{"id":4180949,"url":"https://alion.io/job/creative-chaos-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":672867,"name":"Creative Chaos","domain":"creativechaos.co","url":"https://alion.io/company/creativechaos","size_band":"51-200","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"D","score":48,"open_postings":143,"ghost_share":0.867,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PK"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-11-12T17:28:15Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-13T00:23:26Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Summary:\n We for looking for a strategic, hands-on growth marketer who understands the complete customer acquisition journey, from the first impression to a closed-won customer.\nYou should be equally comfortable developing a growth strategy, restructuring a Google Ads account, analyzing conversion data, challenging landing-page performance, and presenting revenue outcomes to leadership.\nKey Responsibilities\n1. Paid Acquisition & Growth Strategy\nOwn the end-to-end paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other relevant acquisition channels.\nDevelop and execute scalable B2B lead-generation strategies targeting U.S. startups, SMBs, and growing businesses.\nManage and optimize campaigns across Search, Display, Remarketing, Performance Max, Demand Gen, and paid social.\nBuild channel-specific acquisition strategies based on audience intent, industry, service offering, and customer economics.\nIdentify new acquisition opportunities, emerging platforms, and scalable growth channels.\nDevelop and manage campaign budgets with a clear focus on ROI, CAC, and revenue contribution.\n2. Revenue & Funnel Optimization\nOwn the complete marketing funnel: impressions, clicks, landing-page conversions, leads, MQLs, SQLs, opportunities, and closed-won revenue.\nOptimize campaigns for qualified leads and actual customer acquisition rather than vanity metrics.\nWork closely with Sales and Marketing Operations to improve lead quality, conversion rates, and pipeline contribution.\nIdentify funnel bottlenecks and recommend improvements across targeting, messaging, offers, landing pages, and conversion journeys.\nMonitor customer acquisition cost, cost per qualified lead, customer lifetime value, ROAS, and marketing-sourced ARR.\n3. Experimentation & Conversion Rate Optimization\nDevelop a structured experimentation roadmap for paid acquisition.\nContinuously test ad creatives, copy, messaging, audiences, keywords, bidding strategies, landing pages, and offers.\nLead A/B testing initiatives and use data to determine winning strategies.\nCollaborate with design and content teams to develop high-converting campaign assets.\nIdentify opportunities to improve website conversion rates and reduce acquisition costs.\n4. Analytics, Attribution & Reporting\nOwn performance tracking and reporting across Google Ads, Meta Ads, LinkedIn Ads, GA4, and HubSpot.\nEnsure accurate conversion tracking, UTM governance, attribution, and campaign measurement.\nBuild dashboards that connect advertising investment to qualified pipeline, closed deals, and revenue.\nAnalyze performance by channel, campaign, audience, keyword, industry, and service line.\nPresent actionable insights, performance trends, and optimization recommendations to marketing leadership.\nMake data-backed budget allocation decisions based on actual business outcomes.\n5. Collaboration & Leadership\nWork closely with SEO, Content, Product Marketing, Marketing Operations, Design, and Sales.\nTranslate business objectives into actionable campaign strategies.\nEstablish performance marketing processes, testing frameworks, and reporting standards.\nTake ownership of execution while providing strategic direction and accountability.\nProactively identify problems and opportunities rather than waiting for instructions.\nRequirements\n5+ years of hands-on performance marketing experience, preferably in B2B, SaaS, professional services, or lead-generation businesses.\nProven experience managing and scaling substantial monthly advertising budgets.\nAdvanced expertise in Google Ads, including Search, Display, Performance Max, Demand Gen, and Remarketing.\nStrong hands-on experience with Meta Ads and LinkedIn Ads.\nExcellent understanding of B2B lead-generation funnels and longer sales cycles.\nStrong command of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution.\nExperience working with HubSpot or comparable marketing automation and CRM platforms.\nStrong understanding of landing-page optimization, CRO, audience segmentation, and retargeting.\nAbility to analyze complex performance data and turn insights into growth opportunities.\nExperience managing budgets, forecasting results, and communicating marketing ROI.\nExcellent communication, analytical thinking, and problem-solving skills.\nWhat Will Make You Stand Out\nYou have scaled B2B paid acquisition while maintaining or improving lead quality.\nYou understand the difference between generating 100 leads and generating 100 leads that turn into revenue.\nYou know how to build campaigns around high-intent search demand and create demand through paid social.\nYou have experience with account-based marketing and industry-specific acquisition campaigns.\nYou can independently audit an advertising account, identify wasted spend, and develop a turnaround strategy.\nYou 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