{"id":980173,"url":"https://alion.io/job/csl-director-hemgenix-marketing","title":"Director, HEMGENIX Marketing","company":{"id":723138,"name":"CSL Limited","domain":"csl.com","url":"https://alion.io/company/csl-5","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":36,"ghost_share":0,"stale_share":0.806,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Operations","role_family":"Operations","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["King of Prussia, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":143000,"max_usd":271000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1623},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-19T00:00:00Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-11-05T16:44:37Z","board_verified":true,"closed_at":null,"days_open":78,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":78},"description":"The Opportunity:\nThe Director of Marketing for HEMGENIX has responsibility for leading the development, advancement and execution of the brand strategy and plan for HEMGENIX in the US, focused on achieving the annual operating objectives. The role has full P&L responsibility for the brand.\nThe Director of Marketing for HEMGENIX is accountable for overall net sales, patient market share goals, patients treated, and treatment site activation. In collaboration with Sales, Healthcare Systems, Business Operations and Medical Affairs, the Director ensures that functional area strategies are aligned with the overall brand and therapeutic franchise strategy.\nThe Director of Marketing for HEMGENIX is responsible for identifying and analyzing gaps in the HEMGENIX treatment journey and ensuring timely and effective implementation of action plans and organizational change.\nThe Director of Marketing for HEMGENIX Liaises with Medical Therapeutic Area Lead, Marketing colleagues, and other key cross-functional stakeholders to ensure that customer needs are efficiently supported. Must be able to work independently with minimum guidance from the Executive Director while being able to influence cross-functional partners.\nThe Role:\nDevelops marketing strategies, plans and marketing activities for HEMGENIX.\n\nRecommends and drives the alignment of resources and initiatives to achieve current and long-term product objectives.\n\nApplies innovative and competitive strategies to the development of marketing plans.\n\nAccountable for the development of customer segment specific value propositions and the appropriate marketing strategies that will drive effective messaging to deliver these value propositions.\n\nAccountable for proactive management of marketing activities to assure compliance with internal Company and external requirements\n\nLeads development, presentation, implementation, and measurement of the annual marketing strategic plan for HEMGENIX and manages the complex variables that impact the successful execution of the plan, leveraging a solutions-oriented mindset to make complex solutions simple.\n\nPrioritizes and manages work to ensure resources are focused on key initiatives.\n\nActively partners with key stakeholders in medical affairs, sales, healthcare systems and business operations to align organizational plans to the brand plan and proactively improves cross-functional engagement and collaboration.\n\nLiaises with Payer Channel Marketing and the Market Access Accounts team to develop and advance the HEMGENIX managed care contracting, access and pull through strategy.\n\nResponsible ensuring patients have open and viable access to HEMGENIX.\n\nSupports the development of the patient strategy and execution plan leveraging insights gained from market research and advisory boards.\n\nEnhances patient segmentation, profiles, and clear communications plans to drive desired patient behaviors.\n\nDevelops and manages partnerships with Patient Advocacy Groups to support patient education.\n\nSupports the development of HCP and Hemophilia Treatment Center strategies and execution plans through insights gained from market research and advisory boards.\n\nEnhances HCP segmentations, profiles, and clear communications plans to drive desired HCP behaviors.\n\nSupports stakeholder segmentation and targeting in collaboration with field sales and business operations.\n\nResponsibility for defining and driving the Hemophilia B portfolio strategy by collaborating across the Coagulation franchise and achieving CSL objective of being the clear leader in the Hemophilia B market.\n\nBuild and leverage effective and productive working relationships with key External Customers, including HCP thought leaders, patient advocacy groups and professional societies that are stakeholders in the treatment of hemophilia-B.\n\nDevelops and manages effective agency relationships in support of key initiatives.\n\nManages agency partners to deliver on brand and customer needs in support of brand objectives.\n\nCollaborate with and support HEMGENIX SPM’s to ensure alignment to brand objectives and empower team members’ accountability and decision making with tactical execution and ensuring alignment to brand strategy.\n\nIdentify and address clinical and operational barriers ensuring brand success.\n\nSkills and Experience:\nBachelors' degree in business/marketing, life sciences or healthcare discipline; MBA degree preferred.\n\n10+ years' experience in healthcare, with 6-8 years' commercial marketing experience in pharmaceutical/ biotech or relevant industry leading new product launch(s).\n\nInstitutional expertise and/or Buy & Bill experience are beneficial.\n\nAbout CSL Behring\nCSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.\nCSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.\nTo learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.\nOur Benefits\nFor more information on CSL benefits visit How CSL Supports Your Well-being | CSL.\nYou Belong at CSL\nAt CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.\nTo learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging\nEqual Opportunity Employer\nCSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.","description_format":"text","description_chars":6563,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Vaccines","Biologics & Biosimilars"],"lifecycle":[{"event":"open","at":"2026-09-16T20:45:33Z"},{"event":"close","at":"2026-09-24T02:27:09Z"},{"event":"reopen","at":"2026-10-10T18:48:46Z"}],"visa":[],"liveness":{"score":15,"band":"cold","label":"Long shot","p_open":1,"p_active":0.541,"p_room":0.28,"age_days":78,"expected_fill_days":32,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/csl-director-hemgenix-marketing","json_url":"https://alion.io/job/csl-director-hemgenix-marketing.json","meta":{"generated_at":"2026-11-05T19:00:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25430,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":723138},"rest":"https://alion.io/mcp/rest/get_company?id=723138"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcsl-director-hemgenix-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcsl-director-hemgenix-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcsl-director-hemgenix-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/csl-director-hemgenix-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcsl-director-hemgenix-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":980173}},{"tool":"search_jobs","arguments":{"company":"csl.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":980173},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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