{"id":2689569,"url":"https://alion.io/job/cybit-digital-growth-lead","title":"Digital Growth Lead","company":{"id":4441397,"name":"Cybit","domain":"cybit.com","url":"https://alion.io/company/cybit-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Newcastle upon Tyne, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":45000,"max":null,"currency":"GBP","period":"year","gross":null,"usd_annual":60191},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Copilot","optional":false},{"name":"GA4","optional":false},{"name":"Gemini","optional":false},{"name":"Hotjar","optional":false},{"name":"HubSpot","optional":false},{"name":"LLM","optional":false},{"name":"WordPress","optional":false},{"name":"JavaScript","optional":true},{"name":"Next.js","optional":true},{"name":"PHP","optional":true},{"name":"React.js","optional":true},{"name":"Webflow","optional":true}],"status":"live","first_seen_at":"2026-07-23T00:00:00Z","employer_posted_date":"2026-07-23","last_verified_at":"2026-11-12T23:04:30Z","board_verified":true,"closed_at":null,"days_open":113,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":113},"description":"Job Title: Digital Growth Lead\nLocation: Hybrid, based from our Newcastle office (Cobalt Business Park) or Theale office (Arlington Business Park)\nAnnual salary: Circa £45,000, depending on skills & experience\nAbout Cybit\nPredict. Protect. Perform\nCybit is a trusted partner offering over three decades of technology expertise and specialisms in data analytics, AI, cybersecurity, modern workspace, hybrid cloud, and managed services. Cybit empowers private and public sector organisations to predict change, protect what matters, and perform with confidence.\nAt the heart of Cybit’s approach is a belief that technology should do more than enable operations-it should unlock new opportunities, accelerate growth, and create a positive impact for people, communities, and the planet. By integrating intelligent, secure, and connected solutions, Cybit transforms complexity into clarity, helping clients stay ahead of threats, uncover actionable insights, and optimise performance at every level.\nCybit’s collaborative ethos is reflected in its strong partnerships with leading technology vendors and its commitment to continuous improvement. Every solution is tailored to the client’s unique goals, delivered with integrity, and measured by real-world outcomes. Whether enabling smarter decision-making through data and AI, building resilient digital environments, or supporting sustainable business transformation, Cybit is dedicated to shaping a future where technology is a force for good.\nWhy Join Us?\nBe part of a dynamic, outcome-focused, and people-first team across Berkshire and Newcastle, where talent, ideas, and collaboration are genuinely valued. You’ll have the opportunity to make a real impact on how we deliver technology and how our brand is experienced, while building a meaningful career and helping to create a safer, more resilient future.\nAbout the role\nWe’re looking for a commercially driven Digital Growth Lead to take ownership of how Cybit is discovered, experienced and converted in an AI-driven buying world.\nThis role requires a strong balance of technical skills and commercial awareness.\nThis role sits at the intersection of website, search, AI visibility and conversion. You will have the practical skills and experience to transform the Cybit website into a high-performing revenue engine and ensure we are visible when buyers research problems, solutions and suppliers not just through Google, but through LLM AI platforms such as ChatGPT, Copilot, Gemini, Claude and Google AI Overviews.\nYou’ll be responsible for ensuring that more of the right people find us, understand what we do and how we can benefit their business and choose us as their preferred Technology Partner.\nWhat you’ll be doing\nOwn and optimise the website as a revenue generation platform\nPosition the website as a growth engine that clearly communicates Cybit’s value and differentiation\nOptimise landing pages, site structure and user journeys to improve engagement and conversion\nDrive AI search visibility (core to the role)\nAssess Cybit’s visibility in AI-generated answers, identify competitor advantages and close gaps\nMap how buyers use AI and search to find solutions and suppliers\nOptimise content for AI discovery, citation and user experience\nImprove search and digital discoverability\nStrengthen technical SEO foundations for better performance and discoverability\nIncrease visibility beyond branded search through problem- and solution-led content\nBuild scalable content structures that support long-term growth\nOptimise conversion\nOwn and optimise the end-to-end user journey, using data-driven testing and refinement\nFocus on increasing visitor → lead conversion, not just traffic, through effective UX and CTAs\nStructure content to demonstrate Cybit USP\nCreate clear, buyer-focused content that simplifies complex solutions\nDrive engagement and conversion through effective content pathways and CTAs\nOwn integration and data flow\nManage website integration with HubSpot, Lead Forensics, Sales Navigator, Zoom webinar and CRM systems plus any others identified.