{"id":2505624,"url":"https://alion.io/job/crunchyroll-director-lifecycle-technology-operations","title":"Director, Lifecycle Technology & Operations","company":{"id":40459,"name":"Crunchyroll","domain":"crunchyroll.com","url":"https://alion.io/company/crunchyroll-news","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":18,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":31,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States","Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":195000,"max":205000,"currency":"USD","period":"year","gross":null,"usd_annual":205000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Incident Management","optional":false}],"status":"live","first_seen_at":"2026-10-06T00:44:16Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-15T13:40:42Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"About Crunchyroll\nFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.\nJoin our team, and help us shape the future of anime!\nAbout the role\nAs the Director, Lifecycle Technology & Operations, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale.\nYou will oversee global Lifecycle Operations while serving as the primary Lifecycle business owner for our customer engagement and orchestration platform and the broader technology and data ecosystem that powers customer engagement. Today, Braze sits at the center of that ecosystem. You will define platform strategy and stewardship; journey and campaign operations; customer data and audience capabilities; personalization and decisioning; governance; automation; capacity; and partner delivery. This will build capabilities that can scale globally while supporting the needs of individual regions and markets.\nSitting at the intersection of Lifecycle Marketing, Marketing Technology, Data, Product, and Operations, this role combines ownership of the technical foundation that powers Lifecycle with leadership of the operating model that brings it to life. You will partner closely with Marketing, Martech, Product, Engineering, Data Engineering, Analytics, and regional teams, serving as the connective tissue among customer strategy, platform capabilities, data, and execution.\nYou will bring strong operational leadership with meaningful technical depth and experience operating at a global scale. You will help build the next stage of Lifecycle Marketing by building a high-performing global operation, shaping the Lifecycle technology roadmap, evolving our customer engagement and orchestration capabilities, diagnosing data and platform issues, and creating processes that enable global strategies to be efficiently localized across markets, languages, channels, and regulatory environments. \nCore Areas of Responsibility\nLifecycle Technology & Platform Leadership\nServe as the primary Lifecycle business owner and technical subject-matter expert for Braze and the broader Lifecycle technology ecosystem, with deep working knowledge of Braze Canvas and campaign architecture, Liquid, Catalogs, Connected Content and API integrations, segmentation, personalization, experimentation, channel configuration, and AI-enabled decisioning and orchestration capabilities; own platform strategy, governance, configuration standards, roadmap priorities, tooling, consumption, and ongoing platform health.\nPartner directly with Martech, Product, Engineering, and Data Engineering to define and operationalize the events, attributes, APIs, data contracts, and integrations required to build trigger-based Lifecycle journeys in Braze, including API-based ingestion and utilization of content and metadata to power real-time, contextually relevant intervention messaging across global and regional teams.\nServe as Lifecycle’s dedicated partner to the Braze Technical Account team, leading enhancement discovery, technical recommendations, platform adoption, and roadmap planning; translate emerging Braze and AI capabilities into prioritized use cases and regularly share roadmap implications, recommendations, and enablement guidance with cross-functional Lifecycle Directors and Leadership.\nEstablish best practices for journey architecture, event-driven messaging, segmentation, channel orchestration, experimentation, personalization, and reusable platform capabilities.\nMaintain a strong understanding of how our customer engagement and orchestration platform connects to Product, customer data platforms, content systems, analytics, reporting, and downstream destinations, and identify opportunities to improve or simplify the ecosystem.\nGlobal Lifecycle Operations\nLead the global operating model supporting Lifecycle teams and programs across regions and markets, including subscription journeys and automations, regional marketing, ecommerce, games, manga, theatrical, events, and the broader Crunchyroll fan ecosystem.\nOwn the end-to-end operational process from intake and prioritization through audience development, campaign and journey build, QA, deployment, monitoring, and optimization.\nBuild scalable campaign and journey operations that allow global strategies and capabilities to be efficiently adapted and localized across markets, languages, channels, and regulatory requirements while maintaining speed, quality, and consistency.\nBuild and continuously improve a flexible delivery model across internal teams, regional resources, agency partners, offshore resources, specialized technical expertise, and automation.\nEstablish clear standards for prioritization, capacity management, development, QA, launch readiness, documentation, incident management, and operational performance-continually improving speed, quality, reliability, and efficiency.\nLifecycle Data, Audiences & Personalization\nOwn Lifecycle Marketing requirements for the events, attributes, audiences, preferences, behavioral signals, content data, and other customer inputs needed to power personalized experiences across markets.\nPartner with CDI, Data Engineering, Martech, Product, and Analytics to identify data gaps, improve signal quality and observability, and prioritize instrumentation and integration needs.\nEnable increasingly sophisticated audience creation, behavioral triggers, content affinity, personalization, decisioning, and next-best-action capabilities that can be applied globally while allowing for regional and market-level relevance.\nTranslate customer and marketing strategies into clear data and technical requirements and help ensure Lifecycle-critical data is reliable, measurable, and fit for purpose.\nGovernance, Automation & Scale\nReimagine and maintain global governance for customer communications, including messaging hierarchy, prioritization, frequency management, consent and preferences, suppression logic, and cross-channel coordination.\nDefine scalable global standards for campaign quality, approvals, deliverability, accessibility, localization readiness, documentation, and operational controls, while accommodating market-specific requirements where needed.