{"id":2651598,"url":"https://alion.io/job/crosby-growth-lead","title":"Growth Lead","company":{"id":63456,"name":"Crosby","domain":"crosby.ai","url":"https://alion.io/company/crosby","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":88,"open_postings":24,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":165000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Cursor","optional":false},{"name":"Human-in-the-Loop","optional":false}],"status":"live","first_seen_at":"2026-10-15T19:07:33Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-11-02T14:18:37Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":17},"description":"About Crosby\nCrosby is built on a simple conviction: a great legal system is the watermark of a great society - and the best legal work comes from combining human expertise with the right technology, not replacing one with the other.\nCrosby is the first AI-native law firm, helping ambitious companies like Cursor, Ramp, and Cognition sign commercial contracts faster.\nLegal work is both art and science, and we're mapping the frontier between the two - codifying what can be systematized, amplifying human judgment where it matters most. That's why the right way to bring AI into law isn't to sell software and walk away. It's to own the outcome together: higher-quality work, delivered faster. We build proprietary tools and human-in-the-loop workflows that change what's possible for corporate legal teams.\nCrosby was founded by Ryan (Stanford Law, Cooley, startup GC) and John (Penn, first 15 engineers at Ramp). Help us transform one of society's most important industries.\nAbout the role\nBuild the growth motion at Crosby by helping us turn raw demand into a scalable system. We are building a third type of company: neither software nor services, but a neofirm. We are rethinking tech’s growth playbook, keeping what works for our business, and dropping what is brand detractive.\nYou’ll own the strategy and execution that drive pipeline growth across channels: mapping our potential buyers, brainstorming creative ways to get in front of them, and constantly thinking about how to improve conversion at every step of the funnel. You’ll productize the channels that are working for us, build a single source of truth for our funnel, fix the issues our funnel reveals, and experiment to develop the investment case for strong channels we aren’t running yet.\nWhat you'll do\nPartner closely with sales to build a repeatable outbound motion: draft a prioritized target list, messaging, and sequencing; automate other ancillary touchpoints like gifting and event invites\n\nPaid channels: figure out a brand accretive way to use paid channels like ads to drive awareness among buying committees\n\nExperiment: come up with and execute endless campaigns to test new channels and messaging that can drive pipeline and conversion; cut the losers and double down on the winners\n\nHelp drive ROI at events & conferences: measure ICP and TAM overlap to prioritize conferences and dinner invites; partner with events lead to build a machine to send event invites, automate follow ups, and measure ROI\n\nAnalytics: track campaign performance, analyze funnel data, and own ways insights from this data can be immediately used to drive pipeline or improve funnel conversion\n\nWho you are\n2-6 years experience leading growth at a startup building marketing channels from 0-1 and scaling marketing channels from 1-10\n\nCreative enough to come up with experiments, and analytical enough to measure what's working\n\nHigh agency: you take a broad mandate and get it done. You see an opportunity in the funnel math in the morning and ship a new campaign to take advantage of it by the afternoon.\n\nWilling to test unconventional ideas.\n\nGreat judgment: you know that Crosby is building a trusted brand as a law firm, and know the line between creative, eye-catching campaign and an idea that is harmful to our brand and goals\n\nAnalytical: you own CAC, conversion, activation, and payback by channel. You build the dashboards, track the funnel, and read the cohorts by yourself.\n\nLow ego: you know that the best way to test hypotheses is by sending the email or building the ad creative yourself. No task is beneath you.\n\nYou move quickly, communicate clearly, and thrive in ambiguous, fast-paced environments.\n\n Equal Opportunity\nCrosby is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.\nBackground checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the New York City Fair Chance Act.\nPursuant to New York Labor Law Section 194-b, the US Pay Range for this position is listed in the job post. 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