\nEnsure seamless lead capture and accurate data flow, deliver visitor insight, reporting and campaign tracking\nDrive measurable growth\nDrive qualified, non-branded traffic, leads and pipeline\nReport on commercial impact, not just channel metrics\nAbout You\nHighly proficient in WordPress, including site structure, performance, plugins and optimisation\nHave a solid understanding of HTML, CSS, and general front-end behaviour\nAre comfortable independently troubleshooting and improving site performance\nUnderstand how technical decisions impact search visibility, user experience and conversion\nAre confident managing integrations with CRM and marketing platforms (e.g. HubSpot)\nComfortable discussing conversion rates and buyer journeys as you are technical optimisation.\nCommercially minded and focused on driving growth, visibility and conversion.\nExperienced in website development, SEO and conversion optimisation.\nData-driven, with the ability to turn insight into action.\nFocused on user journeys and outcomes, not just platforms and features.\nConfident challenging the status quo and recommending the right solutions for the business.\nCurious about AI, how it's changing search and buyer behaviour, and willing to experiment with new approaches.\nComfortable working with tools that help understand user behaviour and drive performance improvements, such as Google Analytics (GA4), Google Search Console, Heatmapping and user behaviour tools (e.g. Hotjar, Microsoft Clarity), conversion tracking and funnel analysis.\nExperience with A/B testing or structured optimisation approaches is highly valuable.\nAbility to assess when different platforms are appropriate and make recommendations accordingly.\nSearch, structure and AI-readiness\nThe website must be built for both human users and machine interpretation, you should have:\nA strong understanding of technical SEO fundamentals\nExperience improving site structure and internal linking, Metadata and indexing and page performance\nFamiliarity with structured content and schema markup (e.g. Schema.org)\nAn understanding of how content clarity, structure and authority influence AI-driven search and answer engines\nWe are particularly interested in candidates who recognise that search is evolving from “keywords and rankings” to “understanding, summarisation and recommendation”\nExperience with the following is highly desirable:\nWebflow - for agile, high-performance, design-led marketing websites\nHubSpot CMS - for tight alignment between website, CRM, automation and lead generation\n Headless CMS platforms (e.g. Contentful, Sanity) - for scalable, API-driven architectures\nFamiliarity with modern front-end approaches (e.g. React / Next.js) is a bonus\nWhat Success Looks Like\nDeliver an industry-recognised digital brand that builds awareness, trust and engagement.\nCreate a website that clearly communicates Cybit’s expertise and value proposition.\nDrive growth in high-intent traffic, conversions, qualified leads and pipeline.\nIncrease Cybit’s visibility in AI-driven search and discovery.\nDeliver a seamless, commercially effective digital experience.\nOwn and execute a clear digital strategy and roadmap focused on innovation, performance and ROI.\nBe well looked after\nHappy people make happy businesses. We have a great range of flexible benefits which helps you to do your best work every day. This includes:\nEnhanced Pension contribution scheme\n33 days annual leave including bank holidays (& the opportunity to buy more if desired)\nHealthcare cash plan\nPrivate Medical Insurance (upon passing probation)\nCompany electric car scheme\nCycle to work scheme\nEmployee assistance programme\nOccupational sick pay\nBirthday day off\nEnhanced family leave\nVolunteering time available\nCybit is passionate about having a diverse workforce by encouraging equality, diversity, and inclusion throughout the business. We have an inclusive environment where employees are encouraged to speak openly about what matters to them. This allows us all to learn and grow together within a safe and respectful environment. 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