{"id":2651467,"url":"https://alion.io/job/crslearn-website-content-and-ppc-specialist","title":"Website Content and PPC Specialist","company":{"id":4416493,"name":"Center for Responsive Schools","domain":"crslearn.org","url":"https://alion.io/company/crslearn","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Turners Falls, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":59000,"max_usd":106000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1306},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe XD","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"Instagram","optional":false},{"name":"JavaScript","optional":false},{"name":"LinkedIn","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Python","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-02T15:00:51Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-26T09:51:02Z","board_verified":true,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"POSITION SUMMARY\nThere is no remote or hybrid option for this position. Requires regular face-to-face meetings and interactions and serves as the on-site liaising and interactions with in-person team members.\nThe Website Content and PPC Specialist works closely with supervisor and other stakeholders to plan and execute on daily organization, placement and publishing of website content ensuring it is accurate, intuitive and moves a customer through the ecommerce shopping journey. Engages with the website to improve key word search and organic SEO\nResponsible for the daily execution of paid advertising for search engine and social media campaigns and for the Google Merchant and Meta catalogs.\nServes as the central point of contact for the marketing CRM (HubSpot) ensuring contact data and email campaigns are implemented according to policy and plan in order to maintain CRM health and ensure excellent implementation for both marketing and transactional emails.\nThere is no remote or hybrid option for this position. Requires regular face-to-face meetings and interactions and serves as the on-site liaising and interactions with in-person team members.\nPRIMARY DUTIES AND RESPONSIBILITIES\nWebsite Site Map, Content Organization and Ecommerce User Experience\nWorks in collaboration with supervisor and other stakeholders to manage, organize, update, and publish digital content on the website to ensure it stays accurate, engaging, and moves the customer through the ecommerce journey.\nPlans, organizes, and manages the structural hierarchy and page layout of a website\nEnsure the site-map is continuously updated and list every main page, category, and sub-page needed for a build or redesign.\nEnsures there is a clear tree structure so users and search engines can easily navigate the site.\nEnsures the live blueprint is shared with designers, content writers, and developers to maintain website taxonomy integrity.\nUses the site-map as central to search engine advertising and SEO improvements\nEnsures the website content is accurate and error free.\nWorks closely with website administrator as required.\nGoogle Ads and Google Merchant Center Paid Advertising\nWorks closely with supervisor and team to plan, create and manage paid ad campaigns on platforms like Google and Bing Ads with the goals to bring targeted traffic to a website, increase leads or sales, and ensure that advertising budgets are used effectively.\nManages product feeds and optimizes Google Merchant Center account in order to driving e-commerce growth.\nSetup, maintain, and troubleshoot product data feeds to ensure accurate catalog listings and error-free presentations.\nBuilds, targets, and runs paid Google advertising campaigns.\nResearch keywords; collaborate to write ad copy, set up campaigns, and track performance for results.\nRegularly test and refine ads, keywords, and targeting settings to enhance performance; use A/B testing to compare ad variations, adjust bids based on performance data, and work closely with supervisor to implement optimization tactics to achieve desired outcomes.\nEnsures compliance with Google Merchant Center guidelines, policies, and best practices to prevent item disapprovals or account suspensions.\nAdd relevant keywords, meta descriptions, and alt text to boost search engine rankings\nMonitors Google ad campaign progress and tracks daily or weekly Key Performance Indicators (KPIs) like clicks, conversions, and spend pacing.\nSocial Media Marketing and Advertising Coordination\nIn alignment with overall social media strategy, builds, targets, and runs paid social media advertising campaigns based upon established campaign goals.\nMonitors and optimizes paid social media ad campaigns on a daily basis including managing budget pacing, and audience targeting.\nSetup and launch targeted paid ads on platforms like Facebook, Instagram, LinkedIn, and YouTube.\nTrack key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).\nA/B Testing, run split tests on ad creatives, copy, formats, and audience segments to improve performance.\nEffectively implement audience targeting in the campaigns to reach specific demographic and behavioral groups.\nPartner with graphic designers and copywriters to build engaging ad visuals and compelling copy and content for advertising.\nProvide weekly (or as required) reporting on ad performance.