{"id":2848652,"url":"https://alion.io/job/cybersheath-demand-generation-manager","title":"Demand Generation Manager","company":{"id":673989,"name":"CyberSheath","domain":"cybersheath.com","url":"https://alion.io/company/cybersheath","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Reston, United States","United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":90000,"max":125000,"currency":"USD","period":"year","gross":null,"usd_annual":125000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"FedRAMP","optional":true},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-10-19T12:08:55Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-20T08:50:40Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"CyberSheath Services International LLC is a rapidly growing Managed Services Provider primarily focused on providing Cybersecurity services to the Defense Industrial Base (DIB). We are excited to be expanding our staff due to our growth and are looking to add a Marketing Generalist to our team! \nCyberSheath integrates compliance and threat mitigation efforts and eliminates redundant security practices that don’t improve and, in fact, may weaken an organization’s security posture. Our professionals tell clients where to stop spending, where to invest, and how to take what they are already doing and integrate it in a way that delivers improved security. \nSuccessful candidates for CyberSheath are self-motivated, think out of the box, work, and solve issues independently. Additionally, our most successful people are self-starters and willing to put on many hats in order to succeed. CyberSheath is fast-growing and seeks candidates who want to be part of our upward trajectory. \nPosition Overview\nThe Demand Generation Manager will own the strategy, execution, measurement, and optimization of multichannel demand-generation programs. This role will be responsible for converting CyberSheath’s market expertise into awareness, engagement, qualified demand, sales opportunities, and measurable pipeline contribution.\nThe ideal candidate combines B2B demand-generation expertise with strong campaign operations, content instincts, analytical rigor, and the ability to collaborate closely with Sales, subject-matter experts, external partners, and marketing leadership. They are equally comfortable developing a quarterly campaign plan, writing campaign briefs, launching a webinar nurture sequence, analyzing funnel performance, and recommending changes based on data.\nKey Responsibilities\nDemand Generation Strategy\nDevelop and execute a scalable, full-funnel demand-generation strategy aligned to CyberSheath’s revenue objectives, ideal customer profile, priority verticals, buyer personas, and sales motions.\nBuild integrated campaign plans that create awareness, capture demand, nurture prospects, accelerate opportunities, and support expansion or cross-sell opportunities.\nDefine targeted campaigns for key audiences, including DIB owners and executives, CISOs, CIOs, IT directors, compliance leaders, security practitioners, contracts leaders, and operations stakeholders.\nTranslate complex compliance and security topics into clear, buyer-centered messaging that emphasizes business outcomes, risk reduction, contract readiness, operational continuity, and long-term compliance readiness.\nEstablish campaign themes and content pillars around CMMC 2.0, NIST SP 800-171, DFARS, CUI protection, compliance gaps, assessments, remediation, managed services, and secure federal enclave offerings.\nPartner with executive leadership and subject-matter experts to identify timely market opportunities, regulatory developments, customer pain points, and thought-leadership angles.\nCampaign Development and Execution\nPlan, launch, manage, and optimize integrated campaigns across email, paid media, organic social, webinars, virtual events, field events, partner marketing, landing pages, content syndication, retargeting, and other relevant channels.\nBuild campaign journeys for prospects at different stages of maturity, from early awareness of CMMC requirements through active evaluation of compliance solutions.\nDevelop campaign briefs that define target audience, objective, message, offer, channels, assets, timeline, budget, success metrics, and follow-up requirements.\nCoordinate the creation of campaign assets, including landing pages, email sequences, advertisements, webinar materials, reports, checklists, guides, case studies, customer stories, and sales enablement materials.\nManage campaign calendars and ensure programs launch on time, meet quality standards, and align with broader company priorities.\nRun A/B tests across audiences, messaging, subject lines, offers, landing pages, calls to action, creative, and channels to improve conversion and efficiency.\nSupport event and webinar demand generation before, during, and after programs, including registration strategy, promotional plans, attendance conversion, follow-up nurture, and opportunity acceleration.\nLead Management and Lifecycle Marketing\nPartner with Sales leadership to define and maintain lead-management processes, including lead stages, lead scoring, routing, qualification criteria, service-level expectations, and feedback loops.\nBuild and optimize nurture programs that educate prospects, establish CyberSheath’s credibility, and move accounts toward sales engagement.\nSegment audiences based on company profile, role, compliance maturity, engagement history, intent signals, customer lifecycle stage, and buyer behavior.\nEnsure leads are routed accurately and promptly, and work with Sales to improve conversion from marketing-qualified lead through opportunity and closed revenue.\nDevelop targeted account-based marketing programs for strategic accounts, named-account lists, high-value verticals, and partner-led opportunities.\nHelp Sales teams engage buying committees with coordinated messaging and content tailored to business, technical, and compliance concerns.\nPerformance Measurement and Optimization\nOwn campaign reporting and provide clear, actionable insights on performance, including engagement, conversion, qualified leads, meetings, opportunities, pipeline, revenue influence, cost per lead, cost per opportunity, and return on marketing investment.\nMonitor funnel health and identify friction points from first touch through opportunity creation and closed-won revenue.\nCreate regular performance reviews for marketing and revenue leadership, translating results into recommendations, priorities, and next actions.\nMaintain disciplined campaign attribution and tracking practices in collaboration with Sales Operations, Revenue Operations, and Marketing Operations.