{"id":3476403,"url":"https://alion.io/job/d2l-marketing-operations-analyst","title":"Marketing Operations Analyst","company":{"id":3408,"name":"D2L","domain":"d2l.com","url":"https://alion.io/company/d2l","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":84,"open_postings":7,"ghost_share":0,"stale_share":0.857,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kitchener, Canada","Toronto, Canada","Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":32000,"max_usd":66000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"GDPR","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-29T16:04:08Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-02T11:13:24Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. \nNew models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.\nD2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.\nD2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.\nEvery application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.\nRole Summary \nThe Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential. \nYou will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working. \nKey Responsibilities:\nSystems Ownership and Administration \nServe as a non-IT business owner and of Salesforce and Pardot in Marketing Operations \nOwn or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable \nManage user access, permissions, licensing, and onboarding/offboarding where business-owned \nManage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries \nPartner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered \nTroubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed \nMonitor vendor releases and roadmaps, and provide input on renewals and vendor relationships \nMaintain documentation of system configurations, processes, and business rules \nCreate, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack \nMarketing Team Support and Insight \nAct as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs \nBring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run \nSupport campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution \nHelp ensure programs are set up in a way that is measurable, compliant (GDPR, CAN-SPAM, CASL), and consistent with email deliverability and list hygiene standards \nProvide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams) \nLead Lifecycle and Revenue Process \nHelp maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps \nSupport MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocity \nSupport ABM, intent-driven, and engagement programs using the tools in our stack (e.g., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assigned \nHelp define enrichment logic, routing rules, and data-quality standards across these platforms\nData Quality, Reporting, and Insights \nDrive data governance for marketing data: deduplication, normalization, enrichment, and field standards \nBuild and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attribution \nProactively surface insights and recommend process or program improvements \nEnablement, Evangelism, and Best Practice \nAct as the internal champion for the platforms you own or support: train teams, create documentation and playbooks, and run office hours \nDefine and promote best practices for system usage, and drive adoption across Marketing, BDR, Sales \nInnovation and AI \nStay current on MarTech and RevTech trends, particularly AI-driven capabilities in our stack and adjacent tools \nEvaluate, pilot, and help operationalize AI use cases (e.g., enrichment, lead research, workflow automation, predictive scoring) \nRecommend tool rationalization, new capabilities, and stack improvements, backed by business cases \nRequired Qualifications \n2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function \n Salesforce (required): hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure \n Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands-on experience with automation, scoring, and integrations \nWorking experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft \nStrong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution \nExperience translating business needs into clear requirements for IT or technical teams \nProven ability to troubleshoot complex system and data issues \nStrong analytical and reporting skills \nExcellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoption \nComfort with ambiguity and shifting priorities \nPreferred Qualifications \nSalesforce Administrator and/or Pardot Specialist/Consultant certification \nAcumen with Artificial Intelligence tools.\nExperience with ABM, intent-data, and sales engagement platforms, and with data enrichment and workflow automation tools \nFamiliarity with SQL, APIs, or low-code/no-code automation tools \nExperience applying AI tools to operational workflows \nExperience in a high-growth B2B SaaS environment \nKey Competencies \nOwnership mindset and attention to detail \nSystems thinking and process design \nCollaborative, consultative approach with marketing, sales, and IT partners \nCuriosity and a bias toward testing and continuous improvement \nAdaptability and strong prioritization \nThis role is to fill an existing vacancy.\nThe expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.\nBase Salary Range\n$90,000—$100,000 CAD\nDon’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!\nWhy we're awesome:\n\nAt D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:\nImpactful work transforming the way the world learns\nFlexible work arrangements\nLearning and Growth opportunities\nTuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program\n2 Paid Days off for SkillsWave-related activities like exams or final assignments\nEmployee wellbeing (Access to mental health services, EFAP program, financial planning and more)\nRetirement planning\n2 Paid Volunteer Days\nCompetitive Benefits Package\nHome Internet Reimbursements\nEmployee Referral Program\nWellness Reimbursement\nEmployee Recognition\nSocial Events\nDog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.","description_format":"text","description_chars":9153,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Growth opportunities","Internet reimbursement","Pet friendly","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms"],"lifecycle":[{"event":"open","at":"2026-10-29T18:56:13Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":16,"reasons":["conf:3","velocity","win:early","comp:junior"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/d2l-marketing-operations-analyst","json_url":"https://alion.io/job/d2l-marketing-operations-analyst.json","meta":{"generated_at":"2026-11-02T13:43:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18731,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3408},"rest":"https://alion.io/mcp/rest/get_company?id=3408"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fd2l-marketing-operations-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fd2l-marketing-operations-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fd2l-marketing-operations-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/d2l-marketing-operations-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fd2l-marketing-operations-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3476403}},{"tool":"search_jobs","arguments":{"company":"d2l.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3476403},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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