{"id":3166166,"url":"https://alion.io/job/custom-ink-crm-marketing-coordinator","title":"CRM Marketing Coordinator","company":{"id":1776456,"name":"Custom Ink","domain":"customink.com","url":"https://alion.io/company/customink-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Administrative","role_family":"Administrative","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["New York, United States","Washington, United States","Detroit, United States","Minneapolis, United States","United States"],"countries":["US"],"hiring_countries":["US","CZ"],"hiring_countries_total":2,"salary":{"min":50000,"max":63000,"currency":"USD","period":"year","gross":null,"usd_annual":63000},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"ChatGPT","optional":true},{"name":"Copilot","optional":true},{"name":"OpenAI Codex","optional":true}],"status":"live","first_seen_at":"2026-10-23T17:26:33Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-29T00:19:54Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Custom Ink is so much more than a t-shirt company. We’re a team of creative individuals who empower our customers to create the perfect custom apparel for their groups through an innovative and easy-to-use website and at multiple store locations throughout the country. We are also committed to community, empathy, diversity, and equity. Our end goal is for all Inkers to feel a deep sense of belonging.\nWe are always looking for great people to join our team, and with locations and stores opening across the country, there are new opportunities all the time. Headquartered in Fairfax, Virginia with offices in Dallas, Texas; and Prague, Czech Republic, with 500+ team members across the world. We have both location-focused and work-from-home jobs.\nOverview:\nWorkstyle: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include:AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.\n\nReports to: CRM Marketing Manager\nTravel Expectations: Minimal travel; will be determined by business needs and may include occasional trips for key meetings, collaboration opportunities, or area-connected events.\nPhysical Requirements/Demands: This is a primarily sedentary, home-based role that requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves regular use of standard office equipment, such as a computer, keyboard, mouse, and telephone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.\nApplication Period Disclosure: We are accepting applications for this role for the next 48 hours. We encourage interested candidates to apply as soon as possible for full consideration.\nWhat we’re looking for:\nAre you a detail-oriented, data-curious marketer who believes in the power of custom swag? In this role, you’ll be part of our CRM Marketing team to help us deliver engaging, personalized experiences that ignite a sense of belonging and connection for our customers. You'll be a key player in our mission to help people express what brings them together, one custom product at a time.\n1-3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.\nFamiliarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce\nUnderstanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.\nA basic understanding of customer segmentation, personalization, and testing methodologies.\nDemonstrated ability to pull reports and analyze data to surface key insights.\nExcellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.\nHands-on experience with Canva and a foundational understanding of design principles are a strong plus.\nA bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred. \nWho this role isn't for:\nThe High-Level Strategist: If you prefer designing long-term, overarching marketing strategies rather than getting hands-on with daily email, SMS, and Direct Mail campaign execution, this role won't be a fit.\nThe Data-Averse Creative: While this role supports creative campaigns, it relies heavily on analyzing reports, A/B testing, and maintaining CRM segments. If you prefer to avoid the numbers and data platforms, you'll likely struggle here.\nThe Lone Wolf: You will constantly partner with internal teams like Site and Sales to gather insights and draft creative briefs. If you prefer working completely independently without frequent cross-functional collaboration, this environment might be frustrating.\nWhat you’ll do:\nCampaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform.\nCustomer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.\nReporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends. Your work will contribute to our ongoing efforts to optimize the customer journey.\nCross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.\nTesting Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.\nHow you’ll be measured:\nIncreased efficiency, accuracy, and quality of campaign execution.\nTimely delivery of campaign performance components and reporting.\nContributions to improved CRM targeting and segmentation strategies.\nCross-functional collaboration that ensures customer-centric thinking is embedded across all marketing initiatives.\nHow you’ll make a difference:\nAs a CRM Marketing Coordinator, your meticulous attention to detail and dedication to the customer experience will be at the heart of our marketing efforts. You’ll directly support the execution of campaigns that help customers celebrate milestones, unite teams, and build communities. Your work will ensure that every message we send is timely, relevant, and helps strengthen the connection our customers feel to the Custom Ink brand.\nCompensation:\nCustom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations.\nFor this salaried, exempt position, the pay range is $50,000-$63,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. \nThe perks!\nGenerous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. \nComprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. \nEmployee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. \nFamily-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits. \nFinancial Wellness: Build for the future with our 401(k) plan featuring company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to help you manage life’s financial moments. \nProfessional Development: Grow your career with access to training programs, certifications, and tuition assistance.\nCustomInk, LLC (\"Custom Ink\") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.\nCustom Ink's Core Values - Golden Rule, Ownership, and Innovation - are the foundation of who we are. An encompassing value is Trust. We trust our team members 100% and expect trustworthiness and honesty in return. With that, all offers of employment with Custom Ink will be contingent upon the satisfactory completion of a criminal background check. Please note that prior conviction does not automatically rescind an offer of employment. Such a determination is made by Custom Ink on a case-by-case basis and will be made in accordance with applicable local, state, and federal law.\nWe’re excited for your upcoming interview and want to share CustomInk’s policy on using artificial intelligence (AI) tools during the process.\nYou may use AI tools (e.g., ChatGPT, GitHub Copilot, OpenAI Codex, Amazon CodeWhisperer, etc.) for assessment or take-home exercises, as long as the work you submit represents your own understanding and abilities.\nHowever, AI tools may not be used during live interviews to generate, draft, suggest, or influence your responses. All interview answers must be your own original work.\nIf you require assistive technology as a disability accommodation, please notify  in advance so we can consider appropriate, legally compliant accommodations.\nCustom Ink provides accommodation so that qualified disabled applicants may participate in our selection process. To ensure full consideration, please reach out to share details of your reasonable accommodation request related to applying for a specific job opening by emailing our Recruiting Team.\nCustom Ink is an E-Verify participant in certain locations as required by law. To learn more about E-Verify, please visit www.dhs.gov/E-Verify.\nCustom Ink es participante de E-Verify en ciertas ubicaciones según lo exige la ley. 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