\nIdentify and implement practical applications of automation and AI across audience creation, journey development, QA, personalization, content production, workflow management, reporting, and knowledge management.\nContinuously evaluate new platform capabilities and emerging technologies, helping move high-value opportunities from pilots into repeatable, scalable solutions across markets.\nTeam & Cross-Functional Leadership\nBuild, develop, and lead a high-performing Lifecycle Technology & Operations team with strong capabilities across platform enablement, journey development, campaign operations, data quality, and operational governance.\nManage agency and external partner performance across quality, throughput, cost, technical capability, service levels, and continuous improvement, building partners toward greater autonomy and accountability.\nServe as a key connector between global Lifecycle Marketing, regional teams, and technical partners, translating marketing ambition into technical requirements while helping marketers understand platform capabilities, constraints, and opportunities.\nInfluence cross-functional technology and data roadmaps by clearly articulating Lifecycle use cases, customer impact, regional requirements, dependencies, operational needs, and measurable business value.\nIn the role of Director, Lifecycle Technology & Operations, you will report to the VP, Lifecycle Marketing.\nWe are considering applicants for the locations of Los Angeles or Dallas. \nAbout You\nWe get excited about candidates, like you, because...\n12+ years of experience across Lifecycle Marketing Operations, CRM Operations, Marketing Technology, Marketing Operations, customer engagement platforms, or related disciplines within a scaled consumer business.\n5+ years of experience leading teams, complex marketing operations, or technical marketing programs, including management of internal and external resources.\nDemonstrated experience leading Lifecycle, CRM, Martech, or marketing operations across multiple regions and markets, including building global capabilities that support localization, regional requirements, and market-specific execution.\nDeep experience with Braze or a comparable customer engagement and orchestration platform, including journey orchestration, segmentation, behavioral triggers, personalization, experimentation, and multi-channel execution.\nExperience serving as a platform owner, senior business stakeholder, or highly technical operator responsible for how a customer engagement or marketing automation platform is configured, governed, used, and evolved.\nStrong technical fluency across customer data architecture, events, attributes, audiences, APIs, integrations, data pipelines, identity, and data-quality monitoring.\nDemonstrated ability to translate customer and marketing needs into technical requirements, platform capabilities, roadmaps, and scalable solutions.\nExperience partnering closely with MarTech, Product, Engineering, Data Engineering, Analytics, Marketing, and regional teams to deliver new customer-facing and operational capabilities.\nProven experience designing and improving global operating models, including intake, prioritization, resource and capacity management, QA, governance, deployment, and incident management.\nExperience managing agencies, offshore teams, vendors, budgets, and technology or platform investments.\nStrong understanding of customer-contact governance, deliverability, suppression logic, consent and preference management, privacy, and operational risk across complex markets.\nDemonstrated success advancing personalization, automation, experimentation, decisioning, or real-time customer engagement capabilities.\nAbility to move comfortably between marketing, operational, data, and technical conversations and translate complex concepts for different audiences.\nStrong cross-functional leadership, influencing, program management, and problem-solving skills within complex, matrixed, global organizations.\nExperience within streaming, subscription, entertainment, gaming, ecommerce, media, or another high-volume digital consumer business is strongly preferred.\nExperience applying AI or emerging marketing technologies to improve scale, efficiency, or customer experience is strongly preferred.\nPassion for anime, entertainment, or fandom-driven businesses is a plus.\nAbout the Team\nLifecycle Marketing is part of Crunchyroll’s broader Growth organization and is responsible for building deeper, more relevant relationships with fans throughout their journey with Crunchyroll.\nOur team works globally across membership engagement and retention, regional title marketing, ecommerce, games, manga, theatrical, events, and other parts of the Crunchyroll fan experience. We partner closely with Product, Martech, Data, Analytics, Content, and regional teams to connect those experiences through increasingly personalized, data-driven customer communications.\nLifecycle Technology & Operations provides the operational and technical foundation that makes that work scalable, reliable, locally relevant, and increasingly sophisticated across global markets.\nWhy you will love working at Crunchyroll\nIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:\nReceive a great compensation package including salary plus performance...","description_format":"text","description_chars":14627,"description_truncated":true,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible time off","Life insurance","Pet friendly"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Sales & Marketing","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-10-14T07:14:08Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":9,"expected_fill_days":31,"reasons":["conf:4","stale_co","velocity","win:early"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":205000,"is_top_pay":false},"html_url":"https://alion.io/job/crunchyroll-director-lifecycle-technology-operations","json_url":"https://alion.io/job/crunchyroll-director-lifecycle-technology-operations.json","meta":{"generated_at":"2026-10-15T17:16:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26173,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":40459},"rest":"https://alion.io/mcp/rest/get_company?id=40459"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcrunchyroll-director-lifecycle-technology-operations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcrunchyroll-director-lifecycle-technology-operations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcrunchyroll-director-lifecycle-technology-operations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/crunchyroll-director-lifecycle-technology-operations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcrunchyroll-director-lifecycle-technology-operations"}]}