clear qualification criteria and processes for handing over sales-ready leads.\nCollaborate on outbound messaging, target account lists, and industry-specific sales plays.\nMonitor lead-to-meeting, meeting-to-opportunity, and opportunity-to-customer conversion rates.\nGather feedback from Sales to improve targeting, messaging, and lead quality.\nBuild campaigns that support the entire customer acquisition journey, from initial engagement to closed-won opportunities.\nTools & Technology\nHands-on experience with several of the following platforms is expected:\nCRM & Marketing Automation: HubSpot, ActiveCampaign, Marketo.\nProspecting & Data Intelligence: Apollo.io, Clay, ZoomInfo, Lusha.\nCold Email & Outreach: Instantly, Smartlead, Lemlist, Salesloft, Outreach.\nEmail Platforms: HubSpot Marketing Hub, Mailchimp, Brevo.\nAnalytics & Reporting: Google Analytics 4, Looker Studio, HubSpot Reporting.\nLinkedIn Prospecting: LinkedIn Sales Navigator.\nYou do not need to have used every platform, but you must understand how to build and manage an effective demand generation technology stack.\nRequirements\n4-6 years of experience in B2B demand generation, email marketing, outbound marketing, or growth marketing.\nDemonstrated experience building and executing email marketing and outbound acquisition campaigns.\nStrong understanding of B2B buyer journeys, ICP development, audience segmentation, and lead qualification.\nProven ability to develop effective cold email campaigns and personalized outreach sequences.\nHands-on experience with marketing automation platforms, preferably HubSpot.\nExperience with prospecting, contact enrichment, and outbound campaign tools.\nExcellent email copywriting and communication skills.\nStrong understanding of email deliverability, sender reputation, domain warm-up, and email authentication protocols (SPF, DKIM, DMARC).\nExperience developing nurture journeys, lead scoring, and CRM workflows.\nUnderstanding of account-based marketing and multi-channel outreach.\nStrong analytical skills with the ability to translate campaign data into actionable improvements.\nAbility to manage multiple campaigns independently while maintaining strategic direction and execution quality.\nWhat Will Make You Stand Out\nYou have built an outbound engine from scratch and can demonstrate its contribution to qualified pipeline.\nYou understand how to combine personalization, automation, and scale without compromising outreach quality.\nYou know how to write emails that generate meaningful responses rather than generic promotional messages.\nYou understand the difference between lead generation and demand generation.\nYou can identify the right audiences, find decision-makers, and develop campaigns around their actual business challenges.\nYou have successfully executed ABM and industry-specific demand generation campaigns.\nYou understand how to reactivate dormant databases and turn existing contacts into new opportunities.\nYou are comfortable experimenting with AI-powered prospect research, personalization, enrichment, and campaign automation.\nYou think in terms of meetings, opportunities, pipeline, and revenue rather than email volume and open rates.\nWho We Are Looking For\nWe want a demand creator, not an email operator.\nSomeone who is curious about buyer psychology, understands how businesses make purchasing decisions, knows how to initiate meaningful conversations, and can turn a database into a revenue-generating asset.\nSomeone who can think strategically, write exceptionally well, execute independently, experiment continuously, and take full ownership of outcomes.\nIf you believe demand generation is about sending thousands of emails, generating contact lists, and reporting open rates, this role is not for you.\nIf you know how to identify the right buyers, reach them with the right message, create interest, and turn that interest into qualified business opportunities, we want to hear from you.","description_format":"text","description_chars":9295,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Pakistan","iso":"PK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-11-12T11:00:29Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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