{"id":2806176,"url":"https://alion.io/job/cygni-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":3785731,"name":"Cygni","domain":"cygni.com","url":"https://alion.io/company/cygni-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hyderabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8000,"max_usd":20000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-10T06:05:10Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-27T18:34:43Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Job Title: Digital Marketing Manager\nLocation: Hyderabad\nJob Type: Full-time\n“If everything seems under control, you are not going fast enough!”\nAt Cygni Energy, our people are our greatest asset and biggest differentiator. They are passionate about results, and also believe in having a lot of fun along the way.\nOur Business: Incubated at the “Incubation Cell” of IIT Madras, Cygni has emerged as India’s leading storage technology company with established cutting-edge expertise in EV and Energy Storage. We solve challenges of traditional Li-Ion batteries for mass adoption of EVs across 2W and 3W automotive platforms and also have an array of stationary solutions for renewable energy storage applications. Today, Cygni is a thought leader in the Stationary Energy Storage and EV battery space.It works with some of the top OEMs, Telecom companies and solar EPC players in the country.\nThis Role: The reports to the Head of Business Development and is responsible for strengthening the company’s online presence and building a scalable lead-generation engine for our battery storage solutions. This is a high-impact role at the intersection of content, SEO, and demand generation in the fast-growing energy storage sector. You will own Cygni’s digital marketing strategy end-to-end - from crafting compelling collaterals to optimising our search visibility and nurturing a qualified B2B pipeline. If you thrive in a technically complex, mission-driven environment and know how to translate industrial expertise into compelling digital storytelling, this role is for you.\nLocation: Hyderabad (TS)\nOnline Presence & Brand Building\nOwn and continuously improve the company website - content, structure, UX, and messaging - to reflect a credible, authoritative B2B brand\nDevelop and manage content calendars across the website, LinkedIn, and other relevant B2B channels.\nBuild and maintain a consistent brand voice aligned with our positioning in the energy storage market.\nMonitor brand perception and engagement metrics, reporting insights to leadership.\nLead Generation for Storage Solutions\nDesign and execute demand generation campaigns targeting decision-makers in industries such as energy, utilities, infrastructure, and manufacturing.\nManage and optimise paid digital channels (Google Ads, LinkedIn Ads) to drive qualified inbound enquiries.\nBuild landing pages, lead magnets, and conversion-focused content to support pipeline growth.\nWork closely with the sales team to align marketing-qualified leads (MQLs) with sales objectives and follow-up workflows.\nTrack, analyse, and report on lead generation KPIs including CPL, MQL-to-SQL conversion, and channel attribution.\nSEO Optimisation\nLead on-page and off-page SEO strategy, including keyword research, technical SEO audits, meta-data optimisation, and link-building.\nCollaborate with web developers and content teams to implement SEO best practices across all digital properties.\nMonitor organic performance using tools like Google Search Console, SEMrush, or Ahrefs and provide regular reports on rankings, traffic, and opportunities.\nDevelop a content cluster strategy targeting high-intent, industry-specific search terms related to battery storage and energy solutions.\nMarketing Collateral Development\nOversee the creation and continuous improvement of marketing materials including brochures, case studies, white papers, product datasheets, presentations, and email templates.\nPartner with technical and product teams to translate complex battery and storage solutions into clear, customer-centric narratives.\nMaintain a centralised collateral library that is up-to-date, on-brand, and readily accessible for the sales and business development teams.\nBrief and manage relationships with external design and content agencies or freelancers as needed.\nPrior experience:\n 3-6 years of experience in B2B digital marketing, with demonstrated ownership of online lead generation.\nProven track record of managing SEO strategies that delivered measurable improvements in organic traffic and rankings.\nExperience running paid campaigns targeting business decision-makers in industrial, manufacturing, energy, or technology sectors.\nPrevious exposure to long B2B sales cycles and account-based marketing (ABM) strategies is strongly preferred.\nExperience creating or commissioning technical marketing content - white papers, case studies, datasheets - for a technical or engineering audience.\nPrior experience in the energy, cleantech, industrial, or manufacturing sector is a significant advantage.\nProfessional qualifications:\nBachelor’s degree in Business, Marketing, Communications, or a related field.\nCertification in Google Analytics, Google Ads, Hubspot (preferred)\nStrong working knowledge of SEO principles and tools (e.g., SEMrush, Ahrefs)\nProficiency with CRM and marketing automation platforms (e.g., Odoo, HubSpot)\nExperience with paid media (e.g., Google Ads, LinkedIn campaign manager)\nExcellent written communication skills with ability to simplify technical content\nData-driven mindset with proficiency in analytics tools\nAbility to work cross-functionally with sales, product, and engineering teams","description_format":"text","description_chars":5179,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-18T06:14:25Z"}],"visa":[],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.511,"p_room":0.35,"age_days":46,"expected_fill_days":23,"reasons":["conf:0","win:tail"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/cygni-digital-marketing-manager","json_url":"https://alion.io/job/cygni-digital-marketing-manager.json","meta":{"generated_at":"2026-10-27T18:54:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9244,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3785731},"rest":"https://alion.io/mcp/rest/get_company?id=3785731"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcygni-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcygni-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcygni-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cygni-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcygni-digital-marketing-manager"}]}