{"id":2505674,"url":"https://alion.io/job/crunchyroll-vp-product-monetization-identity-core-services","title":"VP, Product - Monetization, Identity & Core Services","company":{"id":40459,"name":"Crunchyroll","domain":"crunchyroll.com","url":"https://alion.io/company/crunchyroll-news","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":76,"open_postings":15,"ghost_share":0,"stale_share":0.933,"repost_share":0.067,"time_to_fill_p50_days":30,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Product","role_family":"Product","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States","Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":282700,"max":353400,"currency":"USD","period":"year","gross":null,"usd_annual":353400},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"PCI DSS","optional":false}],"status":"live","first_seen_at":"2026-10-02T20:01:02Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-01T16:55:07Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"About Crunchyroll\nFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.\nJoin our team, and help us shape the future of anime!\nAbout the role\nThe VP Product, Monetization, Identity & Core Services is an executive product leader responsible for the strategy, roadmap, and outcomes of Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services.\nThe role connects the full commercial and access lifecycle: registration, login, account recovery, checkout, payment authorization, subscription management, renewal, retention, and trusted account usage. The leader will build reusable capabilities across products, devices, platforms, markets, and partner channels while balancing fan experience, revenue growth, operational efficiency, security, privacy, and compliance.\nThis role reports to the SVP Product and partners closely with Product, Engineering, Design, Data, Finance, Legal, Privacy, Security, Trust & Safety, Customer Experience, Marketing, and Business Development.\nCore Areas of Responsibility\n1. Monetization and Revenue Growth\nDefine the product strategy for subscription monetization, checkout, pricing, offers, upgrades, downgrades, win-back, cross-sell, and localized payment experiences.\nImprove the end-to-end journey from intent through conversion, activation, renewal, and re-engagement.\nExpand payment-method coverage in strategic markets while preserving a coherent global platform.\nEstablish experimentation and measurement practices that connect product changes to subscribers, conversion, ARPU, retention, and revenue.\nPartner with commercial and regional leaders on market-specific opportunities and scalable global solutions.\n2. Identity, Access, and Account Services\nOwn the vision for unified consumer identity across web, mobile, TV, games, manga, partners, and emerging platforms.\nImprove registration, login, passwordless and OTP access, account recovery, session management, authentication, and cross-platform continuity.\nDefine account, household, profile, consent, and identity models that support fan convenience, personalization, trust, and growth.\nBalance frictionless access with protection against account takeover, credential abuse, unauthorized access, and other identity risks.\nEstablish shared identity services and integration patterns that enable product teams to build consistently.\n3. Payments, Billing, and Financial Reliability\nOwn the product strategy for payment processing, billing, payment-method management, recurring charges, refunds, dunning, retries, account updater capabilities, and payment orchestration.\nImprove payment approval and renewal success while reducing passive churn, payment failures, chargebacks, fraud losses, and finance costs.\nDevelop an intelligent multi-PSP strategy, including routing, tokenization, failover, retry logic, risk-aware decisioning, and payment-method optimization.\nEnable reliable global expansion through localized payment methods, installments, alternative billing models, and partner integrations.\nEnsure payment products meet applicable PCI DSS, privacy, financial, and regional regulatory requirements.\n4. Core Consumer and Commercial Services\nIdentify shared capabilities that should be built once and reused across product domains.\nEstablish clear product ownership for account services, membership and entitlement foundations, wallet capabilities, offers and incentives, consent, and monetization data.\nImprove service reliability, observability, operational tooling, and launch readiness.\nCreate product standards and APIs that reduce fragmentation and increase delivery velocity across teams.\nPartner with Engineering on architecture-adjacent product strategy without assuming ownership of technical implementation.\n5. Trust, Integrity, and Fan Protection\nPartner with Trust & Safety, Security, Legal, Privacy, Finance, and CX to embed protection into identity and monetization journeys.\nSet product requirements for fraud mitigation, chargeback prevention, account protection, payment risk, abuse prevention, and privacy-aware experiences.\nEnsure risk controls are proportional, explainable, measurable, and designed to minimize false positives and fan friction.\nEstablish executive visibility into revenue integrity, account protection, payment health, and customer-impacting incidents.\n6. Product Leadership and Operating Model\nLead and develop a high-performing organization of product leaders and individual contributors across monetization, payments, identity, and core services.\nSet clear ownership boundaries, decision rights, prioritization mechanisms, and outcome-based roadmaps.\nCreate a unified operating rhythm across strategy, planning, execution, launch, measurement, and learning.\nRepresent the portfolio in executive forums and communicate tradeoffs clearly.\nBuild strong partnerships with Engineering and operational functions so platform capabilities are adopted through quality, usability, and measurable value.\nSuccess Measures\nGrowth in paid members, premium conversion, checkout conversion, and revenue.\nImprovement in payment approval, renewal success, and localized payment adoption.\nReduction in passive churn, payment failures, chargebacks, fraud losses, and finance costs.\nImprovement in registration, login, recovery, and cross-platform access success.\nIncreased adoption and reuse of shared identity, monetization, and core services.\nImproved reliability, latency, incident recovery, and operational visibility.\nStrong privacy, compliance, security, and Trust & Safety outcomes.\nHigher product delivery velocity and fewer duplicated or fragmented solutions.\nAbout You\nWe are looking for a product leader who brings:\n10+ years of product management experience, including significant leadership of consumer platforms, subscription products, monetization, payments, identity, or related services.\nExperience leading multiple product domains and senior product managers in a global, high-scale environment.\nA proven record of improving conversion, retention, revenue, payment performance, or consumer platform adoption.\nDeep understanding of subscription economics, payment processing, billing, PSPs, payment orchestration, fraud, identity, authentication, and account systems.\nExperience building reusable platform capabilities across multiple products, devices, markets, and partner channels.\nStrong judgment balancing fan experience, growth, reliability, security, privacy, compliance, and cost.\nDemonstrated ability to influence Engineering, Finance, Legal, Security, Trust & Safety, CX, Marketing, and executive stakeholders.\nStrong analytical ability and experience establishing metrics, dashboards, experimentation, and operating mechanisms.\nExceptional communication, organization-building, and executive decision-making skills.\nPassion for anime, fandom, and creating experiences that help fans join, stay, and return.\nWhy you will love working at Crunchyroll\nIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:\nReceive a great compensation package including salary plus performance bonus earning potential, paid annually.\nFlexible time off policies allowing you to take the time you need to be your whole self.\nGenerous medical, dental, vision, STD, LTD, and life insurance\nHealth Saving Account HSA program\nHealth care and dependent care FSA\n401(k) plan, with employer match\nEmployer paid commuter benefit\nSupport program for new parents\nPet insurance and some of our offices are pet friendly!\n#LifeAtCrunchyroll #LI-Hybrid \nThe Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.\nPay Transparency - Los Angeles, CA\n$282,700—$353,400 USD\nAbout our Values\nWe want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value\nCourage. We believe that when we overcome fear, we enable our best selves.\n\nCuriosity. We are curious, which is the gateway to empathy, inclusion, and understanding.\n\nKaizen. We have a growth mindset committed to constant forward progress.\nService. We serve our community with humility, enabling joy and belonging for others.\n\nOur commitment to diversity and inclusion\nOur mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.\nWe are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\nCrunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.\nQuestions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs\nPlease refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf\nPlease beware of recent scams to online job seekers. 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