{"id":4282456,"url":"https://alion.io/job/cricut-retention-marketing-manager-subscriptions","title":"Retention Marketing Manager, Subscriptions","company":{"id":171160,"name":"Cricut","domain":"cricut.com","url":"https://alion.io/company/cricut","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":11,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":40,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["South Jordan, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-13T18:43:16Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T20:49:44Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.\nWe believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.\nAt Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.\nSo, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.\nLet’s make.\n Cricut is looking for a Marketing Manager to lead retention of our subscriber base. Retention is one of the biggest levers we have to grow our subscription business, and this role owns it end to end.\nSubscribers leave for 2 reasons. Some choose to cancel, often because they never discovered or tried the full set of benefits they pay for. Others leave without ever deciding to, when a card expires or a payment fails. Both are solvable.\nYour objective is to make sure every subscriber gets full value from their subscription and has every reason to stay. You will own the experience from a subscriber’s first days through the moment they consider leaving, across Design Space, our owned channels (email, push, SMS), the web cancellation flow, and payment recovery. The impact of your work will show up directly in our retention numbers.\nKey Responsibilities\nAcross each of the 4 areas below, you will own the roadmap and work cross functionally with creative, legal, UX, data, engineering, research, finance, and international teams to move the program forward. You will define success metrics, analyze performance, and keep partners aligned through clear briefs, plans, and readouts.\nBenefit awarenessBuild onboarding and ongoing communications so every subscriber knows the full breadth of their subscription, including new value as it’s added.\n\nBenefit adoptionPartner with data and research to find which benefits predict retention, then get more subscribers to them sooner.\nDesign journeys that move subscribers from knowing about the benefits to using the benefits.\n\nVoluntary churnOwn the cancellation flow end to end, including the reasons we capture, the save/pause offers we present, and follow-up after someone cancels.\nTest and iterate ways to improve save rate while keeping the experience clear and compliant.\n\n Involuntary churnOwn the strategy to reduce churn from payment failures and expired cards, partnering with finance, engineering, and payment providers on retry logic, card updater services, and payment options.\nBuild payment recovery communications that prompt subscribers to update their payment details before and after a failure.\n\n 5+ years in retention marketing, including direct ownership of retention for a subscription product.\nA track record of moving churn, save rate, or lifetime value through testing.\nExperience with owned channels (email, push, SMS, in-app), cancellation flows, or payment recovery.\nComfort with data and experience partnering with product and engineering to ship experience changes.\nExpectations\nBecome an expert quickly. Learn the subscription business, customers, and metrics inside and out.\nLead with impact. Bring creative ideas that drive measurable results.\nBe resourceful. Use partners across data, research, product, and international.\nCreate clarity. Keep teams aligned through simple plans and crisp communication.\nMove with urgency and focus. Prioritize what matters and adjust as you learn.\nRaise the bar. Own outcomes, collaborate with low ego, and use AI to amplify impact.\n A Quick Note Before You Apply…\nCricut is in a powerful chapter of transformation. We’re evolving fast-refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person-but it’s not for everyone.\nWe’re looking for A-players -people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.\nHere’s what makes someone a great fit for this role (and for this moment at Cricut):\nYou have a bias for urgency.\nYou don’t wait for perfect clarity to take action-you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.\nYou set high standards-especially for yourself.\nYou’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.\nYou stay focused when things are moving fast.\nYou can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.\nYou collaborate like a pro.\nYou elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output-and your team loves working with you.\nWhat to Do Next:\nPlease attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!\nAt Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. 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