\nCRM Management and Coordination\nManage contact lists, segmentation, and database organization in HubSpot CRM.\nResponsible for coordinating the daily flow of emails with internal teams and external vendors as required.\nWorks closely with supervisor to build, monitor and maintain contact management policy.\nWorks closely with supervisor to build, schedule, and deploy email campaigns in HubSpot.\nCreate and maintain automated email workflows and drip campaigns.\nUpload creative assets and ensure campaign quality assurance.\nWork with stakeholders to monitor email performance and assist with optimization efforts.\nEmploy a consistent best-practice approach and provide expertise for creating email, including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA compliance.\nWork closely with internal team to effectively deploy all emails\nPull analytics reports measuring email performance as required.\nEnsures that the email schedule is maintained and monitored.\nOther\nOther related duties as assigned by supervisor.\nSupport website and other system integration as needed\nAssist with various marketing projects and administrative tasks to support overall marketing objectives.\nParticipates in regular face-to-face planned and impromptu planning meetings.\nStrong understanding (or willingness to learn expeditiously) of standard business operations and processes.\nProactively addresses challenges, seeking opportunities for continuous improvement.\nOther duties or responsibilities are assigned.\nMinimum Qualifications\nBachelor of Science in Communications, Marketing and User Experience Design (BS in UXD) or related fields.\n1+ years of relevant professional experience.\nProficient knowledge, skill, and ability and able to quickly develop mastery in website content management, including site-map and webpage taxonomy organization and website user experience and administration for ecommerce.\nProficient knowledge, skill, and ability and able to quickly develop mastery in setting up and managing search engine and social media paid advertising based upon marketing and sales goals and implementing SEO and retargeting tactics for improving organic and paid search engine outcomes.\nProficient knowledge, skill, and ability and able to quickly develop mastery in setting up and managing Google Merchant and Meta catalogs for A+ advertising.\nProficient knowledge, skill, and ability and able to quickly develop mastery in CRM coordination and management.\nProficient use of design tools and technologies, such as HTML5, CSS3, Adobe XD, InDesign, JavaScript, Python.\nKnowledge of and ability to quickly develop Google analytics proficiency for analyzing user behavior and traffic.\nFamiliar with Google Tag Manager and Meta Pixels and basic landing page optimization.\nProficient in productivity software (i.e., Microsoft Office, G-Suite), but particularly spreadsheet applications (Excel/Google Sheets), and data analysis.\nAbility to work on a team, within a singular department or cross-departmentally; adapts quickly to changing work demands, requirements or processes.\nHighly organized with strong attention to detail. Able to manage multiple projects and deadlines.\nExceptional planning, organizational, time management, attention to detail and interpersonal skills\nExcellent communication skills, including effective writing, speaking, and listening.\nTakes initiative and welcomes supervision; readily receives and applies feedback.\nRegular, reliable and punctual attendance.\nDisposition is consistently professional, cooperative, and collegial as evidence by workplace maturity, composure, perspective, transparency, reliability, integrity and trustworthiness.\nCaring for and commitment to the vision, mission, and welfare of CRS.\nMust be able to work and thrive in an open suite, highly collaborative environment.\nPhysical Requirements\nAble to remain seated to use a computer or talk on phone for up to 8 hours/day with breaks and lunch.\nMust be able to lift, push, pull or carry up to up to 30 lbs.\nRare travel or weekend work may be required.\n.","description_format":"text","description_chars":8512,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Travel & Tourism","Travel Technology"],"lifecycle":[{"event":"open","at":"2026-10-15T21:53:46Z"}],"visa":[],"liveness":{"score":53,"band":"ok","label":"Likely open","p_open":1,"p_active":0.712,"p_room":0.75,"age_days":23,"expected_fill_days":28,"reasons":["conf:0","win:late","comp:junior"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/crslearn-website-content-and-ppc-specialist","json_url":"https://alion.io/job/crslearn-website-content-and-ppc-specialist.json","meta":{"generated_at":"2026-10-26T12:22:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16855,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4416493},"rest":"https://alion.io/mcp/rest/get_company?id=4416493"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcrslearn-website-content-and-ppc-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcrslearn-website-content-and-ppc-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcrslearn-website-content-and-ppc-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/crslearn-website-content-and-ppc-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcrslearn-website-content-and-ppc-specialist"}]}