{"id":1372776,"url":"https://alion.io/job/crypto-com-crm-manager","title":"CRM Manager","company":{"id":2746,"name":"Crypto.com","domain":"crypto.com","url":"https://alion.io/company/crypto-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":88,"open_postings":11,"ghost_share":0,"stale_share":0.273,"repost_share":0,"time_to_fill_p50_days":101,"computed_at":"2026-09-29T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":33000,"max_usd":89000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1562},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Machine Learning","optional":false},{"name":"Rest API","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-28T03:19:58Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-09-29T19:37:46Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Crypto.com is seeking a CRM Manager to lead the strategy and execution of cross-channel communications across our product verticals. Key functions will include driving platform retention, engagement, onboarding, and usage metrics, via channels including but not limited to push notifications, email, in-app etc.\nThe CRM Manager will work closely with Marketing, Product, Creative, Legal, Compliance, and MarTech teams to deliver campaigns that are timely, compliant, and audience-right. The CRM Manager must demonstrate a deep understanding of the company's products and the customer lifecycle, identify consumer touchpoints, and develop actionable strategies to meet business objectives and customers' needs. The ideal candidate should possess strong leadership and communication skills, be highly organized and detail-oriented, embrace AI as a force multiplier, and be capable of managing multiple projects and workstreams simultaneously in a fast-moving, cross-functional environment.\nResponsibilities\nOwn lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.\n\nDesign and execute end-to-end marketing automation - from segmentation and journey architecture through to delivery, measurement, and iteration - across email, push, in-app, and in-browser channels.\n\nDevelop deep ownership of the CRM tech stack - including segmentation logic, channel configuration, data flows, and automation architecture - to operate effectively and surface improvement opportunities.\n\nPartner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.\n\nWrite and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.\n\nLeverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.\n\nApply CRM best practices in personalization, A/B testing, journey design, and attribution - continuously raising the bar on execution quality and measurable impact.\n\nLeverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.\n\nOwn campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.\n\nCollaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.\n\nCoordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.\n\nDevelop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).\n\nRequirements\nMinimum 4-6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.\n\nHands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.\n\nTechnical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.\n\nFamiliarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.\n\nStrong command of CRM setup and operations - segmentation architecture, channel logic, data integration, and automation flows.\n\nAnalytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.\n\nDemonstrated interest in applying AI tools to CRM workflows - content generation, predictive segmentation, send-time optimization, or operational automation.\n\nSolid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.\n\nStrong organizational skills - able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.\n\nStrong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.\n\nKnowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.\n\nExperience in a regulated industry (crypto, fintech, gaming) is a strong advantage.","description_format":"text","description_chars":4561,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Hong Kong","iso":"HK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cryptocurrencies","Crypto Exchanges","Crypto Payments","Crypto Wallets"],"lifecycle":[{"event":"open","at":"2026-09-28T04:37:25Z"}],"liveness":{"score":99,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.993,"p_room":1,"age_days":1,"expected_fill_days":101,"reasons":["conf:1","wave","velocity","win:early"],"computed_at":"2026-09-29T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/crypto-com-crm-manager","json_url":"https://alion.io/job/crypto-com-crm-manager.json","meta":{"generated_at":"2026-09-30T01:47:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1375,"day_limit":5000,"remaining_today":3625,"minute_limit":60,"resets_at":"2026-10-01T00:00:00Z"}}}