{"id":3284043,"url":"https://alion.io/job/crypto-com-crm-martech-email-ops-manager-3","title":"CRM MarTech & Email Ops Manager","company":{"id":2746,"name":"Crypto.com","domain":"crypto.com","url":"https://alion.io/company/crypto-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":86,"open_postings":14,"ghost_share":0,"stale_share":0.571,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"GDPR","optional":false},{"name":"SQL","optional":false},{"name":"Machine Learning","optional":true}],"status":"live","first_seen_at":"2026-10-26T03:39:52Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-29T06:31:26Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role - you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.\nKey Responsibilities\nEmail Operations & Lifecycle Management\nOwn daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs\n\nDesign and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks - built for speed and scalability\n\nWrite and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering\n\nOwn send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders\n\nManage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring\n\nSupport GTM launches for new products and features - translating product briefs into campaign execution at pace\n\nMarTech Strategy & Platform Management\nLead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines\n\nConfigure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability\n\nDefine tracking plans and event taxonomies that capture critical customer behaviours across products and platforms\n\nWrite API requirements and payload specifications for MarTech integrations\n\nBuild and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases\n\nEvaluate emerging MarTech capabilities and provide recommendations for future technology investments\n\nDevelop reporting frameworks that demonstrate business value generated through MarTech and email investments\n\nStakeholder & Process Management\nSupport and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research - proactively pushing back with data when requests won't deliver results\n\nMaintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives\n\nDefine and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy\n\nManage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs\n\nEnsure tracking systems are properly scoped, briefed, and tracked - you hold stakeholders accountable for complete briefs before work begins\n\nAI & Productivity Innovation\nActively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting\n\nOwn the AI productivity roadmap for email & MarTech ops - identify, test, and implement tools that accelerate campaign production\n\nBuild and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts\n\nSupport AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale\n\nRequirements\nMust-have:\n5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment\n\nExpert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar\n\nStrong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic\n\nStrong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis\n\nProven ability to leverage AI tools to accelerate production and problem-solving - this is a must\n\nDemonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs\n\nExceptional organisational skills - systematic approach to documentation, process design, and project management\n\nExcellent stakeholder management and communication skills - able to manage competing priorities across multiple teams\n\nFluent English (written and verbal) is a must\n\nSolid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements\n\nNice-to-have:\nFamiliarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling\n\nExperience with API integrations and writing technical specifications for engineering teams\n\nExperience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)\n\nBackground in Sports, prediction markets, fintech, crypto, trading\n\nExperience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs","description_format":"text","description_chars":5038,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Crypto Exchanges","Crypto Payments","Crypto Wallets"],"lifecycle":[{"event":"open","at":"2026-10-26T17:45:50Z"}],"visa":[],"liveness":{"score":70,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.695,"p_room":1,"age_days":3,"expected_fill_days":55,"reasons":["conf:3","stale_co","wave","velocity","win:early"],"computed_at":"2026-10-29T05:49:05Z"},"pay":{"stated_usd_annual":110000,"is_top_pay":false},"html_url":"https://alion.io/job/crypto-com-crm-martech-email-ops-manager-3","json_url":"https://alion.io/job/crypto-com-crm-martech-email-ops-manager-3.json","meta":{"generated_at":"2026-10-29T09:13:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14016,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2746},"rest":"https://alion.io/mcp/rest/get_company?id=2746"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcrypto-com-crm-martech-email-ops-manager-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcrypto-com-crm-martech-email-ops-manager-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcrypto-com-crm-martech-email-ops-manager-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/crypto-com-crm-martech-email-ops-manager-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcrypto-com-crm-martech-email-ops-manager-3"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3284043}},{"tool":"search_jobs","arguments":{"company":"crypto.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3284043},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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