\nUse data to reallocate budget, improve underperforming programs, prioritize high-converting channels, and inform future campaign strategy.\nEstablish benchmarks and operational standards for campaign performance, audience engagement, lead quality, and pipeline contribution.\nCross-Functional Collaboration\nWork closely with Sales to ensure campaigns support active pipeline goals, account priorities, field needs, and market feedback.\nPartner with product, service delivery, customer success, and cybersecurity subject-matter experts to create technically accurate, commercially relevant programs.\nCollaborate with content, creative, digital, operations, and external agency partners to deliver high-quality work efficiently.\nEquip sales teams with campaign context, prospect insights, follow-up guidance, relevant content, and messaging that improves conversion.\nParticipate in regular revenue meetings to share campaign performance, market signals, lead-quality insights, and recommended actions.\nRequired Qualifications\nBachelor’s degree in marketing, business, communications, or a related discipline; equivalent relevant experience will also be considered.\n5+ years of progressive B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign experience.\nDemonstrated success building multichannel campaigns that produced measurable pipeline and revenue impact-not simply lead volume.\nExperience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or regulated-industry solutions.\nStrong knowledge of demand-generation fundamentals, including audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurture strategy, conversion optimization, and attribution.\nExperience using CRM and marketing-automation platforms, such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or comparable systems.\nProficiency with marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools.\nExcellent written, verbal, and presentation skills, with the ability to simplify technical concepts without sacrificing credibility.\nStrong project-management skills, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-moving environment.\nComfortable working cross-functionally and influencing stakeholders without direct authority.\nA practical, test-and-learn mindset with a strong sense of ownership and accountability.\nPreferred Qualifications\nExperience marketing cybersecurity, CMMC, NIST SP 800-171, DFARS, FedRAMP, government contracting, defense technology, or compliance services.\nFamiliarity with the Defense Industrial Base, federal contracting ecosystem, controlled information requirements, or regulated manufacturing and engineering environments.\nExperience marketing managed security services, security assessments, compliance consulting, cloud-based security solutions, or managed IT services.\nExperience with account-based marketing platforms, intent-data providers, webinar platforms, paid media platforms, and sales-engagement tools.\nExperience working in a high-growth, private-equity-backed, consulting, managed-services, or B2B technology environment.\nWorking knowledge of SEO, paid search, LinkedIn advertising, retargeting, content syndication, and conversion-rate optimization.\nExperience managing external agencies, freelancers, vendors, or marketing technology partners.\nWhat Success Looks Like\nWithin the first 90 days, the Demand Generation Manager will develop a detailed understanding of CyberSheath’s services, target customers, sales process, existing marketing programs, conversion data, and go-to-market priorities. They will establish clear reporting, identify quick-win campaign improvements, and launch or refine priority programs.\nOver time, success in this role will include:\nA predictable, measurable demand engine that contributes meaningful qualified pipeline and revenue.\nImproved marketing-to-sales alignment, lead quality, lead follow-up, and conversion rates.\nHigh-performing campaigns that reach and engage DIB organizations with relevant, credible compliance guidance.\nBetter visibility into channel performance, funnel conversion, campaign attribution, and marketing ROI.\nScalable nurture and account-based programs that support long and complex cybersecurity buying cycles.\nStronger market awareness of CyberSheath as a trusted end-to-end cybersecurity compliance partner.\nCore Competencies\nStrategic execution: Connects company growth goals to focused, practical, measurable campaign plans.\nCommercial mindset: Prioritizes pipeline quality, sales outcomes, and revenue impact over vanity metrics.\nTechnical curiosity: Learns complex cybersecurity and compliance concepts quickly and communicates them clearly.\nAnalytical rigor: Uses data to diagnose problems, make decisions, and improve results.\nCustomer empathy: Understands the pressures facing DIB organizations navigating cybersecurity requirements.\nCollaboration: Builds trust with Sales, subject-matter experts, operations, and external partners.\nOwnership: Moves work forward, solves problems proactively, and follows through on commitments.\nAdaptability: Thrives in a changing regulatory and cybersecurity market where urgency, education, and credibility matter.\nWork Environment \nFully remote role, with limited travel to industry events and offsite meetings\nMust be a U.S. citizen residing in the continental United States. \nCyberSheath is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, protected veteran status, among other things, or status as a qualified individual with a disability. \nBudgeted Pay Range\n$90,000—$125,000 USD","description_format":"text","description_chars":11821,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Security","Security Compliance","Managed Security"],"lifecycle":[{"event":"open","at":"2026-10-19T12:19:25Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":36,"reasons":["conf:1","win:early"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":125000,"is_top_pay":false},"html_url":"https://alion.io/job/cybersheath-demand-generation-manager","json_url":"https://alion.io/job/cybersheath-demand-generation-manager.json","meta":{"generated_at":"2026-10-20T10:11:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11130,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673989},"rest":"https://alion.io/mcp/rest/get_company?id=673989"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcybersheath-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcybersheath-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcybersheath-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cybersheath-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcybersheath-demand-generation-manager"}]}