{"id":1148728,"url":"https://alion.io/job/dalma-seogeo-manager-2","title":"SEO/GEO Manager","company":{"id":173005,"name":"Dalma","domain":"dalma.co","url":"https://alion.io/company/dalma-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Join","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Berlin, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":47000,"max_usd":107000,"period":"year","method":"role_country_seniority_unknown","sample_n":294},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-08-06T16:24:54Z","employer_posted_date":"2026-08-06","last_verified_at":"2026-11-13T00:12:04Z","board_verified":true,"closed_at":null,"days_open":98,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":98},"description":"Dalma, in a few words\nDalma is the pet health insurance company that's rethinking how people care for their animals - combining insurance, prevention, and a real vet team to support pet parents at every stage of their pet's life. We operate in France and are growing fast in Germany, with the ambition to become the go-to health partner for pets and their owners across Europe.\nThe role\nWe're looking for an experienced SEO and GEO Manager to build and own organic and AI-visibility growth for Dalma in Germany and France.\nYou'll take full ownership of the GEO/SEO strategy for DE, end-to-end and set the strategy and roadmap for FR, working hand in hand with Marie, our Senior Marketing Manager, who leads execution there.\nThis is a real ownership role: there's no existing SEO team to plug into and no inherited roadmap to follow. Just a fast-moving channel with genuine headroom in two markets, and a direct line to our Head of B2C Growth.\nTasks\nStrategy & execution - Own the DE GEO channel end-to-end: data-led strategy, roadmap, and hands-on execution. Set the same strategy and roadmap for FR, partnering with our Senior Marketing Manager on execution.\n GEO optimization - Run a test-and-learn, AI/automation-first approach to GEO. Balance a structured roadmap with the agility to jump on short-lived opportunities (new formats, hacks, partnerships), and stay ahead of a fast-moving market - model updates, new tactics, new research.\nContent & placements - Build content in areas of topical authority using first-party data and expert authorship. Keep our technical SEO/GEO foundation current, and manage off-page placements: refreshing existing ones, opening new affiliate/partnership placements, and running digital PR.\nConsultancy & knowledge-sharing - Document playbooks and share GEO/SEO knowledge with the team as the roadmap matures, so expertise isn't locked in one person.\nForecasting & reporting - Forecast the expected impact of initiatives before executing them, and report against that forecast - not just describe activity after the fact.\nRequirements\nMust-haves:\nHands-on SEO delivery experience - you've built and executed a strategy yourself, not just briefed one\nComfortable building from scratch, with ambiguity, and without an existing team to lean on\nYou own your data and reporting personally (GSC, GA4, Looker) - no analyst needed\nFluent in German and English\nBased in Berlin\nNice-to-haves:\nInsurance or subscription-based B2C industry background\nExperience managing an agency handover\nRecruitment process\nIntroduction call with Nik (Head of B2C Growth) - 30 min\nCase study with Nik - 1h\nTeam fit with Marie-Anne - 30 min\nTeam fit with Alban (co-founder) - 30 min","description_format":"text","description_chars":2693,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property & Casualty Insurance","Pet Food, Supplies & Care"],"lifecycle":[{"event":"open","at":"2026-09-23T16:42:01Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.214,"p_room":0.28,"age_days":97,"expected_fill_days":27,"reasons":["conf:8","win:tail","crowd:"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/dalma-seogeo-manager-2","json_url":"https://alion.io/job/dalma-seogeo-manager-2.json","meta":{"generated_at":"2026-11-13T11:11:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22576,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":173005},"rest":"https://alion.io/mcp/rest/get_company?id=173005"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdalma-seogeo-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdalma-seogeo-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdalma-seogeo-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dalma-seogeo-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdalma-seogeo-manager-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1148728}},{"tool":"search_jobs","arguments":{"company":"dalma.co","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1148728},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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